Les Feuilles Mortes

Fashion Editorial Les Feuilles Mortes – captured by fashion photographer Vu Thi Thanh-Tinh  for Flawless Magazine

Creative director and Key Make-up Artist by Tri-Anh Nguyen, Represented by The Agency to Make-up Artists.
Captured by Vu Thi Thanh-Tinh, retouched by Vitaly Gerasimov.
Hair Style courtesy of Trang Doan.
Models Courtney Burling – Wink Models, Katrina Sly
Media Assistant Anh Nguyen and
Make-Up by Holly Kalsy.

10 sites to help you become an expert in makeup artistry

10 sites to help you become an expert in makeup artistry
By Monique Ringeri

With an ever changing and face past industry, it can be hard for a makeup artist to keep up to date within the industry let alone become an expert. Makeup artistry is more than just hands on skill, a lot of hard work is in research, networking and keeping up to date with trends and products.

For those wondering where to go for the most current industry related news and how to keep up to date, I have complied a list of the most in demand sites where makeup artists can find all the information to perfect their knowledge and skill to help them become an expert in makeup artistry.

With over 1.5 million visitors per month, Models.com is the number one go to website with endless amounts of fashion news which can leave you in awe. This influential news site and creative resource has an extensive database of the fashion industry. Models.com highlights upcoming and in demand models, the creative stars of the industry through interviews, blogs, images and profiles of people behind the scenes. Through endless scrolling, you will discover the latest editorials with names of the creatives who were involved, find out what is trending around the world, the latest fashion articles and top agencies worldwide.

‘The who’s doing what in advertising, editorial and events’. Le Book has been a major influencing site for beauty, design, publishing, entertainment and advertising industries. This one stop site displays the work of photographers, designers and illustrators as well as listing the top influencers and upcoming events.

Fashionising.com is a trend reporter on the world’s best fashion trends and styles from the runway and fashion shows as well as the streets of the world’s most stylish cities and through different articles, there is explanations of the trends and inspirations on how you can recreate them.

Kavyar is a network for creatives in fashion, beauty and art. Kavyar helps magazines take submissions and provides a list of magazines who are open for submissions. As an artist you can create a profile showcasing your latest and greatest work. Submitting work to magazines through Kavyar is a great way for exposure and helps form a network through the Kavyar community. By crediting collaborators and showing your love for other artists is a great way to help you get featured.

Vogue is probably the one of the most well known and recognised channel of trend setting. Through print, web and social media, Vogue has the power to influence many aspects of our lives from the way we dress to how we socialize to what makeup products we use. Through Vogue Beauty, we can read the latest blogs on the major fashion labels from around the world, pick up new makeup products or tips, find out what is trending around the world and view videos of celebrities and trends.

WGSN is a trend forecasting, analytics and design tool to help you as an artist to make more confident decisions. There are endless amounts of articles, blogs and images on the latest trends from around the world but WGSN also predicts up and coming trends in fashion, makeup, next season colours and textures. WGSN has amazing content but the downfall is the pricey subscription costs.

The Pantone name is known worldwide as the leading color communication for all people within the industry from the designer, to manufacturer to retail customer. Each year, Pantone releases the ‘color of the year’ which designers and artists incorporate into their designs.

The impression offers the latest fashion news, profiles of leading creatives, ad campaign reviews and fashion films. The impression is one of the leading resources for covering fashion runway from front of house to backstage.

Social media eg Instagram, Facebook
Social media sites such as Instagram and Facebook are used by most makeup artist experts in the industry to showcase their portfolio, network with other industry professionals or clients and to keep up to date with new trends. The world of social media has developed over the years into a tool that brings in more work and allows you opportunity to reach a larger audience worldwide.

The above 10 websites are fantastic for a makeup artist to excel in their field and to really understand the industry. This is essential for a makeup artist to allow them to grow their knowledge and skills which will then lead them to happy clients and therefore become an expert in makeup artistry.



A Look Into The Future: What will the freelance makeup industry look like in10 years?

A Look Into The Future: What will the freelance makeup industry look like in10 years?

By Kristina Sarah Persichini


Over ten years ago I picked up a makeup brush (graduating from “that”sponge tip applicator) and began my freelance makeup career. My phone didn’t have a camera and my portfolio was a “book” (hardcopy). A lot has changed since learning colour theory and cosmetic chemistry. The industry has evolved, and it will continue to. So what will the next ten years bring? I can only speculate.


It is expected that the following ten years will see continued growth, in what some already call an oversaturated industry. From changing trends, technological advancements and cosmetic product developments, the freelance makeup industry will undoubtedly change. The rise of the beauty influencer, blogger andyoutuber will continue to change and heighten the awareness and expectation of clients. Developing a way we, as makeup artists, can combine all these elements to create a positive freelance industry, I believe will be the challenge of the next decade.


