Glossary of the most common fashion Makeup techniques.

Glossary of the most common fashion Makeup techniques.

Since the days of Black and White films Makeup Artists have developed tricks and techniques to enhance the beauty of the face they are working on. These techniques have filtered in to everyday life, so I have complied a glossary of the most use fashion makeup techniques.

1 STIPPLING. Is a method used when applying foundation with a duo fibre foundation brush. The foundation is applied by dabbing the ends of the brush onto the face leaving little dots of foundation on the skin, which can be then be blended once the brush is empty of foundation.

2 SETTING. This refers to how we set our makeup looks to help it last all day.There are 2 methods I like to use, the first method is to apply a light powder over your primer before applying the foundation and then powder the foundation again. The second method is to use a setting spray combined with a moisturiser at regular intervals. So after applying the foundation, then after doing your eyes, and finally when you have finished your makeup, This hydrates the skin allowing the foundation to set into the skin giving a longer wear time.

3 BLENDING. is when you blend shades of dark and light together to appear as one giving a natural look as when contouring. Normally with a beauty blender you can also use a foundation brush to blend shades as well.

4 HIGHLIGHTING. When a makeup artist uses a lighter colour foundation, concealer, or even a powder to bring out a certain part of the Face, e.g. under the eyes and on the cheekbones. Lighter shades will lift the area of the face/body you are working on.

5 SHADING. Is the use of a darker product again as with highlighting, using either a foundation, concealer or powder to deepen/slim certain parts of the body, such as the cheekbones or collar bones. Darker colours will give depth producing a slimmer appearance, so it is perfect for strengthening a jawline and hiding a double chin.

6 CONTOURING. Also known as Chocolate Barring, is the technique combining both highlighting and shading. When used correctly it can change the appearance of a person’s face.

7 STROBING. This is the placement of a shimmer highlight to replicate where the sun would hit the face, e.g. just above the eyebrow and along the nose.

8 BAKING/SANDBAGGING. This is the use of translucent powder under the eyes, cheekbones and chin, left for ten minutes, and then pressed into the skin to set it into the foundation to give brightness to these areas. Originating with Drag Queens,but is now popular with Instagram makeup.

9 TIGHTLINE. This is one of my favourites. The use of eyeshadow along the waterline of the eye and blending through the lashes. This gives length to the eyelashes and a natural definition to the eye, thus enhancing the eye.

10 LAYERING OF EYELINER. This is when we layer different liners, starting with tightline, then the use of a brown eyeliner and smudged out, then a black khol and blended again, and finally, a liquid liner to finish.

11 CUT CREASE. This is another technique from the world of Drag. This is where we emphasize the crease of the eye by cutting across it with a contrasting colour.

12 OVERLINE. Basically this is as the name states, lining your lips just outside of the lip line itself with a slightly darker lip liner than your natural lip colour. Then you can apply your lipstick to give a fuller shape to your lips. This technique looks better when using matt lipstick as a gloss will show off the edge of your natural lip line.

13 ROOT STAMPING. This is where you cut off the brush from your mascara wand and use the stump to press the mascara into the root of your upper eyelash, dragging the mascara through the lash. You could also do this with a gel eyeliner. I like to apply one coat of mascara with a brush before I root stamp.

14 EYELID TAPING.A popular technique with Asian ladies as it enhances their eyes. You take a sliver of double-sided surgical tape, placing it on the eyelid to create a stronger fold in the crease. This gives your eye a much bigger and wider look. Eyelid taping is also a brilliant technique to use on hooded eyes to lift the eye to appear bigger and wider.

15 MULTI MASKING. This is when we use multiple parts of a face mask, e.g. moisture on the Tsection and collagen on the chin, cheeks and neck
Written by Kerrie Jane Bailey Freelance Hair and Makeup Artist.
Insta @kerriejanebaileymakeup


Banner Image Photographed by Benjamin Vnuk

“How to Find Models for Your Photo Shoot”

How to Find Models for Your Photo Shoot


You have a vision for your next photo shoot. Now is the time to find the perfect model to execute that vision. Casting models can be exciting- you get to meet new models and see what they can offer. Each model can lead to a different look and unique experience. What makes it even better is when you find a great model who enhances your vision creating something amazing. And, each shoot is a venue for exploration, learning and improving. So, keep in mind it won’t always be exactly what you envisioned, but maybe even better.

Before casting, know what you are looking for in a model. This will help narrow down your search. A model should have the right looks for the photoshoot. As a photographer, look for somebody who projects well on camera. This is your vision so make the best of it.

Search for a confident model. It is easier to work with a model who is comfortable with herself/himself and not afraid to work with different photographers. You’ll notice this in the way a model carries themselves. The way someone walks, talks and projects themselves can tell a lot about confidence. Your model should also have an idea of how to actually model. For example, what poses, facial expressions and projections to use. Talking to your potential model(s) can help before making a decision.

Now that you have more of an idea of what you want, it is time to find the ideal model for your shoot. There are plenty of ways to go about this. You can speak to other models you have worked with or photographers to get their recommendations on someone specific, look on social media or websites like Model Mahem, Kavyar . Model Mayhem and Kavyar have model’s portfolios and contact information right there so you can get an idea if they might be what you invasion for the photoshoot. You can even go through an agency if you wanted to. It’s all about what you want and you are willing to do to find the ideal model.

