Fashion Editorial Soft Edges – captured by Toronto fashion photographer Dimitri Traganis for Flawless Magazine . Photographer Assistant: Adnan Saciragic , Styling courtesy of fashion stylist Felicia Ann Ryan. Hair styling and make-up by Makeup artist Jasmine Merinsky . Model Melizanne Bergeron
Creative director and Key Make-up Artist by Tri-Anh Nguyen, Represented by The Agency to Make-up Artists.
Captured by Vu Thi Thanh-Tinh, retouched by Vitaly Gerasimov.
Hair Style courtesy of Trang Doan.
Models Courtney Burling – Wink Models, Katrina Sly
Media Assistant Anh Nguyen and
Make-Up by Holly Kalsy.
Fashion Editorial Submission Dark Temptation – captured by Freiburg fashion photographer Sebastian Schmoellerhttps for Flawless Magazine . Designer/Styling courtesy of fashion stylist Carmen Raimann. Hair styling by Franka Baehr and make-up by Makeup artist Franka Baehr .Model: Laura Alisa (No Agency) .
Items You Need for Shoots Without a Fashion Stylist
The makings of a photoshoot utopia include diligent photographers and versatile models with stellar makeup teams, lighting experts, and poised stylists with racks of samples at their disposal. But who lives in a utopia? ESPECIALLY in fashion? Nobody I know!
As a stylist, one of the recurring questions I get from clients is how to remain fashionable in my absence. So in the case of a shoot devoid of my expertise, I’ve crafted a general list of items, from styling tools to staple clothing pieces that should help a shoot run as smoothly as possible (and all fit in a medium-sized backpack or suitcase, as an added bonus!). With or without a stylist, the key is always to equip yourself with just enough things that will maximize each items’ versatility. For the sake of our hypothetical shoot, we’ll assume the subject is a female model.
With a quick run to the dollar store or local multi-purpose store (like a Target or Wal-Mart!), one can substitute an actual styling kit quite well. For less than 50 bucks, you can pick up a case of assorted pins and clips, scissors, double-sided tape, a mini-steamer, and a lint roller.
Pins are excellent for helping maintain silhouettes that don’t quite fit on models the way you might hope, and clips can be considered to be heavy-duty versions of pins. You can get an assortment of these all for under $4. Scissors are always good as far as being able to restructure garments on the fly. For example, a men’s t-shirt can become more feminine by cutting out the neckline, or turned into a tank top by lopping off the sleeves. The side of a scissor blade can help when distressing denim, or creating other edgy looks. A decent multi-purpose pair of scissors costs about $10. Double-sided fashion tape works similarly to pins and clips but comes more in handy for clothing or accessories that come in contact with skin and must be held snug (you can’t pin a blazer flat against your client’s skin, because ouch!). Your budget for tape shouldn’t go over $6. Mini-steamers come in handy for eliminating wrinkles in an iron/ironing board’s absence and cost around $20. Mini Lint rollers cost around $5, and help keep your clothes lint free and clean.
With or without an actual stylist, there are several go-to clothing staples that can serve well during shoots for versatility purposes.
Solid basics are always good to have on hand. For example, black or white basic tees go a long way as far as setting a look that may involve busy prints, loud colors, fur, or leather. To create a more sporty look, one can lop off the sleeves or bottom half of the tee (with their makeshift set of scissors!) or create some edge by shredding different sections of it at will. A pair of solid blue or black jeans can be used and customized similarly to the basic tops. It takes minutes to make a daytime jean look a nighttime one by cutting slits in the knee area or distressing the bottoms. It all depends what mood you’re going for in your photos.
Accessories are the fastest way to change the entire vibe of an outfit. For example, with the addition of a basic choker, necklace, or chiffon scarf, a basic tee and jeans can change a model’s outfit from being an Old Navy, soccer-mom-esque one to an outfit suitable for a casual dinner date. A pair of leather, black, fingerless gloves have the ability to change a model in a suit from looking like a businesswoman to looking like a pop star, ready to make her entrance. A metallic belt can give a black dress a completely different silhouette and vibe, transforming a look from a conservative corporate one to a sultry party time one in seconds. Stores such as Mango, Primark, Forever 21, and River Island are excellent hubs to stock up on affordable and varied accessories without having a stylist’s knowledge of designers.
