There is more in MakeUp Artistry than just helping people finding their best look. Times have changed and today we can consider makeup as an ART. The word ‘artist’ comes from one who professes and practices an imaginative art. If makeup isn’t imaginative we are on the wrong path. MakeUp is magic. So let’s see if you’re ready to face a MakeUp Artist career.
So, 1st sign. Are you a wizard? Well you could be if you considered your hundred brushes as magic wands. You love everything in a makeup kit. Blushes, highlighters, the endless eyeshadow rainbow, lipsticks. You name it, you love it. Beauty trends are more important to you than anything else. And if you are ahead of them… what are you waiting for?
Interaction with people is constant. You can find yourself dealing with a nervous bride or a really strict client, even a spoiled famous person. Sometimes the reference they show you is inadmissible for you. Being able to deal with different types of personalities and handling difficult situations is essential in this career. If you like being around people and are easy going you might be hitting the right spot.
Do you love experimenting with different styles and products every time you have the chance? In the fashion industry, you’ll need to find and create new inventive looks that have never been seen before. With bridal or social events clients, we should always consider their style and combine it with ours. In any situation, you need to be creative enough in order to satisfy the viewing eye or the person wearing your piece of art.
You understand that criticism is not always negative. Feedback is really important for a makeup artist. From a client or colleague, maybe you find yourself learning something new. So being able to deal with bad comments about your work and feeling that this is a way of growing as a professional is super important!
You can’t even think of yourself in an office sitting at a desk all day. You like meeting new people, being in new places and working in different environments every time you can. Living with what you create with your hands and imagination makes you happy.
Sometimes you get excited simply by getting a great job done. This happens as a MakeUp artist when you finish a really good photoshoot, with the joy of a bride’s smile or a person that looks at herself in the mirror and loves you because she has never looked better. These are feelings of joy that a MUA gets as a rush of satisfaction, not only about the money you get paid, but because you are fulfilled as an artist. Meeting the clients’ expectations or an amazing photo for your portfolio has made your day.
It’s easy for you to notice MakeUp horrors. It’s impossible to miss an asymmetric wing eye or a wrong shade of foundation. Are you the type of person that always wants to put your fingers in other people’s faces to try to even or clean makeup? Then you’re definitely cut out for this profession!
Have you ever felt it was impossible for you to follow others’ commands? You are a leader. Not everyone is cut out to be an entrepreneur. You are disciplined, responsible, punctual and able to get the job done in a strict time frame. It’s true that you might start doing assisting jobs, which is good because you can learn from senior MakeUp artists. After you gained some experience and confidence, get ready to be the best head of the makeup department.
 As a Makeup Artist you get that being one of this kind is not just making someone look better, it is an art. The face of the person you are about to work on becomes a canvas, and you begin to fly. If you like stroking your brushes and creating ideas, trying new techniques and get the best out of your creativity you are ready to become part of the future generation of MakeUp artists. Even if you are working in fashion, being a social media influencer… nowadays working with makeup is thinking about trends and being ahead.
So if you feel this is you, perhaps a profession test is obsolete at this point! Go out and check the best makeup schools to develop your new career! I am certain that you will enjoy it. Good luck!
Clara Luelmo
@claraluelmo (instagram)
I am a professional makeup artist and hairstyler with a fashion degree and almost a decade of experience. Working between London and Buenos Aires I have gained experience in fashion, filming, commercial, bridal and theatre. Trained in special fx and fashion makeup and hair. 100% reliable and used to work in a fast-paced environment,  also following time schedules. I have experience both leading a makeup team as well as assisting other makeup artists.
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Jessica Stam Photographed by Michaelangelo di Battista

10 Fundamentals About being a makeup artist You Didn’t Learn in makeup School

Makeup artist is certainly one of the most vivid and creative professions. We draw inspiration from everything that surrounds us, we use the textures that surround us, we change the person completely, create a new character, or emphasize the natural beauty. Human being  is our canvas.

Everything you learn in makeup school is about techniques and, sometimes, if you’re lucky enough, about how to find inspiration. It is certainly not enough, there are so many aspects of this profession that you will have to learn by yourself. I will try to tell about them, based on my personal experience.


1) Thirst for knowledge. That’s basic! The work of a makeup artist is associated with constant training, improvement of your skills, testing various textures, mixes. You will have to learn the colors, light effects and  to master the human anatomy. When you are left alone with the client, you have a couple of seconds to understand what textures, what colors you should use, where the shadow will fall and where will be partial shade. So if you think your makeup school  will be enough then… don’t even try to be a makeup artist. Yes, you will have to invest your time and finances in your training.


2) Sociability. You have to constantly communicate. We are not just makeup artists for our clients, we are psychologists. How important it is to calm down the bride before one of the most important events of her life! Our customers are very sensitive to intonation, way of talking. Do not be familiar, be extremely polite, but friendly.

But our clients are not only brides and girls who have an important event, our clients are photographers, editors of various magazines. Be able to listen to the customer, their job and be able to explain how it is possible to perform. Communicate with photographers and videographers, because they are one of the foundations of being a makeup artist.