When looking at a model’s portfolio make sure the photos are up-to-date. If it is, you know they are continuing their work and the photos reflect them accurately. Keep an eye out for variety. A model who knows what he/she is doing will have different looks in their facial expressions, outfits, poses, etc. Also, look to see if they have worked with other photographers. That is how you can tell they have experience. It says a lot when there are multiple photographers they have worked with. Typically, that means they are easy to work with and know what they are doing.  It is also a good sign that they take what they do seriously. Another good sign is when a model is agency-represented. This means the model considers their modeling to be a profession. They are more likely to be more reliable and committed. There is nothing worse than a model bailing on a photoshoot.


Keep an eye out for a theme in the model’s portfolio. Maybe some of the photos or “theme” resonate with your vision. If you are doing a high fashion shoot and they have a lot of high fashion photos they might be a fit. You also won’t want a fitness model if you are doing an editorial type shoot. Maybe the model is too tall or thin for what you are looking for. Don’t be afraid to move on. This is your vision and you are the one casting the model. If you can cast a model who is inspired by the theme you are shooting, the results will be more of what you want. It is always easier to do what you enjoy when those involved are passionate and professional.


Finally, after choosing your model, it is time to reach out. Provide them with as many details as possible about the photoshoot. Let them know the theme, possible dates, other people who might be working with you both and any other crucial information. Make sure to discuss compensation. Sometimes the model expects to get paid, respect that. They are making a living just like you. Or, they may be open to doing a trade where you take photos for your portfolio and they get the photos to use for theirs. This demonstrates to the model you are prepared and serious. The model can then let you know their thoughts and also check their availability.


Share ideas with your potential model. It not only can be enjoyable, but you may come up with something awesome. Make the best out of your vision.


Submitted by

Brianna Case
Instagram: @mariebriianna


10 Great Makeup Artists to Follow on Instagram

10 Great Makeup Artists to Follow on Instagram

Ever discovered a make-up artist on social media and suddenly your life wasn’t the same anymore?
Multiply that by the 10 great make-up artists! Check their amazing profiles to find out about new trends, products and most of all to have your mind blown:

1. Pat McGrath – @patmcgrathreal
is considered one of make-up Gods with a whooping 1.9 Mil followers will spoil you with posts about the make-up she does for the likes of Nikki Minaj, Naomi Campbell, Selena Gomez among a myriad of other stars.
Safe to say she is an institution in the fashion industry.
You will not get bored, in fact you might just fall in love with her backstage photos and make-up products from her own line.

2. ROSHAR @Rosharofficial
125 k followers
One of the legendary and most influential make-up artists on the planet, Roshar coined the term unconventional make-up. His style is easily recognizable: flawless skin, strong or pastel colours and mindblowing face/hair accessories – all aimed at converting a beautiful model into an art statement. He gives inside info about his worldwide travels and all the make-up looks he designs. It’s safe to call him an iconic make-up artist.

3. Violette @Violette_fr
220 k followers
Violette is Global Beauty Director for Este Lauder and has a very popular Youtube channel. Native Parisian make-up artist, Violette has that ”je ne sais quoi” that is instantly appealing . Living in New York hasn’t cast a shadow on the chic french vibes as you will discover in her posts. If you are fascinated by natural beauty with a touch of glam, a bit of romance and seduction Violette is your best choice.

4. Isamaya Ffrench @isamayaffrench
140 k followers
Or as she calls herself Beauty Exec – she is way beyond just a make-up artist and expands her area of expertise by directing her work. Among her lucky clients we can list Bjork, Rossy de Palma, Marylin Manson, Rihanna, Stella McCartney just to name a few. She does know how to engage an audience an to create one thrilling feed that will feed your addiction to make-up.

Golden era oldie. Portrait of me shot by @joshwilkz 2015

A post shared by Isamaya Ffrench (@isamayaffrench) on

5. Ryan Burke @ryburk
149 k followers
He is one of the most whimsical and visually appealing make-up artist – of course his talent did get noticed since he is part of Pat Mcgrath’s team. His IG offers a unique perspective on transformative make-up, also incorporating drag techniques but not limited to that. He explores all kinds of looks and scrolling down his feed turns out to be a thrilling adventure for beauty lovers all around the world.

A post shared by Ryan Burke (@ryburk) on

6. Lisa Eldridge @lisaeldrige
899 k followers
Make -up artist is an avid lover of cats and all feminine and refined things, Lisa does not disappoint. Upon entering her magical world you will get pampered with ‘how to’ vids, backstage beauty photos and glamorous makeovers. She is the global creative director of Lancome, author, educator and a living legend in make-up. That being said, I will now leave you alone so you can enjoy her fab posts.

7. Nikki_makeup
333 k followers (and counting)
She is first and foremost indeed a skin queen. International make-up artist and Becca Cosmetics Ambassador is your go-to make-up guru when it comes to flawless make-up. She is super friendly, gorgeous and fascinating. She does share her secrets and has fun doing it. Be ready to change your hair routine while we’re at it. She only recommends the best stuff on the market. Her feed is also rich in hot tutorials, ooh wee!

8. Denis Kartashev @deniskartashev
122 k followers
Eclectic style, glimpses into one of the top russian make-up artists who travels worldwide for make-up masterclasses and has his own academy in Moskow. Expect to find stunning photos on his IG account – he may just as well be one of the best russian make-up artists out there. His untamed spirit shines through and you will be left gasping and obsessively double-tapping each photo on his feed.

