Victoria Beckham Faces PETA Protesters at Paris Fashion Week
Victoria Beckham's Fall 2024 show at Paris Fashion Week took an unexpected turn when PETA demonstrators entered the runway and demanded vegan leather instead of animal-based products. The demonstrators brandished placards reading "viva vegan leather" and wore shirts saying "animals aren't fabric," drawing attention to ethical concerns about the leather industry, such as instances of animals being skinned alive for their hides.
While the source of Victoria Beckham's leather remains undisclosed, the protest aimed to raise awareness about the potential cruelty involved in leather production, particularly the practice of skinning animals alive. PETA UK took to social media to share footage of the protest, urging Beckham to champion vegan leather as a cruelty-free alternative.
Despite the protesters' disturbance, Victoria Beckham made a resilient appearance at the end of the event, albeit on crutches owing to an ankle injury and smiling. The fashion label, known for its opulent wardrobe staples, has not publicly responded to the protest.
This is PETA's fourth runway crash of the Fall 2024 season, indicating an increasing trend of activism in the fashion industry. Previous demonstrations at Coach, Fendi, and Burberry shows were quickly resolved, but PETA's presence continues to draw worldwide notice, sparking debates about ethical fashion methods and animal welfare.
Despite the advocacy efforts of organizations such as PETA, designers continue to make and sell leather products, with many seeing increased profitability. The confrontation between animal rights advocacy and the fashion industry's reliance on animal-derived materials highlights the continuous debate over sustainability and ethics in fashion.