Challenge isn’t necessarily a bad thing. It means we must also grow and develop as the industry does. Trends will change and product technology will advance, as they always have, expectedly at a faster rate. The need to stay relevant and aware will be ever increasingly important to ensure we are capable of moving with these shifts.Certification and continued education will become vital to stand out from the growing pool of freelance makeup artists. The understanding and influence of legislation, and the future hope of tighter regulationsin areas where little exist, will aid in the positive growth of this industry.


We now live in a smartphone world and technological advancements will undoubtedly continue. We must stay informed. We must move and grow as these advancements do – or risk getting left behind.The list of social media platforms continues to grow. Social media is now a must have, a ‘non-negotiable’. Sharing our portfolio of work will be just as important as ever, however image and information sharing platforms are sure to change. Obviously unable to be predicted, it can be assumed we will be introduced and influenced by new or further developed social media platforms, requiring a whole new repertoire of knowledge.


As the social media effect on freelance makeup artist grows, we cannot disregard the importance of sociability. Sociability is a huge component of developing and maintaining your freelance business. As important as our online presence and interaction is and will continue to be, we must ensure we can still maintain a personal connection. For a competitive edge in the future, we will need to be well-rounded and well-versed in both online interaction and personal interactions. That fundamental element of building a relationship with a client has always been and will continue to be the biggest tool in our arsenal.


Clients are in tune with the industry now, more than ever. So familiar with seeing our work at the click of a button – the expectation of this ease of accessibilityis sure to continue. Instant gratification is now an expectation and as clients become accustomed to the immediacy of comment and response, we will need to implement ways of ensuring this satisfaction in our freelance business structure. Professionalism, credibility and flexibility will continue to be important business attributes to ensure continued client engagement and satisfaction. Determination and dedication to both the artistry and business needs to be employed to ensure our industry produces artists with expertise and knowledge.


Creativity is the element that draws most individuals to this industry. Most makeup artists would agree that it is an art form. Creativity is and always will be a necessity in the skill set of a makeup artist. Inspiration comes from all places and as the world grows and history is created we will take inspiration from both old and new. It will continue to be exciting and illuminatingto watch new ideas flourish and artists push boundaries.


So, don’t shy away from the challenges and changes to come. Develop and maintain a pace with a solid foundation that allows room from growth. Find your niche. That element that makes you, uniquely you. Instead of focusing on what makes you “good”instead consider what makes you “different’.Nurture your art form.



Instagram: @kristinasarah_mua

Website: www.kristinasarahpersichini.com

Banner Image Talia White

 Seven Things Clients Want To Know About Being A Makeup Artist-


Seven Things Clients Want To Know About Being A Makeup Artist-


My favorite thing about being a Makeup Artist is having a vast knowledge of products, skin types, and beauty trends, accompanied by a good understanding of color. With clients from all over the world who are so curious to know what we know, sharing that knowledge with people truly makes me happy! I get asked so many questions ranging from my professional experience, insider tips and tricks, to how my clients can treat things at home. Here are seven questions I get asked the most!


-How did you get into the profession? Do you like it?


Do you see yourself doing it forever?


Every Artist has their own story of how they got to where they are today. My career in the Hair/Makeup field solidified in Cosmetology school when I assisted Sharon “Mama Makeup” Gault on an Elton John shoot. At that moment, I fell in love with the structured chaos that is the art of makeup in entertainment and haven’t looked back since. I love what I do, and honestly couldn’t imagine myself doing anything else!


-Who else have you worked with?


I have had the opportunity to work with some incredibly talented people over the years. One of my favorite moments being when I worked with Will Ferrell; it was press junket day for the movie “Get Hard” and we hadn’t been introduced yet since he was still with the costume people. As I rounded a corner too quickly, we nearly walked right into one another, and all I could manage to say was “You’re tall”. The rest of the day he kept cracking jokes about how tall he is in comparison to my tiny stature. I was laughing so hard, my stomach felt like I had done a million crunches! At the end of the day, you forget or who they “are” or what they’ve been in, and they just become another awesome human that you get to hang out with.


-How do you get jobs?


Getting jobs as a Makeup Artist can be tricky sometimes. You just have to go out there and get it! Starting out, I didn’t know too many people. I would spend the majority of my free time sending out countless emails to job postings on any and every job posting site I could find. After 10 years in this industry, I’ve built a network, and most of my jobs come from referrals. I still spend countless hours a week sending emails, maintaining social media (which, let’s be real, that’s a job in and of itself!), and maintaining relationships with colleagues and clients. Finding, and knowing, your people is absolutely crucial. Every job is going to be different, but when you’re present on your job with your clients and good at what you do, word of mouth can travel far and quick.


-Secret brow advice?


If I can give you any “secret” brow advice it would be that no two brows are created equal; work with what you got, and less is more! Please, no more squiggle brows! Use a brow pencil that is a little lighter then your natural color to shape/fill and a brow gel to keep those babies in place. Boy Brow by Glossier and Anastasia Beverly Hills Brow Definer are my favorites.


-Tips and tricks?