9. Toni Malt @tonimaltmakeup
24.9 k followers
Ever found yourself staring at Vogue, Harper’s Bazaar or Marie Clarie covers wondering how make-up can get that amazing? Chances are you are already familiar with Toni’s work then.
With over a decade experience in in the fashion industry she can list Chanel, Ferrari, Gucci among her clients. She is not only a highly regarded and awarded make-up artist but also the author of the book Transform 1 Model – 60 looks which is of course, a best-seller.
This is her way of sharing her knowledge with the younger generation of make-up artists and inspiring them to exceed their creative limits by emerging themselves in the creative process.

10. Alex Box @thealexbox
176 k followers
She is one of the original/iconic/legendary visual artists conveing her passion for colour, shape and texture into a meaningful and highly regarded make-up artist career.
A mentor, author, speaker, guide and ultimately a vissionaire she will only go with her artistic drive and her intuition.
Currently the beauty editor of Berlin’s King Kong magazine, acclaimed fashion & art magazine she is the artist to blend make-up, fashion and high-tech to create contemporary works of art. Her feed exudes individuality and power of expression and will leave you daydreaming.All this being said, what are you waiting for? Go check them ALL out and ENJOY getting inspired!

11. Nam Vo Glow @namvo
120 k followers
New York based make-up artist is apart from Instagram star a celebrity global artist for Shiseido, contributing Creative Director for ELLE Vietnam, and Creative Consultant for Birchbox. She’s generous with her followers she calls ‘#dewydumplings and always shares tips and tricks and favourite products like Laura Mercier Face Illuminator Powder in Indiscretion and Glossier bestsellers.Do check out her page if you ar looking for glam and natural looks that just beam with light.

Mellow yellow 🌈🥟🌈 #namvoglow #dewydumplings

A post shared by Nam Vo ✨GLOW💫 (@namvo) on

12. Einat Dan @einatdanofficial
Einat is well known for her ecclectic make-up looks that burst with creativity. She knows no limits when it comes to creating magic and her work will take you in so many different areas of beauty – from the dark side, glam looks to soft, delicate make-up fit for fairies. She is also a very talented body painter and has worked with brands like Vivienne Westwood, Tommy Hilfiger and Fendi. Moreover, you can also learn a lot from her businesswise – she has her own brush line and face accessories and travels teaching master-classes to professional make-up artists worldwide.


Banner Image credit

The Swarm – Makeup By Elias Hove – Copy

Submitted by  Make-up artist
viorela calota

5 Things Everyone Gets Wrong before approaching a makeup artist agency

You’re a flourishing, working, makeup artist, climbing the proverbial artistic ladder and you are now closer than ever to the recognition, stability, and success of your dreams. You’ve invested in your craft and sacrificed whole heartily of your time. You have an increasing clientele, a budding portfolio, a growing online presence and promising opportunities that you, yourself are finding hard to believe.

The outside world has no idea what you endured to get here, and finally, the legwork you so relentlessly put in is paying off. The innumerable hours of education, masterclasses, and technique studies; TFP shoots with great models and photographers and also those questionable shoots with not so great models and photographers; a host of unpaid gigs, student films for set experience and feature films that gifted only IMDb credit and crafty. You’ve assisted famed artist who barely acknowledged you, to unimaginable, once in a lifetime moments that finally allotted you your chance to shine. With great patience and fortitude, you didn’t give up and now the tide is shifted. You’ve found your stride in this vastly thriving industry, where you are now a key player within it.

Now,  armed with not just talent, and hard pressed experience, how do you elevate yourself to that next level? How do you possibly achieve this without compromising the integrity of your artistry, all while organizing the business logistics of each new opportunity, and maintaining a semblance of sanity? Is it time to seek out an agency, and are you even ready?


Here are 5 things everyone gets wrong before approaching a makeup artist agency.

5: Are you a sound investment?

(Probably the most important item upon this list and the hardest for creatives to wrap their heads around.)

As an artist, we can often lose sight of the business aspect of our profession and it is truly the most vital. Just as we must hone our skills with brushes we must do so as well, with the virtues and characteristics that make us viable business investments.

Before approaching an agency, thoroughly and objectively look at yourself as a business venture. And ask, would you invest in yourself? Are you consistently early and on time or are you someone who is virtually late to every gig? Are you reliable and professional or are you disorganized, and unfocused? Do you take initiative or are you stagnant? Are you continuously educating yourself and regularly familiarizing yourself with today’s trends or are you simply complacent? Are you regularly putting out quality content and producing work at a profitable level and have you been doing so for a length of time worthy of investment?

Agencies, just as much as they are seeking your grasp of creativity, are equally looking for your productive longevity as an artist that they can place their name behind. As eagerly as you want to grow and evolve as an artist, they are pursuing artist for the long haul, who they see, for their potential for career evolution. Despite how talented you may be, if you do not possess the qualities that speak to a complete understanding of self-sufficiency, reliability, and professionalism, you will not be considered a sound business investment ready to embark on such an evolution.

4: Are you rightfully utilizing Social Media?

We are in the age of social media and to deny it, is antiquated thinking, and it will further limit your potential for growth. If you are an artist that has not embraced this and or refuses to utilize the countless benefits of social media, you need to accept this unfathomable resource in your life and business today!

Rest assured, that the agencies you seek to elicit, certainly sought out to see if you are engaging on social media platforms. They’ve searched your online presence, they’ve looked not so much at your follower count, but your engagement with the followers you have. They’ve browsed your content, your page aesthetic, your frequency of posting, the quality of your posts and the tone and voice of your captions. They are looking at your online presence as a whole, not just as an artist, but as a marketable brand.

