Maxx Crosby Joins Forces with Saxx Underwear as New Ambassador
NFL player Maxx Crosby, defensive end for the Las Vegas Raiders, has been named the newest ambassador of Saxx Underwear, a Vancouver-based men's underwear brand.
Saxx Underwear chose Maxx Crosby as their new ambassador due to their shared values of dedication, hard work, and a passion for being the best. Crosby's enthusiasm for the brand and its products was a key factor in the partnership, and he is thrilled to be working with Saxx.
As part of this partnership, Maxx Crosby will team up with Saxx to promote their products and values. One of the exciting initiatives he will be involved in is the All-Saxx Conference, a NIL (name, image, and likeness) campaign that supports college athletes. Crosby will identify the players who will be selected for this program, and they will receive a personal message from him, an assortment of Saxx products, and monetary compensation.
When asked about the partnership, Maxx Crosby expressed his excitement, saying, "I want to work with brands like Saxx that are doing big things. I've tried a lot of different underwear — nothing comes close to Saxx. It's versatile and comfortable. I wear it to train, hang out, and even sleep. Simply put, Saxx allows me to be the best version of myself. Plus, I love that we're both rocking the xx!"
This partnership marks a significant milestone for both Saxx Underwear and Maxx Crosby. For Saxx, it's an opportunity to tap into the NFL player's massive following and promote their products to a wider audience. For Crosby, it's a chance to work with a brand that shares his values and passion for excellence.