Great makeup starts with great skin! When you focus on having good skin, your makeup application goes much easier and looks a lot better.. Makeup can hide a lot but it can’t fix texture!


If you’re doing a bold or smokey eye, start with your eye makeup. THEN, do your foundation. It will make cleanup of the fallout much easier!


If you find that your face has run off by lunch due to your skin’s natural oils, try using an oil eliminating moisturizer underneath a good primer. I love the Bioderma Sebium Mat Control and Smashbox Pore Refining Primer.


If you have dry spots that are flakey, my favorite thing to do is just some exfoliation! My go to product is the Dermalogica Resurfacer packs. They’re great exfoliator pads you pop on your finger and do a quick circular scrub on the affected area!


Another great way to keep your skin looking and feeling fresh is to keep a bottle of Rose Water spray in your bag. Give yourself a little spritz when you’re feeling dried out. It’s a great way to rehydrate on top of makeup, and it also allows your skin to pull through the makeup and breathe a little better. I use the Mario Badescu Aloe, Herbs and Rose Water Spray.


Long Wear Liquid Lipstick- why must it feel so funky?? Liquid lipsticks are basically the greatest thing to happen since sliced bread. If you’re anything like me, once its on, you want it to just be there. Sometimes, you get liquid lippies that feel like you put colored Elmers glue on your lips! That’s just the weirdest feeling ever! After some trial and error, I found a solution. LIP BALM! Not chapstick but an actual creamy balm. I love the Birthday Balm Dot Com by Glossier, and who doesn’t love the taste of birthday cake?!


-What Products am I obsessed with right now?


Other then the products I’ve already mentioned throughout this, I have a few new favorites to tell you about!


I just started using an Oganic Toner by Artisane Lab called Lemon Drop No. 201, and it leaves my skin feeling fresh, clean, and hydrated all at the same time. This toner has made a noticeable difference in my skins overall texture and brightness.


Foundation that basically sets itself, you might not think this is real, but indeed it is! I recently got these amazing mini-pallets from Senna Cosmetics called Slip Cover Foundation Pallets. They’re a cream to powder foundation that I highly recommend any working Makeup Artist add to their kit. It has saved my life a couple of times on shoots with insanely quick resets. I don’t know what I would have done with out it!


Last but not least, my favorite concealer in all the concealers I have ever tried is the Kevyn Aucoin Sensual Skin Enhancers. From tattoos, to bruises, dark circles, blemishes, etc., a little bit goes a long way and I have some serious appreciation for a hard working multi tasker!



-What are some Home Remedies can you recommend?


Coconut Oil , Avocado, Lemon, Apple Cider Vinegar, and Honey are probably my favorite “Home Remedy” ingredients that are very easily located if you don’t already have them in your kitchen.


Coconut Oil has incredible antimicrobial and antibacterial properties which makes it great to include small amounts in making home skin treatments for many things including razor burn and ingrown hairs. Coconut oil makes for a great eye and lip makeup remover, especially with those stubborn waterproof and long wear products. Just make sure you use a good toner after to remove the excess.


Avocados are loaded with moisturizing oils and minerals that are basically face/skin food. They are loaded with vitamins C and E which help fight free radicals, such as UV rays, that can cause skin damage and aging.


Lemon or Lemon Juice is another great tool for anti aging. Loaded with Vitamins B and C, as well as citric acid, lemons are great for treating a variety of skin blemishes from acne to dark spots.


Honey is definitely up there in the magical super face food universe. Honey is loaded with antioxidants which can help slow down the aging process but it is also naturally antibacterial properties making it a fantastic acne treatment.


Apple Cider Vinegar used topically has some pretty impressive abilities in the beauty and self care regime. It contains enzymes that foster good bacteria, and is naturally acidic, making it a great organic way to naturally whiten and brighten your teeth. ACV can also be used as a skin treatment to fight acne AND sunburns. It’s a true miracle beauty product working for us inside and out.


I make a pretty awesome rejuvenating hair and face mask using mashed Avocado, Lemon Juice, ACV and Honey. The leftovers make for a great salad dressing!




If you have any other questions you would like to ask please feel free to reach out! IG: @Laura_Raczka and check out more of my work at www.LauraRaczka.com


Banner Image Tova Thomas by Jeff Tse

7 Horrible Mistakes You’re Making as a makeup artist

7 Horrible Mistakes You’re Making As A Makeup Artist

As makeup artists, we have a great responsibility to create faces that are flawless to the naked eye as well as the camera lens. Social media content over the years has brought great pressure and in some ways changed the nature of the game, with platforms being saturated with overly airbrushed images, textureless skin, beaming highlighter and graphic, cut crease eyeshadow everywhere. With these type of images flooding our time lines, I feel like a lot of good artists are being influenced to mimic these unrealistic images and in some ways its stealing our creativity and initiating a generic look for makeup. So here are my 7 Horrible Mistakes I feel some makeup artists are making and how we can get back to beautiful makeup, still flawless, but embracing skin texture, soft contouring instead of carved lines and so on…..