Take the opportunity before approaching agencies to thoroughly determine if your social media presence adequately portrays who you are as an artist. Filter posts that do not represent you and place your best work forward. Showcase the work that best shows not only your skills and talents but work that speaks specifically to your artistry in particular.

3:  Have you researched the right agencies?

There are many agencies today that offer incredible guidance for an artist to grow in their careers. Choosing the right ones to apply to can seem to be a  most daunting task. But the answer is quite simple. It is imperative not to rush, to take your time and do your research! Seek reputable agencies that not only align with your vision as an artist but who can also present you with their path to your career as well. If you are an artist that primarily seeks to work on television and film, an agency known widely for booking artist on large editorial projects might not be the fit for you or your vision.

Explore which clients and companies the agency has worked with in the past, if they hold adequate standings in the Better Business Bureau and if they are acknowledged in the industry for positive business relationships and practices. You want to be sure that they cannot only offer you essential work but that it is the kind of work that will further your career.

Lastly, who better to share knowledge of agencies than the artist to which they employ. Locate artists that are represented by the agency. (Most agencies supply their catalog of artists publicly online.) Respectfully inquire of their satisfaction in choosing that prospective agency. Artists often offer greater insight and perspective that are solely relatable to other artists.

2:  Do you have a diverse and eclectic body of work?

As an artist in today’s climate, you must be versatile and knowledgeable of all manner of makeup techniques and styles. Agencies are not only looking to see you have mastered these skills but that your work reflects a range and diversity altogether different in presentation yet cohesive to you as an artist. Before applying to agencies make sure you work offers a variety of styles, and not just the style you are most comfortable. Agencies are looking to see that you can demonstrate an understanding of these styles upon a variation of faces, skin tones, and genders.


1. First impressions count.

The biggest mistake makeup artists make in approaching agencies is not realizing the value in a first impression. How and when you choose to present yourself is often times a larger determining factor than most are aware.

Be it a scheduled interview or an artist submission online, making sure you are present and attentive or have followed the agencies specific guidelines for application are all key components to consider before approaching an agency.

Remember, timing is everything. Before approaching any agency be certain you’re presenting your highest quality of work and that you possess the quality of work that defines the artist you want them to see. If you do not have this, be patient, continue working at those genres of makeup that will boost your marketability. Wait to submit your work until you have the content that will propel you to the top of the list. It may be simply too early in your career to consider an agency. Do not squander your first impression or shortcut your chances for success because you were too eager.


Agencies want makeup artists that are not just superior creative talents but artists that are resiliently willing to navigate the business aspect of this industry. Agencies seek to build partnerships with professionals who can best fortify their goals. It’s your job as an artist before approaching an agency, that you’re certain you’re an artist of such caliber.

Submitted By,

Shaneka Murray

IG: SunShani_Mua

S/M Makeup Artistry

Professional Makeup Artist

Licensed Esthetician


Banner Image credit Loni Baur MakeUp

How to Market Your Photography Business on a Shoestring Budget

Marketing Your Photography on a Shoestring Budget


Setting aside a budget for marketing is a wise investment that will not return void; however, many photographers with budding careers don’t have the capital on hand to pour into that area of their business. Fashion photography, in particular, is a bit tricky, since it’s not a service widely needed by the general population the way lifestyle photography is. Connecting with our audience and finding potential clients takes a little more strategy and effort, but can be done effectively with little-to-no budget.




In a day and age where everything is online, face-to-face marketing may seem obsolete, but that couldn’t be farther from the truth. In fact, if you think about it, we are so used to scrolling through post after post of well-taken photos, well-thought-out ads, and other targeted content, that we’ve nearly become numb to it. We look and keep scrolling. Not to say that online marketing is useless, but there are more options out there than just paying for sponsored ads or boosted posts. It’s never been more important to get yourself—and your work—tangibly in front of your audience, which in turn will ultimately lead to increased online recognition. Here are some simple, yet effective, ways to do that.


  • Find your local fashion-related events. In Arkansas, we have North West Arkansas Fashion Week. Photographers from across the state volunteer to photograph various aspects of the event; behind the scenes, catwalks, and styled shoots with designers. Once you get your feet wet locally, step it up the next year and apply to photograph at fashion weeks in larger cities. Think of all the real life, face-to-face connections you are making with designers, models, stylists, venues, event planners, boutiques, and agencies. These aren’t just new follows on social media, these people who are seeing you work your photography magic right before their eyes. They are seeing their work represented in your photos and will share it on all their platforms. Not only do you get the connections and experience, it’s a great form of cross-promotion, as every person involved (designer, model, hair, makeup, stylist, florist, etc.) will be sharing the final product. In addition, you’ll likely come to mind when that model you met needs updated digitals or that designer you’re now friends with needs a new lookbook.


Other events that may provide strong connections are charity fashion shows, boutique grand openings, bridal expos, hair/makeup shows, and other fashion-related conventions. Volunteer your services at these events, but make sure to bring plenty of business cards. I know that working for free doesn’t seem beneficial, but if you’re in the right place you just might meet a boutique owner who has been looking for someone to photograph their new inventory, or hair stylist needing to hire someone to create content for their site. Not to mention, you get plenty of new fashion-related content for your own social media platforms and portfolio.


