Blackpink’s Jennie Fronts Chanel’s Première Édition Originale Campaign

Chanel’s Première Édition Originale Campaign, featuring Blackpink's Jennie as its face, has captivated the fashion world. Shot at the illustrious Ritz Paris, the campaign showcases Chanel’s reissued first-ever watch, the Première Édition Originale, exuding timeless elegance and sophistication.

Crafted by renowned fashion photographers Inez van Lamsweerde and Vinoodh Matadin, the campaign highlights the watch's design, inspired by Chanel's iconic N°5 fragrance bottle stopper. The supple chain bracelet, woven with leather, echoes the classic elegance of Chanel's handbags, symbolizing the brand's enduring heritage and sophisticated style.

The watch itself is a masterpiece of design, with an emerald-cut bevelled crystal and a sleek black-lacquer dial adorned with golden hands. The crown, set with an onyx cabochon, embodies Chanel's signature black and gold colors, exuding understated elegance and audacity.

Central to the design is gold, reflecting Gabrielle Chanel’s love for opulent treasures, while intense black emphasizes the brand's essential allure. The bracelet's supple design and secure clasp pay homage to Chanel's original Première watch, showcasing the brand's innovative spirit and commitment to feminine elegance.

As Chanel's brand ambassador since 2017, Jennie has become synonymous with the luxury fashion house. Her presence at Chanel's fashion shows and campaigns embodies the brand's ethos of sophistication and trendsetting style, making her the queen of Chanel in K-pop.

Known as 'Human Chanel,' Jennie reportedly earns $28.8 million for endorsing the brand, a testament to her influence and loyalty. Chanel's choice of Jennie reflects its focus on appealing to young, trendy millennials and stylish K-pop stars, aligning perfectly with the brand's image of timeless elegance and modernity.