3) Respect for your work. Know how to say no when you need to. I had to learn it on my own. Set prices and keep them. Everyone wants it cheaper, but no one understands how much you invest in your tools, cosmetics and knowledge. The make-up artist’s work is truely work and worth its price.

Unfortunately, in our age of digital technology, our profession is almost devalued. Why? Because there are a lot of tutorials on youtube where you will be taught makeup tips for free. Most of the professional cosmetics become available to anybody!

That’s why many makeup artists feel the urge to get trained in an additional profession, manicurist, hair dresser, cosmetologist, etc.

Sometimes a client do not want to pay, well, it is also an experience. If possible, of course you should get paid  for your job, if not, then wash off the client’s face !


4) Competitiveness.

While studying at school, you are already studying with your competitors. Now there are a lot of makeup artists, so you need to offer something that others cannot do. You need to be different from the others, so you have to invest time and money in your training, in your cosmetics, in your advertising (website, social networks, flyers…). Think of your name as a brand, even local brand.


5) Individuality. Feed yourself.

Our little secrets, our super tricks. This is what can set you apart from other makeup artists, from your appearance to the technique you use.  Find the small thing in which you can be the best, in which you can express your talent at its best.


6) Stress and lack of affect.

This is important. Do not let emotions overwhelm you, be able to control yourself. No matter how capricious the client is, smile and keep working. No matter how extravagant the customer is, behave in a relaxed, friendly and open way. It may be a good opportunity to learn something!

If you show yourself irritated, then believe me, it will be an extra reason for your client to find something negative in your work.


7) Self-defense and security basics.

No one is safe from an aggressive client. It could be a Perv photographer or a hysterical client. Be ready for anything and fight back if anything happens. Sometimes your job can end late at night, but you will still need to come back home, so take any security measures. If you have any doubt about the client, tell all the details to your family or friends and ask them to call back within half an hour when you expect to arrive at the client.


8) Self-feedback. You must invest yourself in your work. You should follow the important events of the year, such as Oscar, Met Gala, etc. Watch all the fashion shows, cruise collections, bloggers, top makeup artists, because they dictate the fashion trends.

Read articles, go to the Museum, be inspired by art. Draw, create, think about makeup! Give most of yourself to your profession.


9) Good photographer. I hope no one thinks that right after school all the famous photographers and magazines are waiting for you with open arms. Of course no. In order to have a beautiful portfolio, you have to find good photographers and talented models. To do this, you will have to choose your target audience. If you plan to work as a wedding makeup artist look for a wedding photographer, models, dresses, participate in various wedding projects, etc. Believe me it is unlikely that a professional photographer (and model) will agree to work with a novice makeup artist showing a portfolio made of training pictures. Exercise your eyes to distinguish good photographers from bad ones and start networking. Ask them if you can help for collaborations and reassure the photographer regarding the quality of your work (and be sure you can do it !), you can even come to them with creative ideas.

Or be ready to invest money, for a good portfolio. Or be ready to marry a talented photographer like I did!


10) The most important from the most important, it won’t be taught anywhere. That’s basic! Love your profession, breathe it, live it. Being a makeup artist is great!


Charlotte Khasanshina

Website: http://www. charlottekh.com
Instagram : @charlottekh_mua
Facebook : @charlottefrmua
E-mail: hello@charlottekh.com


Banner Image Credit

Kasia Struss Photographed by Victor Demarchelier

Mona Johannesson In 'Giardino Digitale' By Daniella Midenge - Copy

“13 Things About freelancing as a Make-up Artist You May Not Have Known”

“13 Things About freelancing as a Make-up Artist You May Not Have Known”

Whether you are an established make-up artist or an emerging one or simply a beauty lover you do know that freelancing life is a glorious adventure indeed. God only knows the twists and turns it has – worthy of a thrilling Netflix series.
Here is a list of 13 things about freelancing life that you may not have known, it has useful practical info to:

1. Expect the unexpected – networking does work as does word of mouth recommendations, so engage and communicate within the industry – be proactive in approaching people you admire. This way you will open a lot of doors for yourself and advance in your career. A great website and IG feed will also help.

2. Even as an experienced MUA, people do take you for granted – no matter your experience there will always be people in the industry who will try and make a profit out of your work with no intention whatsoever to pay you.

3. Clients will compare prices and most of the times choose the more ‘budget-friendly’ alternative. This is why you need to create your own brand and focus on a certain niche so you can always appeal to clients who want you for you and not because your services are affordable.

4. When working TFP, you won’t always get the pictures you expect back – lower quality or nothing at all. This mostly happens when you start out as a freelancer – but also later – make sure that you know the photographers you test with personally or you work with people you were recommended by your peers – this will decrease the chances to work for free and get nothing in return.

5. Once you have a solid portfolio you can start saying no to unpaid work, as frustrating as it may be, it is also necessary. This way you increase the respect that people have for your talent and profession. And you will also be doing the industry a big favour.