***BONUS TIP: Don’t pinch pennies on your business cards! They are still extremely relevant, and the quality you choose will reflect upon your business. gives you the option to choose multiple different images for the back of your cards, so you have a variety of options to help you impress the specific client you are targeting.


  • Get your work published. Websites like have made it extremely easy to find magazines who are looking for photography submissions, even giving you details as to what they’re looking for and specific submission guidelines. Through this site, I have been published in two print fashion magazines, and have now had a magazine reach out asking me to shoot an editorial specifically for them.


  • Beneficial collaborations are key. Most fashion photographers have done TFP shoots until they are blue in the face. This is a great way to build a professional-looking portfolio, but if you want to get your work SEEN, you have to be smart about who you collaborate with. Focus on models, brands, boutiques, websites, bloggers, influencers, and other creatives who have a large reach with an audience significant to you. For example, I frequently work with an alternative model known as The Black Metal Barbie whose social media reach is nearly 100k. Multiple brands send her clothing and accessories to model, which I photograph her wearing. Not only does The Black Metal Barbie share the images, the brands share them as well. Am I getting paid? No. However, this collaboration results not only in followers, but my work is being recognized by brands and featured on their social media and websites. It looks good on your resume and gets your name circulating.


  • Get your work OUT THERE, in the real world. It’s very important in today’s world to have an online presence, but that’s no reason to believe that displaying your work somewhere in-person is an obsolete option. Here are some ideas on how to do that:


  • Coffee Shop Galleries. I can think of several coffee shops in my state that display paintings, photography, and other forms of artwork. Some of these shops will have an online forum where you can request to display your work and provide a link to your portfolio. If they don’t, bring a physical copy of your portfolio to the shop and speak with the manager about setting up a display for a certain time frame.Sometimes selling prints is an option, but that will vary shop-to-shop.


  • Art Galleries. Do your research and find which galleries accept fashion photography and if they prefer in-person submissions or online. Like the coffee shops, the option to sell prints may be available.


  • Salons, boutiques, and other fashion-related businesses. Meet with owners of high-end fashion-related businesses about setting up a trade. You will shoot an editorial shoot featuring their hair/makeup skills, clothing brand, etc, and in exchange, they will agree to hang large prints of the images (with your name displayed) in their place of business. It’s a great way to get your name out there as a commercial fashion photographer and provide an example to show other businesses when you are pitching your services. Though I have greatly stressed the importance of showing your work in-person, there are simple things you can do to keep your online presence in the forefront of your audience’s minds.


  • Keep your Instagram feed consistent, and post regularly.
  • Use Instagram stories to show a mix of behind the scenes, sneak peeks, and your everyday life. Keep it interesting! Engage your followers with questions and polls.
  • Create a Facebook GROUP for your photography. Members of your group will be more likely to see posts than those who follow your page.
  • Create short videos that you can share on YouTube, Facebook, and Instagram, featuring informative content; styling tips, lighting tricks, editing tutorials, etc.
  • Don’t forget Pinterest! Where do most creatives go for inspiration? Pinterest! And guess what—many magazines also use Pinterest to create mood boards for upcoming issues, so having your work Pinned there with specific keywords is a great way to get it seen.
  • Constantly direct all social media to your website. Make sure your site is frequently updated and has content for both fans of your work, as well as potential clients.

Regardless of whether it’s online or in-person, marketing is about making a CONNECTION. Be on the constant lookout for opportunities to make new connections and to show those in the fashion industry what you can do!

Submitted by

Sydney Rose Halcumb


Instagram: @rosegoldportraits


Banner Image Credit Photographer: Alex Evans

Items You Need for Shoots Without a Fashion Stylist

Items You Need for Shoots Without a Fashion Stylist


By #Kafleek

IG: Mufashdia


The makings of a photoshoot utopia include diligent photographers and versatile models with stellar makeup teams, lighting experts, and poised stylists with racks of samples at their disposal.  But who lives in a utopia? ESPECIALLY in fashion? Nobody I know!


As a stylist, one of the recurring questions I get from clients is how to remain fashionable in my absence. So in the case of a shoot devoid of my expertise, I’ve crafted a general list of items, from styling tools to staple clothing pieces that should help a shoot run as smoothly as possible (and all fit in a medium-sized backpack or suitcase, as an added bonus!). With or without a stylist, the key is always to equip yourself with just enough things that will maximize each items’ versatility. For the sake of our hypothetical shoot, we’ll assume the subject is a female model.


With a quick run to the dollar store or local multi-purpose store (like a Target or Wal-Mart!), one can substitute an actual styling kit quite well. For less than 50 bucks, you can pick up a case of assorted pins and clips, scissors, double-sided tape, a mini-steamer, and a lint roller.


Pins are excellent for helping maintain silhouettes that don’t quite fit on models the way you might hope, and clips can be considered to be heavy-duty versions of pins. You can get an assortment of these all for under $4. Scissors are always good as far as being able to restructure garments on the fly. For example, a men’s t-shirt can become more feminine by cutting out the neckline, or turned into a tank top by lopping off the sleeves. The side of a scissor blade can help when distressing denim, or creating other edgy looks. A decent multi-purpose pair of scissors costs about $10. Double-sided fashion tape works similarly to pins and clips but comes more in handy for clothing or accessories that come in contact with skin and must be held snug (you can’t pin a blazer flat against your client’s skin, because ouch!). Your budget for tape shouldn’t go over $6. Mini-steamers come in handy for eliminating wrinkles in an iron/ironing board’s absence and cost around $20.  Mini Lint rollers cost around $5, and help keep your clothes lint free and clean.