Lastly (but certainly not least), oversized outerwear is also good to have on hand. Large anoraks, sweatshirts, and sweaters can be paired with bottoms or worn alone depending on the vibe of the shoot. Or, think (again!) about a simple black dress. An oversized jean jacket can be worn normally or over the shoulders with a black dress and some heels for a chic vibe. Or, it can be wrapped around the model’s waist with some military boots for a more street vibe. A good rule of thumb when picking out a piece of outerwear pre-shoot is to make sure you can customize it at least 3 different ways to get completely different looks each time.
Well! The next time a civilian like yourself has a shoot to coordinate, remember, versatility is key. Bring clothing items that can each serve multipurpose uses, and also bring the tools to further their multipurpose capabilities. Much of a stylists’ success lies in the number of looks they can create on the fly, so keep this in mind when coordinating your shoot!
Banner Image :Talia White.
How To Approach Modeling Agencies
The number one Rule to remember is not only in just the modeling business but in any business, is to be on time is not to be late. Always arrive 30 mins early. It leaves not only a good impression, but it’s just professional. You only get one chance to make a first impression, and besides that, you just always want to be able to put your best foot forward.
Be the best version of yourself, and know that you’ll hear millions of No’s before you hear that one yes; and that’s okay. Within every experience is an outcome of growth. The more no’s you hear the closer you are to a yes, and never allow yourself to be easily discouraged. Every “ No “ you receive helps you to become a better version of yourself.
Your Portfolio is the first representation of you. Make sure it stands out. It is your visual resume. It represents you before anyone has the opportunity to actually meet you themselves. You would want to have looks that not only compliment your strengths, but your uniqueness, and it dares you to be different Don’t be scared to stand out. Only greats have the capability of doing such a thing.
To be in the modeling industry you have to develop what I would like to call “ thick skin “; that most aren’t prepared for. It doesn’t just come, sometimes it takes years and years of preparation. Not one successful person made it overnight without failing over and over again. Having doubts about themselves, fears of not being accepted, or even being their own worse critic. Through it all, it helps you to appreciate your successes much more when it comes.
Less is more. Humility looks good on any and everyone. Going to a “ go see, or casting, with tons of makeup on, like your getting ready for a club night, or with a dramatic look, I wouldn’t advise, unless you were instructed otherwise. Be natural, let your “ you “, show. Plain top. Crew neck or v- neck plunge ( whichever your preference may be, a Nice denim. Hair pulled back to complement your features. Stand straight, shoulders back, hold your head high maintain your confidence And make sure your walk is fiercest in the room, and feel your way!
A Runway model to me has to be one of the most difficult models to be. Remaining calm in front of a crowd, walking straight without tripping, when everyone is staring; and knowing how to walk in a shoe weather it fits or not. Let your arms hang at your sides and keep your hands relaxed. You also want to smile so you can seem like your approachable, and always remember to remain confident. Practice makes perfect. Practice walking around the house in a shoe.
Learn your angles, and what I mean by that is know which poses would best compliment you. Pose in the mirror, take selfies, and see what poses or facial expressions that best compliment your features as model. Turn your head slowly when it comes to taking selfies and make sure you include your shoulders.
“Wear the clothes don’t let your clothes wear you”, meaning bring personality to each and every look and own it. Every piece makes a statement and it tells it’s own story. Personality is key, and nervousness is good. Sometimes It helps, and always remember to Keep your Energy positive no matter what. Your energy speaks before you do.
Every experience is a learning experience, use your experiences for growth. It speaks volumes when you fail or succeed and are able to apply what you’ve learned to make yourself a better version of you. It wouldn’t matter if you were wearing a trash bag or a Balmain garment, Bring yourself to the fabric. Make it a piece of your skin.
Remember to Dare to be different, and don’t be afraid to embrace your uniqueness, and not to compare yourself to anyone but the person that you were the day before. In the modeling industry you can become so caught up in what everyone else is doing, or trying to keep up, forgetting your why, losing your uniqueness, forgetting to stand out. It’s so many people that’s the same. Just live in your dopeness and remember to be great !
