Who is an influencer? In simple terms, an influencer is someone who is able to persuade a lot of other people, for example, their followers on social media, to do, buy, or use the same things that they do.
Shein's success underscores the evolving nature of e-commerce and the importance of agility, innovation, and targeted marketing in capturing consumer mindshare. By identifying and capitalizing on Amazon's weaknesses, Shein has positioned itself as a formidable challenger in the online retail space, setting the stage for continued disruption and innovation in the years to come.