With or without an actual stylist, there are several go-to clothing staples that can serve well during shoots for versatility purposes.


Solid basics are always good to have on hand. For example, black or white basic tees go a long way as far as setting a look that may involve busy prints, loud colors, fur, or leather. To create a more sporty look, one can lop off the sleeves or bottom half of the tee (with their makeshift set of scissors!) or create some edge by shredding different sections of it at will.  A pair of solid blue or black jeans can be used and customized similarly to the basic tops. It takes minutes to make a daytime jean look a nighttime one by cutting slits in the knee area or distressing the bottoms. It all depends what mood you’re going for in your photos.



Accessories are the fastest way to change the entire vibe of an outfit.  For example, with the addition of a basic choker, necklace, or chiffon scarf, a basic tee and jeans can change a model’s outfit from being an Old Navy, soccer-mom-esque one to an outfit suitable for a casual dinner date. A pair of leather, black, fingerless gloves have the ability to change a model in a suit from looking like a businesswoman to looking like a pop star, ready to make her entrance. A metallic belt can give a black dress a completely different silhouette and vibe, transforming a look from a conservative corporate one to a sultry party time one in seconds. Stores such as Mango, Primark, Forever 21, and River Island are excellent hubs to stock up on affordable and varied accessories without having a stylist’s knowledge of designers.


Lastly (but certainly not least), oversized outerwear is also good to have on hand. Large anoraks, sweatshirts, and sweaters can be paired with bottoms or worn alone depending on the vibe of the shoot. Or, think (again!) about a simple black dress. An oversized jean jacket can be worn normally or over the shoulders with a black dress and some heels for a chic vibe. Or, it can be wrapped around the model’s waist with some military boots for a more street vibe. A good rule of thumb when picking out a piece of outerwear pre-shoot is to make sure you can customize it at least 3 different ways to get completely different looks each time.


Well! The next time a civilian like yourself has a shoot to coordinate, remember, versatility is key. Bring clothing items that can each serve multipurpose uses, and also bring the tools to further their multipurpose capabilities. Much of a stylists’ success lies in the number of looks they can create on the fly, so keep this in mind when coordinating your shoot!

Banner Image :Talia White.




How To Approach Modeling Agencies

How To Approach Modeling Agencies

The number one Rule to remember is not only in just the modeling business but in any business, is to be on time is not to be late. Always arrive 30 mins early. It leaves not only a good impression, but it’s just professional. You only get one chance to make a first impression, and besides that, you just always want to be able to put your best foot forward.


Be the best version of yourself, and know that you’ll hear millions of No’s before you hear that one yes; and that’s okay. Within every experience is an outcome of growth. The more no’s you hear the closer you are to a yes, and never allow yourself to be easily discouraged. Every “ No “ you receive helps you to become a better version of yourself.

Your Portfolio is the first representation of you. Make sure it stands out. It is your visual resume. It represents you before anyone has the opportunity to actually meet you themselves. You would want to have looks that not only compliment your strengths, but your uniqueness, and it dares you to be different Don’t be scared to stand out. Only greats have the capability of doing such a thing.

To be in the modeling industry you have to develop what I would like to call “ thick skin “; that most aren’t prepared for. It doesn’t just come, sometimes it takes years and years of preparation. Not one successful person made it overnight without failing over and over again. Having doubts about themselves, fears of not being accepted, or even being their own worse critic. Through it all, it helps you to appreciate your successes much more when it comes.

Less is more. Humility looks good on any and everyone. Going to a “ go see, or casting, with tons of makeup on, like your getting ready for a club night, or with a dramatic look, I wouldn’t advise, unless you were instructed otherwise. Be natural, let your “ you “, show. Plain top. Crew neck or v- neck plunge ( whichever your preference may be, a Nice denim. Hair pulled back to complement your features. Stand straight, shoulders back,  hold your head high maintain your confidence And make sure your walk is fiercest in the room, and feel your way!

A Runway model to me has to be one of the most difficult models to be.  Remaining calm in front of a crowd, walking straight without tripping, when everyone is staring; and knowing how to walk in a shoe weather it fits or not. Let your arms hang at your sides and keep your hands relaxed. You also want to smile so you can seem like your approachable, and always remember to remain confident. Practice makes perfect. Practice walking around the house in a shoe.


Learn your angles, and what I mean by that is know which poses would best compliment you. Pose in the mirror, take selfies, and see what poses or facial expressions that best compliment your features as model. Turn your head slowly when it comes to taking selfies and make sure you include your shoulders.


“Wear the clothes don’t let your clothes wear you”,  meaning bring personality to each and every look and own it. Every piece makes a statement and it tells it’s own story. Personality is key, and nervousness is good. Sometimes It helps, and always remember to Keep your Energy positive no matter what. Your energy speaks before you do.


Every experience is a learning experience, use your experiences for growth. It speaks volumes when you fail or succeed and are able to apply what you’ve learned to make yourself a better version of you. It wouldn’t matter if you were wearing a trash bag or a Balmain garment, Bring yourself to the fabric. Make it a piece of your skin.



Remember to Dare to be different, and don’t be afraid to embrace your uniqueness, and not to compare yourself to anyone but the person that you were the day before. In the modeling industry you can become so caught up in what everyone else is doing, or trying to keep up, forgetting your why, losing your uniqueness,  forgetting to stand out. It’s so many people that’s the same. Just live in your dopeness and remember to be great !