Horrible mistake number one- Not blending, or not nearly quite enough!

I cannot stress enough how important blending is, blend, blend,blend,blend,blend! The key to flawless makeup is all in the blend. Sponges should be your best friend! Products should merge and not create seams, as these give away the whole illusion. Even a full coverage foundation doesn’t need to look like a mask. And within this horrible mistake I have seen makeup artists try and use them dry. Its not an eraser honey, wet that sponge until it doubles in size and becomes soft and press into the skin so that the product becomes one with the skin. I do this at all stages, foundation, concealer, cream contour etc.

My favourite brand to use is Barely There Cosmetics but you can find them everywhere now.

Number two – Not setting concealer around the eyes

I undertstand some clients want dewy fresh skin and I myself am a huge fan of this look, but I hear too many clients complaining of concealer creasing and sliding. Even with a dewy look, the eyelids or under eyes do not need to have that kind of glow. Powder those babies, set with translucent powder, making sure it’s a good fine milled one as to avoid it looking cakey. Press in the powder with your damp sponge and dust off the excess with a fluffy brush. Voila, we have concealer that will stay in place, not crease (again not giving away the illusion and making it obvious there is product on the skin)

My choice is Laura Mercier as my go to translucent powder, I use this on all my clients!

Number three – Using powder highlighters on all skin types

As much as I said before about embracing skin texture, we do not need to be highlighting Susannes overly dilated pores with a shimmery powder. As with all other products, certain textures just don’t marry well with certain skin types. As someone with large open pores myself I know how grainy and even more dilated the glittery dry powder highlighters can make my skin look. Find other ways to emphasise those high planes of the face, like banana powders ( I tend to use Rodial as its non cakey and builds well).

Or if you haven’t already, try some liquid highlighters like cover fx, these are my favourite at the moment. You can also use a wet brush to apply a powder highlight, just get playing with different textures and see what works for you on different skins.

Number four – Not trimming lashes to size.

Okay, this is something so simple, that can again, ruin the illusion of your work and even potentially age your client by about ten years if you’re making her poor eyes droop at the outer edge with lashes that maybe just needed a fraction at the end cut off. Also, unless you’re doing some creative, editorial work, please do not trim them from the inner corners, this is your lash blend. The shorter your lashes are from the inner corner, the more natural they will appear to blend with the natural lash. If you start cutting from the inside the longer the starting lash will be, giving a less natural appearance. So trim those lashes to size and go forth and lift those previously hooded lids!

Number five – Following social media trends

I think there is a time and place for certain makeup and of course give your client what they want. But, what truly makes you, you, is your own personal style. Be inspired and put your own mark on something, but stand apart from “social media makeupartists” who are all creating the same look and such harsh and dramatic looks that god knows what they looked like before they went in with the airbrushing and editing before they uploaded to social media. So for the record you don’t need to outline with marker where your clients eye socket is!

Number six – Over editing your work

Many of us use social media platforms as our portfolios these days, with a new age ability to reach people in some serious numbers and in places we may have never even have thought before. With affordable cameras and easy to use apps giving us the artists, the opportunity to immediately capture our own work, edit like a pro and instantly upload to the masses. Its amazing! However……. Too many artists are getting way too reliant on the convenience of editing their work. I understand eradicating the odd blemish on a clients skin, smoothing out the texture a little, I understand sharpening the image and just generally enhancing in some ways. But a makeupartist shouldn’t have to blur the eyeshadow on an app where their blending work is just not cutting it. I’ve seen some makeupartists blur the whole skin to the point the poor client no longer has a nose bridge, or any facial definition for that fact. Lets just say I’ve seen pugs with better bone structure!

Practise your craft on the flesh and less in the app. Let your portfolio show a true reflection of your artistry and skill set, or else you may have some unhappy clients, when you cannot reproduce the work you claim to be yours via your images. This is also how we end up with clients that want you to rid them of wrinkles and lumps and bumps, because according to your social media, this is what you do.

Number seven – Believing you have learnt all there is to know

Never stop learning guys! No one knows it all. Only you can create your work. Only you can be you. So don’t be scared to share your knowledge. Your work can be imitated, but never duplicated. In helping others you will often find you’ve learnt something at the same time. Also invest in yourself as you would any other business! Attend masterclasses, buy a camera, do workshops and keep your portfolio fresh and up to date. Be your own competition and keep expanding and strengthening your artistry. Our industry is so fast paced and trends and techniques are forever developing and changing, working with others keeps us fresh and in the know.

So to wrap it up, we all make mistakes, but lets learn from them and keep those time lines pretty.