6. Your portfolio should reflect the direction you want to work in – it is almost as if you would be an actor and you would build a brilliant career by choosing the right roles for yourself. After all, you are the creator of your success path and responsible for your own professional growth.

7. It’s best to check the official industry rates when quoting your clients – stick to your guns and follow the guidelines established by trade unions (e.gBECTU in the UK) so that you get a fair pay for your time and effort and you don’t undermine the industry rates.

8. If you want a balanced work life, leave no room for ego. You might get booked 10 times in a row by a client and if 11th you will not get the booking do not panic – the artistic universe is sometimes random and things just happen. As long as you stay professional and do a great job you will definitely get contacted in the future.

9. You need to use accounting software like Xero or Wave to keep track of your invoices – it will help so much with your taxes if you don’t want to hire an accountant (yet). Keep all your receipts safe and sound – they will be a lifesaver and will help you save up money at the end of each tax year.
10. The earlier you start saving into a pension fund, the better for your mental comfort. Not to mention that it gives you more time to increase your savings before retirement and more time to benefit from tax relief on your contributions.

11. As your work is based on ongoing contact with people, it’s highly recommended that you have public liability insurance to cover any legal claims from private or corporate clients– anything from an allergy to one of your products to a stain you accidentally made on a pricey designer item can massively affect your budget if you do not have insurance.

12. Contracts are never to be underestimated. It can make or break you as a professional. Especially if you do event and bridal makeup, you will find yourself postponed, canceled last minute, not paid and the list can continue. If you are clever and write down all your terms and conditions before doing makeup on clients you have your plan B in case nothing goes as planned. Bonus: you can get money in advance for your work as deposits from clients who want to secure the booking with you.

13. The artist community is real and people will help you out in times of need – they know the struggle so do not refrain from asking for guidance or support – artists all know how it feels to hit rock bottom, but they also know how to pull themselves up, keep fighting and do the victory dance. Use up all social media channels/groups to share your thoughts and ask for advice and/or support from fellow make-up artists.

Bottom line: Farewell financial security, welcome turmoil times doubled by an emotional roller-coaster ride. Goodbye free weekends and paid holiday, private pension paid by the employer – you are your own boss now. Oh, wait! This can actually be a good thing, right ?!
You are your own boss and you can make your own choices! Make sure they are great ones!

Written by ViorelaComan, @vior_ella, www.viorelacoman.com

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Mona Johannesson In ‘Giardino Digitale’ By Daniella Midenge


Sam Rollinson by Craig McDean

The most common mistakes every make up artists make as a freelance make up artist

Here follows a couple of pointers for would-be freelance make-up artists, a list I have compiled through experience, trial and error and foot-in-mouth scenarios!

Not having knowledge of your products.

If milk in the fridge has come to its expiry date you would throw it away or it will have nasty side effects, same goes for any make up products – if expired products are being used the risks are high for  your client to have  a negative reaction, the desired effect to fall through and in some extreme cases cause harm to your client/model.


Being unprepared.

Being over prepared is always better than being unprepared, not knowing the details with regards to locations, the amount of models or even not communicating with the client prior the event can cause chaos. Know your clients, memorize the brief and always, ALWAYS, have enough product!


Eyelashes and the wrong adhesive.

In some cases we find that eyelashes are not all cut to the size specified by the manufacturer, this could potentially cause a bit of a mess for the client, symptoms may include teary eyes, smudged make-up, and just an all-round uncomfortable situation to be in. So make sure you select a trustworthy brand or cut to size. Know what your adhesive is before sticking any eyelash on, wig glue, liquid latex, and Mastix do not apply! It is a ‘practice makes perfect’ task, delicacy, patience and the type of glue are the key foundations of creating the perfect false look.


Different applications for different events.

It is said that less is more and sometimes more is too much. The key to a successful brief is to understand when too much application is just that, too much. It is key to understand and grasp the fundamentals of your client and the brief – waterproof products etc for weddings for instance. Knowing what event your client wants their makeup done for is important!!




Lack of professional photos.

A photograph can go a long way and it is a good tool to use for showcasing your work, technology has come a long way and it is essential to building a portfolio of all your past and current projects.  Investing in a good camera is a plus, not only for social media uploads but from a client aspect as well – they might not have a photographer at the event, thus offering an extra service as well. Know the basics of photography and working with your model. If your client has photos of their own at the event they have attended, ask to have copies so you can add them to your social media accounts and portfolio.

Poor self-promotion.

You are your own boss and you are responsible for representing your own brand or line of work. Promoting yourself is easy to do whether it is through a social network, networking or word of mouth. Social media is one of the easiest ways to connect with someone and to get your name out there. Once you have that platform to promote yourself get the knowledge how to use it correctly to bring in your clients. Word of mouth is a strong tool to have. Give the people you work with a good impression and stay away from negative talk about your competitors. You never know who you might bump into in your everyday routine, keep a business card handy in case you have someone interested.

Unethical communication.

