Interview with MEIKA WOOLLARD

Meika Woollard


Meet internet sensation Meika Woollard. She became a top Australian kid’s commercial and fashion model at just three years old. She has shot several high profile campaigns for big names such as Myer, Country Road, Witchery and Bardot Jr, and also walked in fashion parades.  Meika has done multiple music videos. She signed with IMG Worldwide at the age of 12. Now at 13 and at a height 174cms tall she has been verified on Instagram and Facebook and has become Australia’s most followed female teenage model.

How old are you and where are you from?

I’ve just turned 13 years old and live in Melbourne, Australia with my Mum and Dad and two younger sisters  India (11) and River (7) who also love modelling.

Meika Woollard

How did you start modelling, talk us through the process from start to finish?

When I was 3 years old a brand stopped my mother and asked if they could use my younger sister in a campaign, then when we turned up they saw me and wanted to use the two of us.  From then on we got stopped a lot by people asking if the could use my sisters and I for different campaigns so mum approached a few agencies. We have done lots of different shoots at lots of different locations and the ones that we booked together as sisters are still the ones I love the most.

What was your first big break in the industry?

My big break was when I was around 6 I started doing Country Road Campaigns which resulted in me being on 2 story high billboards in Chapel St Melbourne. I think I ended up being on around 4 massive billboards for Country Road.

Meika Woollard

What has been your favourite job so far?

My favourite was when I was flown over to LA by L’Official to feature in their campaign for “Top 100 most beautiful children of the world”.  It was amazing having the opportunity to fly across the world to shoot with some amazing kids and photographers. I made some great friendships from that assignment that will last a lifetime.

What is your dream modelling job?

I would love to one day be on the front cover of Vogue, Walk for Victoria Secret and wear the amazing wings.  Whilst I am still young I have a certain determination to excel in the modelling industry and I will work really hard to hopefully achieve my dream.

How do you deal with all the travelling required to be a model?

I love the travelling; it’s exciting to see new places. Sometimes its tiring catching planes, early morning starts on freezing cold days but overall it is incredible to have this opportunity and I am grateful of all of the experiences. I also love to share my experiences of shoots and the beautiful locations we go to on social media (Instagram and Facebook) and somehow it feels like my followers and I are doing this together.

Meika Woollard


When you’re not busy modeling, what are some of your favourite things to do?

I love anything to do with water. I love the beach. I love wakeboarding. I love swimming. Sport is also very important to me and I play in two basketball teams.

If you weren’t a model, what would you want to do?

If I weren’t a model I would like to be a pilot so I could see the world and experience different cultures.

Where is your favourite place to travel?

My favourite place to travel is Bali Indonesia. The Balinese people are so kind and caring and we have had many family holidays there with so many awesome memories.

Meika Woollard

What’s one of the most interesting shoots that you’ve done?

One of the most interesting shoots that I’ve done would have to be the film clip for a band called Peking Duk. Being a part of the production was amazing and seeing how it all gets put together to make the music video was really cool. The song was called ‘Take me Over’ and it went Top 10 on the Australian charts so it got a lot of air time on the music channels and it still remains on of my favourite songs today.

You are quite active on Instagram. Do you think it is necessary for models to be active on social media?

My individual experience on social media has been great. I love all of my followers and love the comments and messages they send me. I love that Instagram is a worldwide platform and that people from all over the globe have taken an interest in my journey as a model. I love sharing images from my photo shoots and giving people an insight into my life. I think social media should be a fun and positive experience whether you’re a model or not so I would encourage anyone to be on social media so long as it remains fun.

Meika Woollard

You have a lot of followers but what kind of accounts are you following? What are 3 Instagram accounts that inspire you and why?

@modelsmundo This account features some amazing photographers and models from around the world.

@victoriassecret  Because one day I will walk for them …haha !

@worldtravelpics  This account shows travel photos from around the world.


Which five words would your friends use to describe you?

Loyal, funny, goofy, caring and sporty


Meika Woollard

What is your all time favourite movie and why?

Zoolander ……..Because it’s so funny ! I laughed all the way  through it.


Do you have any model friend you would like to see interviewed by Flawless Magazine?

Jasmine Dwyer @jasminedwyer

What advice do you have for other kids your age that want to become a model?

Send your photos into some modelling agencies and choose the one that you click with, remember to just be yourself. . Do your homework to ensure your chosen agency is reputable.

Most of all make sure the whole modelling experience remains fun and go and follow your dreams.  

Photos by Marius Luppino
Meika Wears Pretty Little Thing