Links – Barely There Cosmetics https://barelycosmetics.com/products/barely-definer-soft-nude

Laura Mercier https://www.spacenk.com/uk/en_GB/makeup/complexion/powder/translucent-loose-setting-powder-MUK113873207.html?dwvar_MUK113873207_color=UK113873207

Rodial https://www.rodial.co.uk/makeup/powders/instaglam-compact-deluxe-banana-powder-1?gclid=CjwKCAjwgr3ZBRAAEiwAGVssnT-Ao_np-ptw6zoylMQjmsVfgNDKaf9Y_aJD8yvvDTbXh8Bx-9LinBoCYwMQAvD_BwE

Cover fx http://www.selfridges.com/GB/en/cat/cover-fx-custom-enhancer-drops-15ml_277-3005413-26015/?previewAttribute=Candlelight

My Instagram is @keshiagolbourne

10 Things I Love About Being A Makeup Artist

10 Things I Love About Being A Makeup Artist

  • Creativity: Makeup is truly an art. Even when I need to create the more “subtle” and “natural” looks, they still require a level of creativity to make sure I am emphasizing each individual’s features appropriately. Then there are the more “out there” looks, like for Halloween. Those are a LOT of fun!
  • Business: I am fortunate to be able to run my own business making people up, waxing, tinting, and lifting lashes. To successfully run your own business though, you need to enjoy the business side enough to want to grow it and remain professional, even when it’s not easy.
  • Diversity: I love the fact that I never really know what kind of client I will have next. Will they be quiet or excited? Will they be darker or lighter? Will they want the most subtle look or a completely dramatic look? Diversity definitely spices things up and makes this career more interesting and exciting!
  • Eyelashes: Whether I am completing a makeup look with fake lashes or lifting and tinting your own lashes, I LOVE LASHES! So much so that I even have them tattooed on me! I love using individual cluster lashes to be able to fully customize the look per client. I love how many different styles of lashes come in. I love how much they complete a makeup look or open up your eyes, make you look more awake, and make you look camera ready.
  • New Makeup Releases: A great aspect of being a makeup artist is never getting too comfortable with the makeup you always use. The cosmetics market is so saturated, you would be a fool not to try some new goodies every now and then! You never know what could be the next best thing for your kit and your clients.
  • Wedding Day Bliss: I specialize in bridal makeup services and nothing makes me more elated than seeing a stunning, happy bride from the inside out! I adore seeing the whole look come together in front of their eyes and mine. Their confidence to walk down the aisle to their new life makes me so giddy!
  • Makeup Lessons: Another fun part of my business I offer are makeup lessons. I have taught young girls just starting out, makeup enthusiasts wanting to become professionals, and older women wanting to refresh their look. I enjoy being able to fully customize the experience for each client’s needs while providing constructive criticism and a hand on approach to make sure they’re getting the most out of their lesson.
  • Education: Makeup Artistry is definitely a world where you have to take voluntary continued education to continue to be successful with it. I say voluntarily because unlike other professions like teaching and nursing where you are required to take a certain number of hours per year to stay licensed, with makeup it’s usually not required. Every state varies in what is and isn’t legal when it comes to being a makeup artist. I live in CT where you don’t need ANY licensure or certification to be considered “professional”. This means I’m all about the education, certificates, and more to prove that I take this super seriously and want to provide only the best services to my clients.
  • Networking: Not only is networking with other industry professionals like photographers, DJs, venues, etc. important to help your business flourish, it’s also super fun! Once you find your niche in this saturated industry, you’ll start attracting the right kind of industry professionals that will help you flourish both professionally as well as personally. It’s a lot of fun to make friends with people who understand your dreams and sacrifices!
  • Photography: Although I would never call myself a photographer by any means, I love the aspect of photography that comes with being a makeup artist in the 21st century. Social media has become bigger than ever and it’s super important to put out content that is authentic, not overly edited, and high quality – in terms of the makeup AND photography. I invested in a good camera a couple years ago and it has paid off tremendously – not to mention it’s also fun to use!

Credit: Lauren Page – Owner of LA Page Makeup

Website: www.lapagemakeup.com

Instagram: www.instagram.com/lapagemakeupofficial

Facebook: www.facebook.com/lapagemakeup

Pinterest: www.pinterest.com/lapagemakeup

Twitter: www.twitter.com/lapagemakeup 

Banner Image: Talia White




by Hayley Darcy

Can you make a sustainable living off of being a freelance makeup artist? This is a question I get asked a lot being in this industry. The answer is yes, absolutely! I personally know a few artists who have been in the business for a few years that support themselves solely with their makeup business. Anything you invest your time and energy into will eventually manifest itself into success. I am not saying you can just watch a handful of makeup guru videos and all of a suddenly label yourself a “makeup artist.” Don’t quit your day job just yet! Building the right skill, knowledge, and clientele takes time; but you will eventually get there.

Your salary as a makeup artist depends on a variety of different factors. The area where you live plays a huge factor in determining your salary. Where there is more demand, there is more potential to make money. Where there is more demand, there is more competition; something to keep in mind. So it is important to set yourself apart from the rest. In my area, most makeup artists are self-taught. So the first step I took towards becoming a freelance makeup artist was finding a certified makeup school. I felt getting certified gave me the edge I needed to be a cut above the rest in my area. Clients have told me they choose me because they felt safer choosing a certified artist. In my experience, clients have told me artists appear to be more “professional” when certified. Even if you are already a talented makeup artist, there are many tips and tricks I feel you can learn from going to a certified makeup school. In my case, being certified has helped set me apart from the majority of artists in my area, helped me gain some clientele, and helped me acquire a more professional reputation.

