training for Mars

Björn Borg is training for Mars: SS16 show in tribute to Mars One

For Björn Borg, space is the limit when the brand sets out to top last year’s celebrated show during Fashion Week in Stockholm. With the brand’s Head Designer James Lee at the helm, expectations are high as Björn Borg literally creates an out-of-this-world experience to showcase its first collection since the company redirected its business focus to sportswear.

The SS16 show is inspired by the concept of breaking new frontiers for the love of mankind. Mars One epitomises this idea and our show is a tribute to the bravery and faith these pioneers show by venturing to the unknown for the sake of evolution and innovation. The journey sets the scene for the show featuring our fashion sportswear collection that is perfectly fit for the ultimate challenge – training for Mars! says James Lee, Head of Design at Björn Borg.

Spring Summer 2016 takes the brand’s sports fashion expression to new heights. The show will feature all product groups entailing sportswear, swimwear, underwear, shoes and accessories with an emphasis on the sport range.

 

 

More information

The Björn Borg fashion show was held on August 24 at 8 PM in Stockholm. More information on the Mars One project can be found at www.mars-one.com For more information on Björn Borg, please visitwww.bjornborg.com

 

training for Mars training for Mars

ABOUT MARS ONE: In 2027, a human settlement on Mars will be initiated with the four first volunteering astronauts. Mars One is the space project offering 100 people the chance to move to our neighbouring planet Mars. Inspired by nomads of bygone and future generations, the Björn Borg SS16 show at Fashion Week in Stockholm is a tribute to this ground-breaking space mission and to the concept of the ultimate challenge: Training for Mars.
ABOUT BJÖRN BORG: The Group owns the Björn Borg trademark and its core business is underwear and sportswear. It also offers footwear, bags and eyewear through licensees. Björn Borg products are sold in around thirty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2014 amounted to about SEK 1.4 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK 539 million in 2014, with an average of 129 employees. The Björn Borg share has been listed on NASDAQ Stockholm since 2007.

Fashion Editorial Submission

Evolution

Fashion Editorial Submission Evolution – captured by Markham fashion photographer Will Wayne  and Ann Lin  for Flawless Magazine.

Fashion Editorial Submission Fashion Editorial Submission Fashion Editorial Submission Fashion Editorial Submission

Fashion Editorial Submission Evolution – captured by Markham fashion photographer Will Wayne  and Ann Lin  for Flawless Magazine. Creative Director: Erika Fung. Styling courtesy of fashion stylist Erika Fung. Hair styling by Erika fung, Ronald Lam, Arisa Yamasaki, Yumika Itou and make-up by  Makeup artist Christina Nguyen and Models: Diane (Plutino Group), Lu (Push Management), Sabrina Wong

 

At Flawless we dedicate every scrap of our energy towards supporting the future stars of the fashion, art and design worlds. Competition out there is tough, and we strive to ensure that beautiful creations can survive and flourish. We give that first leg up, that first spark of confidence, to a budding Ricardo Tisci, Alexander McQueen or Ines & Vinoodh. We are passionate hunters of that one raw pearl nestled in a hundred million grains of sand.

Fashion Editorial Submission

The City

Fashion Editorial Submission The City – captured by Dublin  fashion photographer Muhammad Sami for Flawless Magazine.

Fashion Editorial Submission Fashion Editorial Submission

Fashion Editorial Submission The City – captured by Dublin  fashion photographer Muhammad Sami for Flawless Magazine. Styling courtesy of fashion stylist natalie farrell. Hair styling and Make up   Makeup artist Make up for ever. Models: Flip, Dale, Emma, Klaudija and Emma  @Flawless Model Management. Clothes  H& M

Fashion Editorial

Late Fall

Fashion Editorial Late Fall – captured by New York City fashion photographer Julia Sariy for Flawless Magazine.

Fashion Editorial Fashion Editorial Fashion Editorial

Fashion Editorial Late Fall – captured by New York City fashion photographer Julia Sariy for Flawless Magazine. Design courtesy of fashion designer KUR Collection. Hair styling by Elizaveta Muravieva and make-up by  Makeup artist Elizaveta Muravieva and Model – Taylor Youngblood @ Major Models NYC.

 

Editorial  Story:In the editorial story of our team we would like to achieve late autumn romantic feel.

About the photographer. :”My name is Julia Sariy. I’m originally from Ukraine, but am now based in New York City. I specialize in fashion/beauty and portrait photography. I mostly work with a full team including a hair and makeup artist. I became interested in photography about 5 years ago and have been improving my skills by visiting a lot of workshops during these years. In my work I try to follow flawless execution, look of alluring beauty and attention to detail.”
Fashion Editorial Submission

The Heroine’s Journey

Fashion Editorial Submission The Heroine’s Journey – captured by fashion photographer & designers Richard E Sepcic & Faith McGary-Sepcic for Flawless Magazine.

The Heroine’s Journey Fashion Editorial Submission

Fashion Editorial Submission The Heroine’s Journey – captured by fashion photographer & designers Richard E Sepcic & Faith McGary-Sepcic for Flawless Magazine. Styling courtesy of fashion stylist Holly Qualman. Hair styling by Dennis Clendennen & Brandon Molinet and make-up by  Makeup artist Lisa Capuchino. Model Holly Qualman & Rachel Lynn Ward

 

Editorial  Story:
The Heroine’s Journey

The hero’s journey remains a popular story motif in movies and novels. As it traces its origins to our most ancient myths and folk tales, the hero’s journey is still almost universally recognizable for the awakening of an ordinary man to his true nature and greater destiny. Overcoming seemingly insurmountable odds, the hero is able to reach his goal and achieve his destiny. The “Star Wars” trilogy and Harry Potter series instantly come to mind as powerful examples of this.