 Most of my mistakes (other artists can agree with me) are not only made in the process of applying the wrong shade of foundation or mistakenly sticking the mascara wand in your client’s eye, the mistakes can be done by miscommunication or even rubbing the people up the wrong way without even knowing it. As a freelancer, we are likely to work on projects with a team and you want to be pleasant to work with, always remember to be humble and stay open to learn from every mistake that is made.

Personal hygiene.

Being a makeup artist is a physical \up close practice, your fingers, face, and hair are extremely close to your client/model at all times, no one likes bad personal hygiene!

 Make sure you don’t have a bad breath or any odour that would make it unpleasant for the person in front of you. Manicure your nails, keep your hair away from the client’s face and get rid of any cigarette smell before approaching someone up close.

Cutting yourself short.

Setting up a price for your work, when you first start out freelancing, could be challenging. If done right you can come to a happy medium that will make your client and yourself satisfied. There is no reason to sell your work short. At the end of the day you want good products to work on your client with and that does not come at a cheap price. So do some research and debate what the industry norm would be for someone with your skill set as well as the products that you use.

 Submitted by Roxanne van der watt

Instagram: @woldenfyre_ or @roxxvanderwatt
Facebook: Roxanne van der Watt

 Banner Image Credit: Sam Rollinson by Craig McDean 

Glossary of the most common fashion Makeup techniques.

Glossary of the most common fashion Makeup techniques.

Since the days of Black and White films Makeup Artists have developed tricks and techniques to enhance the beauty of the face they are working on. These techniques have filtered in to everyday life, so I have complied a glossary of the most use fashion makeup techniques.

1 STIPPLING. Is a method used when applying foundation with a duo fibre foundation brush. The foundation is applied by dabbing the ends of the brush onto the face leaving little dots of foundation on the skin, which can be then be blended once the brush is empty of foundation.

2 SETTING. This refers to how we set our makeup looks to help it last all day.There are 2 methods I like to use, the first method is to apply a light powder over your primer before applying the foundation and then powder the foundation again. The second method is to use a setting spray combined with a moisturiser at regular intervals. So after applying the foundation, then after doing your eyes, and finally when you have finished your makeup, This hydrates the skin allowing the foundation to set into the skin giving a longer wear time.

3 BLENDING. is when you blend shades of dark and light together to appear as one giving a natural look as when contouring. Normally with a beauty blender you can also use a foundation brush to blend shades as well.

4 HIGHLIGHTING. When a makeup artist uses a lighter colour foundation, concealer, or even a powder to bring out a certain part of the Face, e.g. under the eyes and on the cheekbones. Lighter shades will lift the area of the face/body you are working on.

5 SHADING. Is the use of a darker product again as with highlighting, using either a foundation, concealer or powder to deepen/slim certain parts of the body, such as the cheekbones or collar bones. Darker colours will give depth producing a slimmer appearance, so it is perfect for strengthening a jawline and hiding a double chin.

6 CONTOURING. Also known as Chocolate Barring, is the technique combining both highlighting and shading. When used correctly it can change the appearance of a person’s face.

7 STROBING. This is the placement of a shimmer highlight to replicate where the sun would hit the face, e.g. just above the eyebrow and along the nose.

8 BAKING/SANDBAGGING. This is the use of translucent powder under the eyes, cheekbones and chin, left for ten minutes, and then pressed into the skin to set it into the foundation to give brightness to these areas. Originating with Drag Queens,but is now popular with Instagram makeup.

9 TIGHTLINE. This is one of my favourites. The use of eyeshadow along the waterline of the eye and blending through the lashes. This gives length to the eyelashes and a natural definition to the eye, thus enhancing the eye.

10 LAYERING OF EYELINER. This is when we layer different liners, starting with tightline, then the use of a brown eyeliner and smudged out, then a black khol and blended again, and finally, a liquid liner to finish.

11 CUT CREASE. This is another technique from the world of Drag. This is where we emphasize the crease of the eye by cutting across it with a contrasting colour.

12 OVERLINE. Basically this is as the name states, lining your lips just outside of the lip line itself with a slightly darker lip liner than your natural lip colour. Then you can apply your lipstick to give a fuller shape to your lips. This technique looks better when using matt lipstick as a gloss will show off the edge of your natural lip line.

13 ROOT STAMPING. This is where you cut off the brush from your mascara wand and use the stump to press the mascara into the root of your upper eyelash, dragging the mascara through the lash. You could also do this with a gel eyeliner. I like to apply one coat of mascara with a brush before I root stamp.

14 EYELID TAPING.A popular technique with Asian ladies as it enhances their eyes. You take a sliver of double-sided surgical tape, placing it on the eyelid to create a stronger fold in the crease. This gives your eye a much bigger and wider look. Eyelid taping is also a brilliant technique to use on hooded eyes to lift the eye to appear bigger and wider.

15 MULTI MASKING. This is when we use multiple parts of a face mask, e.g. moisture on the Tsection and collagen on the chin, cheeks and neck
Written by Kerrie Jane Bailey Freelance Hair and Makeup Artist.