Another factor that will weigh into your salary is your level of experience. With any job, the more experience you have the more money you can make. The first question clients always ask me for before booking me for a job is to see my portfolio. Your portfolio should be large enough to show you have experience and should give your client the confidence they need to book you for their event. As a freelance makeup artist, in order to be successful in this business, you need to have a diverse portfolio. Your portfolio should show your client that you are capable


of applying beautiful makeup to every skin tone, and skin type. Having a diverse portfolio will widen your clientele, and therefore help you book more events.

Next, the way you market yourself will help determine your salary as a freelance makeup artist. Investing in a professional website, business cards, and getting onto social media is extremely important. It might surprise you that the number one way my clients find me is actually from referrals. It is vital that you are professional at all times! The way you represent your business and brand will determine your future as a freelance makeup artist. You can have the most professional website, and pay hundreds of dollars in advertisements; but if you have poor etiquette and professionalism, it is all a waste of time. Having a friendly and warm personality is a must when working as a freelance artist. A warm and inviting personality helps clients feel comfortable booking with you and referring you to friends. An unhappy client can do more damage to your business than you might realize. Make sure your clients leave satisfied with your work. Your number one priority when working as a freelance artist should be client satisfaction!

There are many different avenues you can get into to increase your salary potential when working as a freelance makeup artist. The potential income you can earn depends on what type of makeup clients in your area are looking for. It is important that in the beginning, you open yourself up to more than on avenue to increase your earning potential. Depending on where you live, the work demand will be different. Where I live the highest demand is the wedding industry. In my business, I offer wedding trials, bridal shower makeup, engagement shoot makeup, boudoir makeup, and of course the day of wedding makeup. This opens me up to more potential to make money within the highest demand of work in my area. It is also important to know what other artists in your area are charging. Setting your prices too low will raise red flags. Prices that are too low makes costumers think you are not experienced and skilled enough. Having them too high will limit your clientele. Make sure your prices are competitive for your area.

You can most definitely make a sustainable living as a makeup artist with the right

knowledge, skill, and perseverance. The truth is, the makeup artist industry is growing fast. It is a competitive field, and it seems makeup artists are a dime a dozen. If you are serious about becoming a freelance makeup artist then take the right steps towards making this a career. Get serious about growing your business. Invest your time and energy into education, refining your skills, start expanding your portfolio, and sell yourself. Your own determination will determine how much earning potential you can make as a makeup artist. As a freelance artist, you are your own boss. The sky is the limit!

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How to Get Hired As a Makeup Artist

How to Get Hired As a Makeup Artist

In today’s beauty industry there is a sea of aspiring, novice and experienced Makeup Artists amongst influencers. So what can help you get hired for a gig?

Every makeup artist has a list of rules that they intrinsically abide by in order to set them apart from the pact. There are also many tools that include literature, classes and working professionals who speak to this very topic. Two of my favorites are Kevin James Bennett and DeShawn Hatcher who are both candid yet truly a wealth of knowledge.

When I started in the beauty industry it was literally trial by fire. I did not initially have a mentor and it wasn’t the popular profession to be a member of. As such, I had to do quite a bit to get my name out there. I began using an alias which was witty and fun but pigeonholed me into one type of clientele. I started doing research on business and marketing and it changed how I wanted to be viewed as an Artist. I improved my environment by relocating to an area where I believed I could flourish. I even went back to school to become licensed and my career took off. I learned to utilize three key elements that continue to help me attain clientele:

• Portfolio
• Professionalism
• Persistence

Sounds simple I know, but allow me to dive deeper.

Portfolio – A portfolio should be a true representation of what type of Artist you are. It should showcase what your specialties include whether it is beauty, commercial, editorial, bridal, special FX, etc. It should also be clean, easy to read and highlight diversity. Despite the misconception do not solely rely on social media to be your calling card. Yes, it is a vital part of any marketing strategy but not the end all be all. Hi-resolution images are best and web size files can be used to create content on social media. A working portfolio should be an online website or a hardcover print book with a variety of 8×11 images. Both formats to include your name, location, experience, and education. Print portfolios are great to have when meeting agents or agencies in person.

Professionalism – The way we communicate plays a huge role in booking a potential client. As such professionalism is extremely important. You do not ever want to come across as a haughty or angry person. Have you ever had a telephone call with someone who sounded like they were having an awful day or didn’t have time to speak with you? It produces a negative effect and your perception is now tainted when you get off the phone. In contrast, have you received an email where the sender’s tone came across so pleasant and warm? A smile should be heard in your voice when speaking and in your tone when writing, it is inviting. When a potential client feels welcomed they will be more open in their communication which in turn helps you to understand their needs. Email communication can be tricky so be aware of grammar and punctuation. Read and re-read before clicking the send button.