Name : Toshiba Mckune
Instagram : @Syckfashion
Tumbler : @ Mrs_shiba
Twitter : @Mrs_shiba
ig : @Mrs_shiba
How to approach a modeling agency as a model to represent you
It’s time, you have been modeling for a while and know this is your calling. Nothing says “you” more than getting in front of the camera or walking down a runway and showing the world what you’ve got. The next step for you is to find an agency that can represent you and your passion.
A modeling agency is there to represent a model and help him/her find jobs. They are experts in the industry. Each agency is alike and different in many ways. The key is to find one who speaks to you the most. It is important to choose an agency that is there to help you and not just themselves.
Start by conducting research. Get to know the three “W’s” of the modeling agency. Who they are, what their goal is for the agency and those who work for it, and where they are located. Believe it or not, location is very important. An agency doesn’t want a model who has to travel very far, especially for a last-minutecasting—unless you are willing to move. Find an agency within two hours from you. The closer the better. It helps build trust because they know you will be there when they need you. Also, make sure to understand how professional the agency environment is and ask necessary questions regarding it.
Next, match the agency to your goals. Know what type of model you want to be and how often you want to work. It will help you narrow down your search. Reviewing the submission guidelines will prepare you accordingly.
Once the search is narrowed down you can now move forward with applying/attending open calls.
When it comes to applying, the agency wants to know basic information about you. For example- age, what you look like, your height, stats (for women, bust/waist/hips, for men, suit jacket, and waist size) and where you live/contact information. Include eye and hair color, dress and shoe sizes as well. Add any experience you have in modeling, but make sure to keep it short. Overwriting could bore them. You want to get to the point. If they want more information, they will ask.
Then, choose the best photos to submit. Make sure they are updated and everything is the same about you (hair color, weight, etc). Choose photos that meet the model agency’s style. For example, if they specialize in glamour, submit glamour-type photos. Never submit unprofessional photos. Agencies don’t want to see your favorite selfie. A website of the model agency or social media can help you see what they are about and what they like. You can also call the agency to ask questions. Remember, the photos you submit are marketing you.
Submission time- some agencies will have you just apply via email or mail and won’t accept walk-ins. This can be more challenging because they can’t physically see you and you can’t interact with them face-to-face. If you choose to submit to an agency this way there are some things to keep in mind. Include your basic information as stated before and your photos. Make sure to include a return address and phone number. Not many requests for email submissions, but if the one you are applying to does, keep your email simple and avoid a ton of links or attachments. Embed photos in the message and make sure the files aren’t too large or too small.
Most agencies do castings where you can go there and meet the agent in person. When you have an appointment, it is good to arrive on time. Nothing is more unprofessional than to be late. Also, arrive alone. There is limited space so it would be unnecessary bringing someone with you who isn’t there for the casting. Carry a pen and paper to take notes. It also helps to have a list of questions before you go in. Asking questions gives you a better understanding of the agency and shows them you care. It is good to follow-up after with the agent and to ask anything you may have forgotten.
When it comes to approaching a modeling agency as a model the most important thing to remember is to be you. Show them who you are and why you want them to represent you. Don’t forget why you chose the agency in the first place.
Submitted by Brianna Case
How To Build A Career As Fashion Stylist
Submitted by Gisela Viera @giselavierastyle
Your friends are always commenting on your fabulous wardrobe. You get stopped in the street by random people wanting to take your picture for their IG feed, and asking you where you got your shoes. You are obsessed with hunting down all of the little-hidden boutiques with the coolest selections of obscure designers and vintage finds. Friends text you pictures when they’re getting ready for a night out, seeking your style-savvy advice. And you’ve suddenly realized that maybe you can make some money with your talent! You might even be able to turn it into a career! But how to go about it? Where to begin?
As you start down the road of building your career as a Fashion Stylist, I’d like to share some insight from my time working as a stylist in Barcelona, Spain. I currently live in NYC, and my styling career has branched out into wardrobe consulting, professional dressing, and style writing. I’ve had the honor of being backstage, dressing for Victoria’s Secret, Chanel, Tom Ford, Valentino, Michael Kors, and Philipp Plein, proof that investing in your love of fashion can lead to a fun and fulfilling career.