Insta @kerriejanebaileymakeup www.facebook.com/kerriejanebaileymakeup


Banner Image Photographed by Benjamin Vnuk

10 Great Makeup Artists to Follow on Instagram

10 Great Makeup Artists to Follow on Instagram

Ever discovered a make-up artist on social media and suddenly your life wasn’t the same anymore?
Multiply that by the 10 great make-up artists! Check their amazing profiles to find out about new trends, products and most of all to have your mind blown:

1. Pat McGrath – @patmcgrathreal
is considered one of make-up Gods with a whooping 1.9 Mil followers will spoil you with posts about the make-up she does for the likes of Nikki Minaj, Naomi Campbell, Selena Gomez among a myriad of other stars.
Safe to say she is an institution in the fashion industry.
You will not get bored, in fact you might just fall in love with her backstage photos and make-up products from her own line.

2. ROSHAR @Rosharofficial
125 k followers
One of the legendary and most influential make-up artists on the planet, Roshar coined the term unconventional make-up. His style is easily recognizable: flawless skin, strong or pastel colours and mindblowing face/hair accessories – all aimed at converting a beautiful model into an art statement. He gives inside info about his worldwide travels and all the make-up looks he designs. It’s safe to call him an iconic make-up artist.

3. Violette @Violette_fr
220 k followers
Violette is Global Beauty Director for Este Lauder and has a very popular Youtube channel. Native Parisian make-up artist, Violette has that ”je ne sais quoi” that is instantly appealing . Living in New York hasn’t cast a shadow on the chic french vibes as you will discover in her posts. If you are fascinated by natural beauty with a touch of glam, a bit of romance and seduction Violette is your best choice.

4. Isamaya Ffrench @isamayaffrench
140 k followers
Or as she calls herself Beauty Exec – she is way beyond just a make-up artist and expands her area of expertise by directing her work. Among her lucky clients we can list Bjork, Rossy de Palma, Marylin Manson, Rihanna, Stella McCartney just to name a few. She does know how to engage an audience an to create one thrilling feed that will feed your addiction to make-up.

Golden era oldie. Portrait of me shot by @joshwilkz 2015

A post shared by Isamaya Ffrench (@isamayaffrench) on

5. Ryan Burke @ryburk
149 k followers
He is one of the most whimsical and visually appealing make-up artist – of course his talent did get noticed since he is part of Pat Mcgrath’s team. His IG offers a unique perspective on transformative make-up, also incorporating drag techniques but not limited to that. He explores all kinds of looks and scrolling down his feed turns out to be a thrilling adventure for beauty lovers all around the world.

A post shared by Ryan Burke (@ryburk) on

6. Lisa Eldridge @lisaeldrige
899 k followers
Make -up artist is an avid lover of cats and all feminine and refined things, Lisa does not disappoint. Upon entering her magical world you will get pampered with ‘how to’ vids, backstage beauty photos and glamorous makeovers. She is the global creative director of Lancome, author, educator and a living legend in make-up. That being said, I will now leave you alone so you can enjoy her fab posts.

7. Nikki_makeup
333 k followers (and counting)
She is first and foremost indeed a skin queen. International make-up artist and Becca Cosmetics Ambassador is your go-to make-up guru when it comes to flawless make-up. She is super friendly, gorgeous and fascinating. She does share her secrets and has fun doing it. Be ready to change your hair routine while we’re at it. She only recommends the best stuff on the market. Her feed is also rich in hot tutorials, ooh wee!

8. Denis Kartashev @deniskartashev
122 k followers
Eclectic style, glimpses into one of the top russian make-up artists who travels worldwide for make-up masterclasses and has his own academy in Moskow. Expect to find stunning photos on his IG account – he may just as well be one of the best russian make-up artists out there. His untamed spirit shines through and you will be left gasping and obsessively double-tapping each photo on his feed.

9. Toni Malt @tonimaltmakeup
24.9 k followers
Ever found yourself staring at Vogue, Harper’s Bazaar or Marie Clarie covers wondering how make-up can get that amazing? Chances are you are already familiar with Toni’s work then.
With over a decade experience in in the fashion industry she can list Chanel, Ferrari, Gucci among her clients. She is not only a highly regarded and awarded make-up artist but also the author of the book Transform 1 Model – 60 looks which is of course, a best-seller.
This is her way of sharing her knowledge with the younger generation of make-up artists and inspiring them to exceed their creative limits by emerging themselves in the creative process.

10. Alex Box @thealexbox
176 k followers
She is one of the original/iconic/legendary visual artists conveing her passion for colour, shape and texture into a meaningful and highly regarded make-up artist career.
A mentor, author, speaker, guide and ultimately a vissionaire she will only go with her artistic drive and her intuition.
Currently the beauty editor of Berlin’s King Kong magazine, acclaimed fashion & art magazine she is the artist to blend make-up, fashion and high-tech to create contemporary works of art. Her feed exudes individuality and power of expression and will leave you daydreaming.All this being said, what are you waiting for? Go check them ALL out and ENJOY getting inspired!

