For Björn Borg, space is the limit when the brand sets out to top last year’s celebrated show during Fashion Week in Stockholm. With the brand’s Head Designer James Lee at the helm, expectations are high as Björn Borg literally creates an out-of-this-world experience to showcase its first collection since the company redirected its business focus to sportswear.
The SS16 show is inspired by the concept of breaking new frontiers for the love of mankind. Mars One epitomises this idea and our show is a tribute to the bravery and faith these pioneers show by venturing to the unknown for the sake of evolution and innovation. The journey sets the scene for the show featuring our fashion sportswear collection that is perfectly fit for the ultimate challenge – training for Mars! says James Lee, Head of Design at Björn Borg.
Spring Summer 2016 takes the brand’s sports fashion expression to new heights. The show will feature all product groups entailing sportswear, swimwear, underwear, shoes and accessories with an emphasis on the sport range.
The Björn Borg fashion show was held on August 24 at 8 PM in Stockholm. More information on the Mars One project can be found at www.mars-one.com For more information on Björn Borg, please visitwww.bjornborg.com
ABOUT MARS ONE: In 2027, a human settlement on Mars will be initiated with the four first volunteering astronauts. Mars One is the space project offering 100 people the chance to move to our neighbouring planet Mars. Inspired by nomads of bygone and future generations, the Björn Borg SS16 show at Fashion Week in Stockholm is a tribute to this ground-breaking space mission and to the concept of the ultimate challenge: Training for Mars.
ABOUT BJÖRN BORG: The Group owns the Björn Borg trademark and its core business is underwear and sportswear. It also offers footwear, bags and eyewear through licensees. Björn Borg products are sold in around thirty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2014 amounted to about SEK 1.4 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK 539 million in 2014, with an average of 129 employees. The Björn Borg share has been listed on NASDAQ Stockholm since 2007.