At the beginning of your career, the most important thing is to begin building both your network and your portfolio, and the easiest way to do this is to test, test, test. Fashion photography is created as a team comprised of a photographer, stylist, makeup artist, hairstylist, and model. Often, the photographer and stylist work together to art direct the shoot, creating the inspiration and vision for the fashion story. They work together to choose the perfect backdrop for the looks, or to create a set that makes the looks pop. Every person on a fashion shoot is important to the success of the shoot. Being reliable is key; showing up organized, prepared, and ready to shoot. If you flake the day of the shoot, everyone will remember, and you will probably never work with these people again.
So, how do you build your looks? The images that you’re creating will tell a story with pictures. They have to have something in common to tie them all together. Elements you can use to create a cohesive fashion editorial story are color, texture, clothing category (denim, bathing suits, 1920s inspired, B-girl, etc.), a distinct hair/makeup look, or a memorable location. Keep the publication you’ll be submitting to in mind when you pull your looks. Each publication prefers certain brands, depending on the clients that are buying the magazine’s advertising space. If you can use brands that are advertising with the publication you’re submitting to, your submission will have a greater chance of being published.
So as a fledgling Fashion Stylist, how do you pull looks? Perhaps you are working with a photographer who has already established a relationship with a magazine, and who can provide a pull letter for you to present to showrooms. Showrooms represent designers and want to make sure that they loan out the collection to stylists who will get the clothing into magazines in a cool way that’s relevant to the brand. Building a strong relationship with a showroom includes treating the borrowed clothing respectfully, returning all borrowed items damage-free and in a timely manner, and sharing published images with them. By showing the showroom that you’re a talented and creative person who’s also responsible and reliable, they’ll be happy to work with you again the next time you reach out with an editorial project.
You’ve created your looks for your first editorial shoot, but are still missing some items…shoes to go with the fierce red leather asymmetrical skirt? A statement necklace to pair with the plunging neckline of the slinky metallic maxi dress? Be brave and reach out to shoe and jewelry designers directly to see if they’d like to collaborate. A “no” today may turn into a “yes” down the road. At least now you’ve made a new connection, and you’re on their radar. Also, keep in mind that many stores offer a flexible buy and return policy. If you choose to complete your looks in this manner, it’s super important to protect the merchandise so that you’ll be able to return it and get your money back. Stylist tricks include taping the bottom of shoes with masking tape to avoid dirt on the soles (don’t let models walk in the shoes either), and using a make-up hood when dressing the model to keep all clothing stain free.
An editorial shoot is a fashion fantasy captured in photographs. Many times, the clothing that you’re working with doesn’t fit the model properly. This is when stylist’s get to work their magic with their prop kit, using pins, flash tape, and clips to tailor the style on the model’s body and make the look picture perfect. Don’t forget to pack your steamer, so your looks will be fresh and wrinkle-free.
Fashion editorials are a fantastic way to flex your creative muscle, build your portfolio, and expand your network. There are also some downsides that you need to know about. Fashion editorials are time and energy intensive; a successful shoot takes many hours of preparation, shooting, and return time. It’s also rare for a fashion editorial to generate any income. The purpose of fashion editorials is to create a strong portfolio to show to clients who are willing to pay for your styling talents. Paying clients include E-Commerce styling, advertising campaigns, lookbooks, images for model’s books, individual client styling, portraiture, and headshots. Also keep in mind that photographers, make-up artists, and hairstylists in your network will get booked for jobs. If you make a good impression, they’ll be happy to recommend you when the client asks for a stylist referral.
Does all of this sound overwhelming? Take a deep breath and take it one step at a time, one look at a time, one editorial at a time. And if this seems like too much to take on solo, finding a seasoned stylist to assist is a fantastic way to gain knowledge and experience. Being open and willing to be mentored by someone with more experience and connections than you is a fantastic way to open the door to your own Fashion Styling career. And down the road, when you’re super busy with your own paying projects and clients, you’ll be happy to say yes to your own assistant to share your Fashion Stylist skills with.