11. Nam Vo Glow @namvo
120 k followers
New York based make-up artist is apart from Instagram star a celebrity global artist for Shiseido, contributing Creative Director for ELLE Vietnam, and Creative Consultant for Birchbox. She’s generous with her followers she calls ‘#dewydumplings and always shares tips and tricks and favourite products like Laura Mercier Face Illuminator Powder in Indiscretion and Glossier bestsellers.Do check out her page if you ar looking for glam and natural looks that just beam with light.

Mellow yellow 🌈🥟🌈 #namvoglow #dewydumplings

A post shared by Nam Vo ✨GLOW💫 (@namvo) on

12. Einat Dan @einatdanofficial
Einat is well known for her ecclectic make-up looks that burst with creativity. She knows no limits when it comes to creating magic and her work will take you in so many different areas of beauty – from the dark side, glam looks to soft, delicate make-up fit for fairies. She is also a very talented body painter and has worked with brands like Vivienne Westwood, Tommy Hilfiger and Fendi. Moreover, you can also learn a lot from her businesswise – she has her own brush line and face accessories and travels teaching master-classes to professional make-up artists worldwide.


Banner Image credit

The Swarm – Makeup By Elias Hove – Copy

Submitted by  Make-up artist
viorela calota

5 Things Everyone Gets Wrong before approaching a makeup artist agency

You’re a flourishing, working, makeup artist, climbing the proverbial artistic ladder and you are now closer than ever to the recognition, stability, and success of your dreams. You’ve invested in your craft and sacrificed whole heartily of your time. You have an increasing clientele, a budding portfolio, a growing online presence and promising opportunities that you, yourself are finding hard to believe.

The outside world has no idea what you endured to get here, and finally, the legwork you so relentlessly put in is paying off. The innumerable hours of education, masterclasses, and technique studies; TFP shoots with great models and photographers and also those questionable shoots with not so great models and photographers; a host of unpaid gigs, student films for set experience and feature films that gifted only IMDb credit and crafty. You’ve assisted famed artist who barely acknowledged you, to unimaginable, once in a lifetime moments that finally allotted you your chance to shine. With great patience and fortitude, you didn’t give up and now the tide is shifted. You’ve found your stride in this vastly thriving industry, where you are now a key player within it.

Now,  armed with not just talent, and hard pressed experience, how do you elevate yourself to that next level? How do you possibly achieve this without compromising the integrity of your artistry, all while organizing the business logistics of each new opportunity, and maintaining a semblance of sanity? Is it time to seek out an agency, and are you even ready?


Here are 5 things everyone gets wrong before approaching a makeup artist agency.

5: Are you a sound investment?

(Probably the most important item upon this list and the hardest for creatives to wrap their heads around.)

As an artist, we can often lose sight of the business aspect of our profession and it is truly the most vital. Just as we must hone our skills with brushes we must do so as well, with the virtues and characteristics that make us viable business investments.

Before approaching an agency, thoroughly and objectively look at yourself as a business venture. And ask, would you invest in yourself? Are you consistently early and on time or are you someone who is virtually late to every gig? Are you reliable and professional or are you disorganized, and unfocused? Do you take initiative or are you stagnant? Are you continuously educating yourself and regularly familiarizing yourself with today’s trends or are you simply complacent? Are you regularly putting out quality content and producing work at a profitable level and have you been doing so for a length of time worthy of investment?

Agencies, just as much as they are seeking your grasp of creativity, are equally looking for your productive longevity as an artist that they can place their name behind. As eagerly as you want to grow and evolve as an artist, they are pursuing artist for the long haul, who they see, for their potential for career evolution. Despite how talented you may be, if you do not possess the qualities that speak to a complete understanding of self-sufficiency, reliability, and professionalism, you will not be considered a sound business investment ready to embark on such an evolution.

4: Are you rightfully utilizing Social Media?

We are in the age of social media and to deny it, is antiquated thinking, and it will further limit your potential for growth. If you are an artist that has not embraced this and or refuses to utilize the countless benefits of social media, you need to accept this unfathomable resource in your life and business today!

Rest assured, that the agencies you seek to elicit, certainly sought out to see if you are engaging on social media platforms. They’ve searched your online presence, they’ve looked not so much at your follower count, but your engagement with the followers you have. They’ve browsed your content, your page aesthetic, your frequency of posting, the quality of your posts and the tone and voice of your captions. They are looking at your online presence as a whole, not just as an artist, but as a marketable brand.

Take the opportunity before approaching agencies to thoroughly determine if your social media presence adequately portrays who you are as an artist. Filter posts that do not represent you and place your best work forward. Showcase the work that best shows not only your skills and talents but work that speaks specifically to your artistry in particular.

3:  Have you researched the right agencies?

There are many agencies today that offer incredible guidance for an artist to grow in their careers. Choosing the right ones to apply to can seem to be a  most daunting task. But the answer is quite simple. It is imperative not to rush, to take your time and do your research! Seek reputable agencies that not only align with your vision as an artist but who can also present you with their path to your career as well. If you are an artist that primarily seeks to work on television and film, an agency known widely for booking artist on large editorial projects might not be the fit for you or your vision.