Submitted by

Name : Toshiba Mckune

Instagram : @Syckfashion

Tumbler : @ Mrs_shiba

Twitter : @Mrs_shiba

ig : @Mrs_shiba


How to build a makeup artistry brand

It’s the dream of many girls and boys- but what does it really take to be a makeup artist?


In times where Instagram and YouTube are presenting a multitude of young girls that show incredible before and after videos of themselves by countering and highlighting every inch of their face, and sometimes even body, it seems like everyone could become and call themselves make up artist. Even young 13-year-old girls such as @makeupslayzoe or @caseymundy use the term in their profile description on their social network platform, but the self-entitlements need to stop and be clarified.


What does it take to be a makeup artist and how do you build a makeup artistry business?

1: First of all, a makeup artist is someone that has certain knowledge of texture, color, and different skin types. And that requires a lot of practice on as many different faces as possible using a variety of beauty products to build up a solid knowledge and your own makeup kit with the products you know how to get the best results anytime and anywhere. It takes a lot of practice to understand the different techniques and skin conditions. A dry liquid foundation for examples will have an absolutely different result on a 17-year old wrinkle and pimple free face then a 42-year-old woman who might already have fine lines. And not every highlighter suits all skin tones. That is something you won’t learn by only doing makeup on yourself for example.

2: After you gained as much experience as possible, by maybe working as a brand ambassador for an established makeup brand, a young makeup artist should start to work on creating a good portfolio. In order to do so, he or she needs to find different photographers that are willing to work together. Ideally, this work is on a free test base meaning that everyone involved (model, photographer, and makeup artist) are offering to work for free in order to get a good photo in the end. The portfolio should represent the basic skills every makeup artist should know such as a perfect eyeliner or accurate red lips, but also a makeup artist must have its own style and key talent and his or her pictures should demonstrate that.

3: The third step is usually something that seems to be the hardest but it’s super important to gain further experience by becoming an assistant for an already established makeup artist that works in the industry you prefer. Note that not every makeup artist needs to work for fashion editorials, you might be interested in working with celebrities or for the film industry or for bridal or funeral homes, and that’s totally fine. Only through assisting you are able to learn how to work on set, you get introduced to possible future clients and learn many more valuable details.

4: If you feel you are ready to work on your own start with the following: get your own website and share your work and a list of all clients you worked with. Print your business cards and carry them along with you anywhere you go because you never know to whom you might run into, and build up a social network. Contact as many potential clients as possible and don’t lose hope if they don’t get back to you right away. Stay consistent and patient.

5: Last but not least the two keywords – connect and create!

Connect with as many people in your field as possible, show them your work and show interest to work with them! There is no way around marketing yourself! You don’t become a visible and credible makeup artist simply by being highly skilled. So make sure that everyone around you knows about

your business and present it in the best possible way. Be confident and believe in your craft. Another way is to get recommended by an artist you assisted before.

Keep creating new pictures and practice new styles and techniques as much as possible. Becoming a makeup artist and running a business requires you to never let your passion die. Never stop learning and never stop creating.   There are always new trends, products, and styles and you need to keep showing that you are up to date.

Submitted by

instagram: jazz_brown

How to approach a modeling agency as a model to represent you

How to approach a modeling agency as a model to represent you



It’s time, you have been modeling for a while and know this is your calling. Nothing says “you” more than getting in front of the camera or walking down a runway and showing the world what you’ve got. The next step for you is to find an agency that can represent you and your passion.

A modeling agency is there to represent a model and help him/her find jobs. They are experts in the industry. Each agency is alike and different in many ways. The key is to find one who speaks to you the most. It is important to choose an agency that is there to help you and not just themselves.

Start by conducting research. Get to know the three “W’s” of the modeling agency. Who they are, what their goal is for the agency and those who work for it, and where they are located. Believe it or not, location is very important. An agency doesn’t want a model who has to travel very far, especially for a last-minutecasting—unless you are willing to move. Find an agency within two hours from you. The closer the better. It helps build trust because they know you will be there when they need you. Also, make sure to understand how professional the agency environment is and ask necessary questions regarding it.

Next, match the agency to your goals. Know what type of model you want to be and how often you want to work. It will help you narrow down your search. Reviewing the submission guidelines will prepare you accordingly.

Once the search is narrowed down you can now move forward with applying/attending open calls.

When it comes to applying, the agency wants to know basic information about you. For example- age, what you look like, your height, stats (for women, bust/waist/hips, for men, suit jacket, and waist size) and where you live/contact information. Include eye and hair color, dress and shoe sizes as well. Add any experience you have in modeling, but make sure to keep it short. Overwriting could bore them. You want to get to the point. If they want more information, they will ask.

Then, choose the best photos to submit. Make sure they are updated and everything is the same about you (hair color, weight, etc). Choose photos that meet the model agency’s style. For example, if they specialize in glamour, submit glamour-type photos. Never submit unprofessional photos. Agencies don’t want to see your favorite selfie. A website of the model agency or social media can help you see what they are about and what they like. You can also call the agency to ask questions. Remember, the photos you submit are marketing you.

Submission time- some agencies will have you just apply via email or mail and won’t accept walk-ins. This can be more challenging because they can’t physically see you and you can’t interact with them face-to-face. If you choose to submit to an agency this way there are some things to keep in mind. Include your basic information as stated before and your photos. Make sure to include a return address and phone number. Not many requests for email submissions, but if the one you are applying to does, keep your email simple and avoid a ton of links or attachments. Embed photos in the message and make sure the files aren’t too large or too small.