Banner Image Credit solve sundsbo
10 Risks Every Designer Needs to Take to be Successful
By Beth Diamond (@bethisqueen)
It takes true grit to succeed in an industry as cut throat as Fashion. Success does not happen overnight and it certainly won’t all be glitter and gold, but with risk comes reward. For those willing to take a chance, taking necessary risks might be the key to success. What risk should you consider? Here are 10 risks every designer needs to take:
BE GOOD. This might sound obvious, but when the competition is fierce, the fierce get competitive. Being good doesn’t mean your designs are pretty, it means you’ve done your research, you have the education or experience necessary to start in a competitive business and you’ve prepared yourself for an upward climb. You may have planned to go at it on your own but one of the best ways to test your knowledge and skill is with an internship or apprenticeship. Learn all you can and absorb as much knowledge from those with more experience.
DRIVE. What separates the wildly successful from everyone else? Drive! Those at the top never gave up. You will face difficulties that may make you want to throw in the towel, but your dream will never be realized if you do. You will have to work long hours, make sacrifices and stay incredibly focused. Sometimes this means saying no to plans and fun gatherings with friends and family. Stay focused on your goal, those who love and support you will understand.
BE UNIQUE. Following trends is easy; setting them takes a brave soul willing to step outside comfort zones. If you want to stand out from the hoards of other brands start thinking outside the box. Following a fickle trend might seem like a good idea to garner capital, but doing the same thing as everyone else means you fade into the background. If you want people to take notice and keep coming back for more, do something different. Use your artistic and creative skills to offer the world something new.
INVEST. Don’t have a lot of money? Most people don’t when starting a new business. That’s why investors exist. It’s a scary thought to give up some control of a dream you’ve worked so hard to build, but the resources investors can provide can be pivotal to building an empire. PR maven, Adrienne Mazzone of TransMedia Group says, “Avoid a long-term partnership, and make the investor a buy out should you start to make money, so there are no permanent attachments.”
MARKETING/PR. Unless you’re already famous or have millions of Instagram followers you probably won’t know how to get your amazing designs out there for the world to see. Hiring a Marketing/PR firm might sound expensive but it’s a worthwhile investment. You design, let someone else worry about getting your product out there.
COLLABORATION. Find other creative souls and ask to collaborate. It can be anyone. Find a jewelry or accessories designer and set up a photo-shoot. Submit those photos to magazines or plaster them all over social media. Have a favorite band? Design something amazing for them to wear on stage. Offer your designs to local charity events and put on a stunning fashion show. Getting your name out into the community creates great exposure as well as establishes a potential client base.
INSPIRATION. Be vulnerable. Inspiration is everywhere; one must only open their eyes. Using your own life experiences as inspirations behind your product might be a scary thought, but being vulnerable and sharing your story can make people feel like they have something to relate to. When others relate, they are paying attention. Showing the world who you truly are and putting meaning behind every piece will make what you have to offer truly one of a kind.
REALISM. Understand what you’re doing and be absolutely realistic about it. Never give up your dreams and goals but always be aware of the reality of your situation. Fashion is a competitive business and you are unlikely to become the next Marc Jacobs or Calvin Klein. Even if you never reach superstar status you can still be crazy successful. Also, understand that for a while anyway, you will need to cope with the idea of giving up a steady paycheck. Quitting your job and focusing on your dream of designing is a huge deal, but one that must happen if you ever want to see that dream flourish.
WHERE TO SELL. Opening up your own boutique at the very beginning of your career might be unrealistic. There are plenty of other options available to those not able to have their own brick and mortar. Consider hiring an expert to create an app or website, most people shop online anyway. There are also many e-commerce stores where selling is made easy. Etsy and eBay are two obvious choices but websites like notjustalabel.com and ustrendy.com exist to help emerging designers establish themselves.
BE PRESENT. Blogs, Social media, LinkedIn, and charity events are all important tools to stay active in the community and will ultimately help grow your business. Actively engaging online will help draw people into your creative world and make them feel more connected to what you are building. Keeping people updated on exciting happening like new products and launch dates will keep them wanting more.