Increasingly, we are seeing a modern variation of the hero’s journey as it pertains to women, in such stories as David Mack’s “Kabuki”, “Orphan Black”, “The Girl with the Dragon Tattoo” and the “The Hunger Games”. While the female protagonists follow a similar path on their quests to their male counterparts, we recognize these quests less because of their ageless mythic qualities but more because the heroines are so often the victims of some form of abuse. The tale of the hero’s journey is familiar and comfortable to us as a retold fable of man overcoming every obstacle to achieve a fantastic destiny. Its counterpart, the heroine’s journey, is a darker tale about overcoming the physical and psychological challenges to which many women are subjected daily and achieving self-realization. The lessons of the heroine’s journey are applicable to all women who are subjected to these challenges.

Masks are present in both the hero’s and heroine’s journeys to represent both public personas displayed to the world and the private personas concealed behind them. In our normal lives, masks shield our innermost selves from the opinions, scrutiny, and criticisms of others when we lack sufficient confidence to be who we are. But not only can masks hide darker secrets, fears and insecurities, they can also hide the scars of very real abuse. Whether physical or psychological, abuse leaves scars that can run deep, and a mask only hides the surface without healing what lies beneath.

The victims of physical abuse, overwhelmingly women, frequently and wrongly blame themselves for the abuse, and are shamed into hiding the physical and emotional scars behind a mask of passive acceptance and resignation that only invites more frequent and violent episodes of abuse. While nonphysical, psychological abuse through verbal and social media channels are no less damaging. The labels scarring a victim become a painful reminder of the price of being different and of defying established norms. Creating a mask to hide beneath becomes one refuge for protection from the abuse.

From this low point, the heroine begins her journey with the will to stop being a victim, no matter the cost. In facing the tests to come, the heroine must recognize that her uniqueness and her inner strength, hidden behind her mask, are the best weapons that she has available to overcome them. Overcoming the abuser on this journey is a significant obstacle and achievement, because this confrontation provides the greatest pull to fall back into the black hole of abuse and victimhood. Fighting to become her own person, independent of the opinions and pressures of others and freed from her mask, is the heroine’s greatest challenge.

Unlike the hero’s journey, which often culminates with a “happily ever after” coda, the heroine’s journey continues to the point of achieving freedom and self-realization. Because self-realization is an individual journey for the heroine who is living it, we cannot not expect to fully understand it, not can we judge it. As a living and evolving work of art, we can honor its existence, appreciate its beauty, and admire the heroine whose journey created it.

No heroine’s journey occurs in a vacuum – there is always some form of guidance or help received along the way to point her in the right direction. It may be words of wisdom from someone she trusts, or a helping hand when it is most needed, but it is critical to building the confidence, and overcoming the debilitating effects of abuse, that will help determine if the heroine succeeds.

About the designer: ” My husband, Richard E Sepcic and Myself use photography to tell stories and support Philanthropic Support to both Human and Animals in need.”

Fashion Editorial Submission

Heat

Fashion Editorial Submission Heat – captured by fashion photographer Phillip James for Flawless Magazine.

 Fashion Editorial Submission  Fashion Editorial Submission  Fashion Editorial Submission  Fashion Editorial Submission Fashion Editorial Submission

Fashion Editorial Submission Heat – captured by fashion photographer Phillip James for Flawless Magazine. Hair styling by Olivia Davina and make-up by  Makeup artist Hannah Brooke. Model Tabatha

 

Editorial &  Story:
A series of images inspired by the colours and patterns of the vintage Vivienne Westwood clothing used in the shoot. Reflection of fabrics and skin tone through the use of creative Makeup plays with red and blue tones which ties the images together as series.

Fashion Editorial Submission

Art in Art

Fashion Editorial Submission Art in Art – captured by fashion photographer and stylist Richard E Sepcic & Faith McGary-Sepcic for Flawless Magazine.

Fashion Editorial Submission Fashion Editorial Submission Fashion Editorial Submission Fashion Editorial Submission

 

Fashion Editorial Submission Art in Art – captured by fashion photographer and stylist Richard E Sepcic & Faith McGary-Sepcic for Flawless Magazine. Wardrobe: Neiman Marcus, Katy Mills & Faith McGary. Model Elizabeth Hill

The Californians

Fashion Editorial Submission The Californians – captured by fashion photographer Maria Simon for Flawless Magazine.

Fashion Editorial Submission Fashion Editorial Submission

Fashion Editorial Submission The Californians – captured by fashion photographer Maria Simon for Flawless Magazine. Styling courtesy of fashion stylist Genevieve Liebscher. Hair styling by Rene Cortéz @ hairbyrenecortez and make-up by  Makeup artist Yasuko Sakuragi. Model Danelle Philipps
Stefan @ hmmla. Brian @ lamodels

 

Editorial  Story:”The story is a bit like a “Making of ” of a movie . Vintage inspired . Very composed , a bit ironic and over the top with a fun element . A woman between two men , having fun in L.A.”

About the photographer: “I was inspired by paintings as a child but decided to choose Photography to give my ideas a visual form . I love telling Fashion stories around the globe with glamour , elegance and a touch of humor . I love people to getting a smile on their faces when they see my photos .”

Dead Land Basin

Fashion Editorial Submission Dead Land Basin – captured by fashion photographer Jason Deetz for Flawless Magazine.

Fashion Editorial Submission Fashion Editorial Submission

Fashion Editorial Submission Dead Land Basin – captured by fashion photographer Jason Deetz for Flawless Magazine. Styling courtesy of fashion stylist Tom Ordonio. Hair styling and make-up by Sharell Katelynn. Model Jo Lonseth (Seattle Models Guild)