Explore which clients and companies the agency has worked with in the past, if they hold adequate standings in the Better Business Bureau and if they are acknowledged in the industry for positive business relationships and practices. You want to be sure that they cannot only offer you essential work but that it is the kind of work that will further your career.

Lastly, who better to share knowledge of agencies than the artist to which they employ. Locate artists that are represented by the agency. (Most agencies supply their catalog of artists publicly online.) Respectfully inquire of their satisfaction in choosing that prospective agency. Artists often offer greater insight and perspective that are solely relatable to other artists.

2:  Do you have a diverse and eclectic body of work?

As an artist in today’s climate, you must be versatile and knowledgeable of all manner of makeup techniques and styles. Agencies are not only looking to see you have mastered these skills but that your work reflects a range and diversity altogether different in presentation yet cohesive to you as an artist. Before applying to agencies make sure you work offers a variety of styles, and not just the style you are most comfortable. Agencies are looking to see that you can demonstrate an understanding of these styles upon a variation of faces, skin tones, and genders.


1. First impressions count.

The biggest mistake makeup artists make in approaching agencies is not realizing the value in a first impression. How and when you choose to present yourself is often times a larger determining factor than most are aware.

Be it a scheduled interview or an artist submission online, making sure you are present and attentive or have followed the agencies specific guidelines for application are all key components to consider before approaching an agency.

Remember, timing is everything. Before approaching any agency be certain you’re presenting your highest quality of work and that you possess the quality of work that defines the artist you want them to see. If you do not have this, be patient, continue working at those genres of makeup that will boost your marketability. Wait to submit your work until you have the content that will propel you to the top of the list. It may be simply too early in your career to consider an agency. Do not squander your first impression or shortcut your chances for success because you were too eager.


Agencies want makeup artists that are not just superior creative talents but artists that are resiliently willing to navigate the business aspect of this industry. Agencies seek to build partnerships with professionals who can best fortify their goals. It’s your job as an artist before approaching an agency, that you’re certain you’re an artist of such caliber.

Submitted By,

Shaneka Murray

IG: SunShani_Mua

S/M Makeup Artistry

Professional Makeup Artist

Licensed Esthetician




Banner Image credit Loni Baur MakeUp

How to build a makeup artistry brand

It’s the dream of many girls and boys- but what does it really take to be a makeup artist?


In times where Instagram and YouTube are presenting a multitude of young girls that show incredible before and after videos of themselves by countering and highlighting every inch of their face, and sometimes even body, it seems like everyone could become and call themselves make up artist. Even young 13-year-old girls such as @makeupslayzoe or @caseymundy use the term in their profile description on their social network platform, but the self-entitlements need to stop and be clarified.


What does it take to be a makeup artist and how do you build a makeup artistry business?

1: First of all, a makeup artist is someone that has certain knowledge of texture, color, and different skin types. And that requires a lot of practice on as many different faces as possible using a variety of beauty products to build up a solid knowledge and your own makeup kit with the products you know how to get the best results anytime and anywhere. It takes a lot of practice to understand the different techniques and skin conditions. A dry liquid foundation for examples will have an absolutely different result on a 17-year old wrinkle and pimple free face then a 42-year-old woman who might already have fine lines. And not every highlighter suits all skin tones. That is something you won’t learn by only doing makeup on yourself for example.

2: After you gained as much experience as possible, by maybe working as a brand ambassador for an established makeup brand, a young makeup artist should start to work on creating a good portfolio. In order to do so, he or she needs to find different photographers that are willing to work together. Ideally, this work is on a free test base meaning that everyone involved (model, photographer, and makeup artist) are offering to work for free in order to get a good photo in the end. The portfolio should represent the basic skills every makeup artist should know such as a perfect eyeliner or accurate red lips, but also a makeup artist must have its own style and key talent and his or her pictures should demonstrate that.

3: The third step is usually something that seems to be the hardest but it’s super important to gain further experience by becoming an assistant for an already established makeup artist that works in the industry you prefer. Note that not every makeup artist needs to work for fashion editorials, you might be interested in working with celebrities or for the film industry or for bridal or funeral homes, and that’s totally fine. Only through assisting you are able to learn how to work on set, you get introduced to possible future clients and learn many more valuable details.

4: If you feel you are ready to work on your own start with the following: get your own website and share your work and a list of all clients you worked with. Print your business cards and carry them along with you anywhere you go because you never know to whom you might run into, and build up a social network. Contact as many potential clients as possible and don’t lose hope if they don’t get back to you right away. Stay consistent and patient.

5: Last but not least the two keywords – connect and create!

Connect with as many people in your field as possible, show them your work and show interest to work with them! There is no way around marketing yourself! You don’t become a visible and credible makeup artist simply by being highly skilled. So make sure that everyone around you knows about

your business and present it in the best possible way. Be confident and believe in your craft. Another way is to get recommended by an artist you assisted before.