Persistence – A potential client can come from just about any source. A web search, a friend, family member or a networking event. A past client can offer a referral and in strong communities, there are other Artists who will refer one another when they aren’t available. An inquiry can turn into a potential client. When an inquiry is received be certain to reply within a 48-hour time frame. We are all busy people but your follow-through is vital. Schedule a date to return the call or email. Organize your thoughts and prepare based off the information you were provided. Carve out a specific amount of time within your day to respond. Have your calendar, laptop and phone at your fingertips. The follow-up call is twofold, answer questions that the potential client may have and ask questions you have in order to get a better understanding. If another call or email is required move forward, however, be concise with what you need clarity on.

Each of these elements plays off of the other. A diverse portfolio showcases your work and opens the door. Your level of professionalism gives the potential client a glimpse into your business acumen. Finally, being persistence and consistent with follow through ties it all together. Once booked remain in contact with the potential client. The only thing left to do is show up and put your skills to work! Stay professional and attentive throughout the gig and after it is complete be sure to send your thanks. It will be motivation for the client to call and rebook you for any future needs.



Jalia Pettis, Licensed Beauty Professional





Banner Image Nikole Ivanova by Polina Viljun

The Most Common Complaints About Freelance Makeup Artists, and Why They’re Bunk

The Most Common Complaints About Freelance Makeup Artists, and Why They’re Bunk


“What foundation are you using? Oh I’ve never heard of that brand”

Understand that the beauty industry is bigger than you can imagine. There are many makeup companies that do not sell to Sephora or Ulta. Most artists will have high-performance foundation palettes in their kit so that they can mix and create the perfect shade of foundation for each skin type and color. This allows the ability to customize the shade as well as the finish of the foundation to each skin type accordingly. Not to mention as far as traveling is concerned, palettes are much more compact than attempting to carry 42+ individual foundations.


“What are your rates? Wow, that’s a bit much don’t you think?”

When asking for a makeup service from a freelance makeup artist, keep in mind the time and money that goes into their kit, education, sanitation supplies, marketing, etc. It isn’t cheap to build a business let alone maintain a career. An artists makeup kit is always growing and always needing replenishment. Even the little things that people often forget as simple as websites, advertisements, business cards, mileage, etc. Asking an artist to lower their prices is almost offensive to their craft. Of course, depending on the circumstances, most artist will accommodate and work with you to manage group rates. It about how things are worded and can be perceived.  


“Do you use airbrush makeup?

There is a big difference between airbrush makeup and the airbrushing tool on photoshop. Personally, I enjoy the process of mixing products and textures to create the perfect customized foundation with the appropriate finish. Airbrush takes away some of the artistry fun. Using different application techniques and products will give more of that “airbrushed” finishing you’re imagining in your head but adjusted to your skin type.  


“I want a simple natural no makeup look, like Kim K”

Just to clear the air, most “no makeup” looks are actually a lot more makeup than you’d probably ever imagine wearing. A “no makeup” or “natural” look can mean dozens of different things to each individual. Someone’s natural look could just be lipgloss and bronzer, while another could be 20+ products. Everyone has a different definition of natural these days, so be clear as to which “natural” look you’re referring to. Also note if the look needs to be photo ready, it will most likely be more makeup than you’d think “natural” would entail. Trust your artist.


“I want something smokey, but natural”

Let’s face it, there is absolutely nothing natural about a smokey eye. What is considered “smokey” to one person could be completely different to the next. Typically a smokey eye is a light to dark gradient. The dark shadow is focused along the upper lash line and blended through into the crease. Most makeup artists will already understand the look you really want, but it never hurts to specify a bit more.


“Why do I need to book in advance? Can I just pay the day of?”

Booking in advance or giving a deposit is just common courtesy. Someone is reserving their time for you, blocking off their schedule for your servicing. Especially if this is for a wedding, the less stress on the day of the event, the better. The last thing a bride is going to want to worry about on her wedding day is payment. Your artist will stay organized and on top of it, but in retrospect, make the payment process as easy as possible.


“I don’t know what do you think will look good on me? You’re the professional after all.”

While that’s true to a degree, makeup and style is personal. Makeup is all about what makes each individual feel like their most beautiful self. Showcasing your best features and making you feel the most confident. While one person may feel confident in a bold red lip, another may feel out of place. Honesty is always a great place to start. Be open and honest with your artist to what makes you feel beautiful and confident and they gather a better understanding of you and how to make you your best self.


Written by  makeup artist Nikki Carmela

Website: www.nikkicarmela.com

Instagram: @nikkicarmela

Banner Image Kate Moss photographed by Chris Levine

15 Lessons & Terms to Know to Survive as a Makeup Artist

15 Lessons & Terms to Know to Survive as a Makeup Artist

Fasten your seat belts as I take you on the cosmetic express of lessons learned and terms to know to have a smooth flight into artistry success.  It’s a wild adventure but traveled the right way can be one exciting career.