Most agencies do castings where you can go there and meet the agent in person. When you have an appointment, it is good to arrive on time. Nothing is more unprofessional than to be late. Also, arrive alone. There is limited space so it would be unnecessary bringing someone with you who isn’t there for the casting. Carry a pen and paper to take notes. It also helps to have a list of questions before you go in. Asking questions gives you a better understanding of the agency and shows them you care. It is good to follow-up after with the agent and to ask anything you may have forgotten.

When it comes to approaching a modeling agency as a model the most important thing to remember is to be you. Show them who you are and why you want them to represent you. Don’t forget why you chose the agency in the first place.


Submitted by Brianna Case

How to Create a Fashion or Beauty Shoot

How to Create a Fashion or Beauty Shoot

Photoshoots are so much more than simply picking up a camera and snapping a few pictures. As a photographer, I constantly find myself in awe of the artistic process involved in transforming an idea into a visual medium. Given the endless possibilities for innovative content, it’s crucial to have a unique and creative concept that can be translated into a photograph. I find that the two types of photoshoots that best accomplish this are tied to fashion and beauty. Whether you’re going for simple or showy, fashion and beauty photoshoots have a distinct way of showcasing a vast array of talent. With that being said, I’m going to share eight-step process in developing the perfect beauty and/ or fashion shoot.



Going into a photo shoot with no vision is like hopping off an airplane with no parachute; it’s simply a terrible idea. An excellent way to get started is to ask yourself some questions to get those brain juices brewing. What inspires you? What’s your style? What does your perfect shot look like? Once you figure this out, now it all must come together. Be as extra as you want. If a look seems impossible to pull off, that’s all the more reason to try it out. After all, this is your shoot. Why not do whatever you want? However, if you’re still having trouble developing your vision, no need to fret. Step two will help you out.



If you have yet to hear about Pinterest, finish this article, go straight to the app store, and download it immediately. However, if you want to skip the app store or the internet altogether, inspiration is everywhere you look. If you’re a fan of the great outdoors, let the hues of nature be your guide. The beauty of flowers and sunsets never goes out of style. If you’re more of a homebody (like myself), just look around your room. Perhaps you’ll notice certain colors or details in your comforter that weren’t there five minutes ago.



A photographer is only as good as his/ her team members, so once you feel your vision is ready for execution, fire up the group chat to ensure everyone is on the same page. I can’t emphasize this enough, but articulate exactly what you’re going for. Do yourself a favor and eliminate the number of problems that may arise later on.



Now that you have steps one through three on lock, it’s time to set the date. This goes without saying, but make sure you, your team, and your model are all available on the same day at the same time. For instance, if your model only has a one-hour time slot to dedicate to your shoot, postponing is always a viable option. Even the most minimalistic shoot can eat a huge chunk of your day, so be sure to plan out every detail, and include some extra time for incidentals. This includes but is not limited to fashion faux pas, makeup mishaps, etc. Just remember to take a deep breath and not stress too much when things don’t go according to plan.



While having an awesome photoshoot idea is, well, awesome, you must have the necessary tools to execute these ideas swirling around in your head. It’s like expecting a painter to paint without any paint (try saying that five times fast). Some basic things you’ll need to create the environment for a photo shoot are proper lighting, a DSLR camera, a makeup artist, a model, a backdrop, and software for editing(my recommendations are Photoshop and Lightroom). If you’re doing a fashion shoot, you must add in clothing, props, and any necessary permits if you plan on shooting at a specific location. This may sound overwhelming and potentially expensive if you don’t currently have these items, but the internet can be a magical place. There are countless apps and websites you can pillage through to purchase on the cheap, borrow, or even rent anything and everything you need. Now, if you have all these tools, what do you do with them?



Congratulations! The big day has finally arrived! This means that it’s time to haul out your equipment, play some music, and get to work. Before you get all gung-ho on your shutter button though, be sure to check your lighting and camera settings. Keep in mind that soft, natural light can work, but having studio lighting is ideal. A Speedlite unit, beauty dish, and reflector are great tools to give proper lighting and reduce appearances of flaws in the skin. This also entails constantly checking to see if the image is under or over-exposed. Don’t think you can fix everything in post! Additionally, understanding your camera settings on manual mode is the best way to shoot because you are in control of how the picture turns out. Settings will vary, however, based on the mood, lighting, and theme of your shoot. For example, in my most recent publication, the settings were at ISO 125, f-stop was 5.0, and shutter speed was 160.



I’m sure we’ve all heard the phrase “communication is key.” Well, this is quintessential when it comes to photo shoots. Without effective communication, your entire shoot could be ruined. You may feel like a nag with having to open your yapper every second, but this infinitely beats the alternative, i.e., all your pictures coming out undesirable and unusable. Let your model know what poses your thinking of, and don’t be afraid to correct him or her if the pose isn’t exactly what you want. The same goes for your team; if they’re doing an awesome job, let them know. If they aren’t doing such a swell job, suck it up and let them know.



Last but certainly not least is my golden rule. Don’t forget that with fashion and beauty photography, there is no right or wrong way to be creative. The technique is still a crucial part of creating an image, but don’t let the stress of attempting to create a perfect image take away from the enjoyment of photography.


Authors: Alexa Tokich and Jenna Morgan

Editor: Jenna Morgan

Instagram handles: @tokich_photography and @jenna__layne