Keep creating new pictures and practice new styles and techniques as much as possible. Becoming a makeup artist and running a business requires you to never let your passion die. Never stop learning and never stop creating.   There are always new trends, products, and styles and you need to keep showing that you are up to date.

Submitted by


instagram: jazz_brown

How to Create a Fashion or Beauty Shoot

How to Create a Fashion or Beauty Shoot

Photoshoots are so much more than simply picking up a camera and snapping a few pictures. As a photographer, I constantly find myself in awe of the artistic process involved in transforming an idea into a visual medium. Given the endless possibilities for innovative content, it’s crucial to have a unique and creative concept that can be translated into a photograph. I find that the two types of photoshoots that best accomplish this are tied to fashion and beauty. Whether you’re going for simple or showy, fashion and beauty photoshoots have a distinct way of showcasing a vast array of talent. With that being said, I’m going to share eight-step process in developing the perfect beauty and/ or fashion shoot.



Going into a photo shoot with no vision is like hopping off an airplane with no parachute; it’s simply a terrible idea. An excellent way to get started is to ask yourself some questions to get those brain juices brewing. What inspires you? What’s your style? What does your perfect shot look like? Once you figure this out, now it all must come together. Be as extra as you want. If a look seems impossible to pull off, that’s all the more reason to try it out. After all, this is your shoot. Why not do whatever you want? However, if you’re still having trouble developing your vision, no need to fret. Step two will help you out.



If you have yet to hear about Pinterest, finish this article, go straight to the app store, and download it immediately. However, if you want to skip the app store or the internet altogether, inspiration is everywhere you look. If you’re a fan of the great outdoors, let the hues of nature be your guide. The beauty of flowers and sunsets never goes out of style. If you’re more of a homebody (like myself), just look around your room. Perhaps you’ll notice certain colors or details in your comforter that weren’t there five minutes ago.



A photographer is only as good as his/ her team members, so once you feel your vision is ready for execution, fire up the group chat to ensure everyone is on the same page. I can’t emphasize this enough, but articulate exactly what you’re going for. Do yourself a favor and eliminate the number of problems that may arise later on.



Now that you have steps one through three on lock, it’s time to set the date. This goes without saying, but make sure you, your team, and your model are all available on the same day at the same time. For instance, if your model only has a one-hour time slot to dedicate to your shoot, postponing is always a viable option. Even the most minimalistic shoot can eat a huge chunk of your day, so be sure to plan out every detail, and include some extra time for incidentals. This includes but is not limited to fashion faux pas, makeup mishaps, etc. Just remember to take a deep breath and not stress too much when things don’t go according to plan.



While having an awesome photoshoot idea is, well, awesome, you must have the necessary tools to execute these ideas swirling around in your head. It’s like expecting a painter to paint without any paint (try saying that five times fast). Some basic things you’ll need to create the environment for a photo shoot are proper lighting, a DSLR camera, a makeup artist, a model, a backdrop, and software for editing(my recommendations are Photoshop and Lightroom). If you’re doing a fashion shoot, you must add in clothing, props, and any necessary permits if you plan on shooting at a specific location. This may sound overwhelming and potentially expensive if you don’t currently have these items, but the internet can be a magical place. There are countless apps and websites you can pillage through to purchase on the cheap, borrow, or even rent anything and everything you need. Now, if you have all these tools, what do you do with them?



Congratulations! The big day has finally arrived! This means that it’s time to haul out your equipment, play some music, and get to work. Before you get all gung-ho on your shutter button though, be sure to check your lighting and camera settings. Keep in mind that soft, natural light can work, but having studio lighting is ideal. A Speedlite unit, beauty dish, and reflector are great tools to give proper lighting and reduce appearances of flaws in the skin. This also entails constantly checking to see if the image is under or over-exposed. Don’t think you can fix everything in post! Additionally, understanding your camera settings on manual mode is the best way to shoot because you are in control of how the picture turns out. Settings will vary, however, based on the mood, lighting, and theme of your shoot. For example, in my most recent publication, the settings were at ISO 125, f-stop was 5.0, and shutter speed was 160.



I’m sure we’ve all heard the phrase “communication is key.” Well, this is quintessential when it comes to photo shoots. Without effective communication, your entire shoot could be ruined. You may feel like a nag with having to open your yapper every second, but this infinitely beats the alternative, i.e., all your pictures coming out undesirable and unusable. Let your model know what poses your thinking of, and don’t be afraid to correct him or her if the pose isn’t exactly what you want. The same goes for your team; if they’re doing an awesome job, let them know. If they aren’t doing such a swell job, suck it up and let them know.



Last but certainly not least is my golden rule. Don’t forget that with fashion and beauty photography, there is no right or wrong way to be creative. The technique is still a crucial part of creating an image, but don’t let the stress of attempting to create a perfect image take away from the enjoyment of photography.


Authors: Alexa Tokich and Jenna Morgan

Editor: Jenna Morgan

Instagram handles: @tokich_photography and @jenna__layne