  1. Roots to Boots: You are your own walking billboard of advertisement.  You should look the part.  From the roots of your beautiful balayage to tips of your heels, your look should flow and be consistent.  Some artists will disagree, but I have proven it to get me clients, evenstopped on the street and asked for my business card.  Your look is usually how you are remembered so make it a good memory. No one wants to be the homely girl in kicks and messy bun in fashion and beauty.
  2. Pacey! Pacey!: adjective: fast-moving, quick, lively: translation: Move your ass! This is a fast pasted business that calls for detail, like up in their business, right in their face work.  You must move along whether you are on set, in a department store or busting out a bride.  Move quickly but calmly to not add panic to the situation or your client.
  3. Warm and Cool Tones: You need to know these and be able to identify them easily. When matching foundation or choosing a lip color these play a big part.  Choosing the wrong tone can make your model look tired or washed out.  An easy trick to determine is to look at the veins on the inner wrist.  If the veins are blue-cool tones, more greenish- warm tones.  Warm tones usually look better in gold jewelry, cool in silver or platinum.
  4. Natural: Not a foreign term you say?… Well, it could be. Make sure you understand your client’s definition of natural.  For example, my natural is a full face of makeup but softer neutral colors and the “I just threw myself together in 5 minutes,” yet I used 12 products.  Their definition of natural maybe a tinted moisturizer, gloss and a few swipes of mascara.  Ask the right questions to get to know their daily routine.  If a stage setting, know your lights and what you need to use to optimize the look you are going for.
  5. Décolletage: This is the part that runs from your neck down to your chest. Many are clueless about it’s name or the importance it can play.  Make sure skin care is taken all the way down to here or if your model has a low cut outfit make sure to bronze, moisturize or what is needed to continue the look and not leave it to have the appearance of a floating head.  When pulling the décolletage into the look it appears complete.
  6. Baking: No Martha we are not talking about whipping up a batch of cookies. We are talking about the latest viral makeup trend of covering under eyes with multiple layers of translucent powder and letting it sit for 5 to 10 minutes before dusting it off.  This leaves the skin looking airbrushed and brightened.
  7. Beat your face: They say beauty is a pain but have no fear, this is not. This technique involves a sponge, most communally a beauty blender, and working the foundation into the skin by “beating the face” using a stippling motion taping it into the skin repeatedly leaving the complexion looking great from all angles.
  8. Contour: Kim K West and the Kardashian/Jenner Clan put this in the spotlight recently, but this technique started as far back as the silver screens. The woman on tv would have to work with only being seen in black and white on tv and would sculpt their faces by contouring.  I like to call it my “skinny blush” because done correctly it is a miracle diet that can give you the appearance of sliming features in seconds.  Amen!
  9. Strobing: This is the complete opposite of contouring.  Contouring uses a darker color to hollow features making them recess.  Strobing is similar to highlighting areas to make them pop forward.  Highlighting is used with contouring, as strobing stands alone without the contour.  Think heavy light to the cheekbones and halo area of the face.
  10. Holographic: A lot of recent hype about holographic products. Think rainbow, unicorn, fairy glow all in one to visualize this look.  Strobing 90’s highlights, shadows, lip glass to nails are all part of many collocations that have been popular with festival goers and beauty bloggers and picked up by some of the most popular lines.
  11. Tight line: To line the inner wet line of the lower and upper lashes.  This a gamechanger for many!  It can take the eyes to a whole new level of drama or to simply thickening the lash line. The trick is to use a soft waterproof liner and then get your client to look the opposite way of where you are lining to avoid poking them in the eye.
  12. Giving me life! This may be a term overused or your phrase of the month.  This is great, for it has a good meaning!  Just make sure you explain this if you are using it and your client looks confused or laughing awkwardly.  We are artists and some more extra than others but enthusiasm is nothing to downplay so have fun and let it.
  13. Clientele: It is easy to get wrapped up in the excitement of a makeup job but remember, you are running a business and most likely your own. If you don’t clientele you will most likely not have consistent gigs.  Keep in touch with your clients, build a database, stay connected through social media, ask for referrals or be talking about other ideas to have you back or book you on other shoots.  This is a huge key to success and has kept me some of my best clients for many of years leading to great opportunities.
  14. Ring Light: The holy beam of bliss lighting that selfiedreams are made of! This gem is a great piece to invest in.  Good lighting is one of the hardest things to come buy when doing makeup.  A ring light solves this problem for a lit application.
  15. Yasssssss!: Last but not least. The term we all hope to hear our client shout at the end of the completed look.  The pay off that your client is happy and feeling like her best self is what we do it all for.  The head is held higher and an extra confidence boost from feeling beautiful!

Angie Streeter  BEAUTY@astreeter.comastreeterBEAUTYwww.astreeter.com

Banner Image: Avedon Fashion