How to approach a modeling agency as a model to represent you

How to approach a modeling agency as a model to represent you



It’s time, you have been modeling for a while and know this is your calling. Nothing says “you” more than getting in front of the camera or walking down a runway and showing the world what you’ve got. The next step for you is to find an agency that can represent you and your passion.

A modeling agency is there to represent a model and help him/her find jobs. They are experts in the industry. Each agency is alike and different in many ways. The key is to find one who speaks to you the most. It is important to choose an agency that is there to help you and not just themselves.

Start by conducting research. Get to know the three “W’s” of the modeling agency. Who they are, what their goal is for the agency and those who work for it, and where they are located. Believe it or not, location is very important. An agency doesn’t want a model who has to travel very far, especially for a last-minutecasting—unless you are willing to move. Find an agency within two hours from you. The closer the better. It helps build trust because they know you will be there when they need you. Also, make sure to understand how professional the agency environment is and ask necessary questions regarding it.

Next, match the agency to your goals. Know what type of model you want to be and how often you want to work. It will help you narrow down your search. Reviewing the submission guidelines will prepare you accordingly.

Once the search is narrowed down you can now move forward with applying/attending open calls.

When it comes to applying, the agency wants to know basic information about you. For example- age, what you look like, your height, stats (for women, bust/waist/hips, for men, suit jacket, and waist size) and where you live/contact information. Include eye and hair color, dress and shoe sizes as well. Add any experience you have in modeling, but make sure to keep it short. Overwriting could bore them. You want to get to the point. If they want more information, they will ask.

Then, choose the best photos to submit. Make sure they are updated and everything is the same about you (hair color, weight, etc). Choose photos that meet the model agency’s style. For example, if they specialize in glamour, submit glamour-type photos. Never submit unprofessional photos. Agencies don’t want to see your favorite selfie. A website of the model agency or social media can help you see what they are about and what they like. You can also call the agency to ask questions. Remember, the photos you submit are marketing you.

Submission time- some agencies will have you just apply via email or mail and won’t accept walk-ins. This can be more challenging because they can’t physically see you and you can’t interact with them face-to-face. If you choose to submit to an agency this way there are some things to keep in mind. Include your basic information as stated before and your photos. Make sure to include a return address and phone number. Not many requests for email submissions, but if the one you are applying to does, keep your email simple and avoid a ton of links or attachments. Embed photos in the message and make sure the files aren’t too large or too small.

Most agencies do castings where you can go there and meet the agent in person. When you have an appointment, it is good to arrive on time. Nothing is more unprofessional than to be late. Also, arrive alone. There is limited space so it would be unnecessary bringing someone with you who isn’t there for the casting. Carry a pen and paper to take notes. It also helps to have a list of questions before you go in. Asking questions gives you a better understanding of the agency and shows them you care. It is good to follow-up after with the agent and to ask anything you may have forgotten.

When it comes to approaching a modeling agency as a model the most important thing to remember is to be you. Show them who you are and why you want them to represent you. Don’t forget why you chose the agency in the first place.


Submitted by Brianna Case

How to Create a Fashion or Beauty Shoot

How to Create a Fashion or Beauty Shoot

Photoshoots are so much more than simply picking up a camera and snapping a few pictures. As a photographer, I constantly find myself in awe of the artistic process involved in transforming an idea into a visual medium. Given the endless possibilities for innovative content, it’s crucial to have a unique and creative concept that can be translated into a photograph. I find that the two types of photoshoots that best accomplish this are tied to fashion and beauty. Whether you’re going for simple or showy, fashion and beauty photoshoots have a distinct way of showcasing a vast array of talent. With that being said, I’m going to share eight-step process in developing the perfect beauty and/ or fashion shoot.



Going into a photo shoot with no vision is like hopping off an airplane with no parachute; it’s simply a terrible idea. An excellent way to get started is to ask yourself some questions to get those brain juices brewing. What inspires you? What’s your style? What does your perfect shot look like? Once you figure this out, now it all must come together. Be as extra as you want. If a look seems impossible to pull off, that’s all the more reason to try it out. After all, this is your shoot. Why not do whatever you want? However, if you’re still having trouble developing your vision, no need to fret. Step two will help you out.



If you have yet to hear about Pinterest, finish this article, go straight to the app store, and download it immediately. However, if you want to skip the app store or the internet altogether, inspiration is everywhere you look. If you’re a fan of the great outdoors, let the hues of nature be your guide. The beauty of flowers and sunsets never goes out of style. If you’re more of a homebody (like myself), just look around your room. Perhaps you’ll notice certain colors or details in your comforter that weren’t there five minutes ago.



A photographer is only as good as his/ her team members, so once you feel your vision is ready for execution, fire up the group chat to ensure everyone is on the same page. I can’t emphasize this enough, but articulate exactly what you’re going for. Do yourself a favor and eliminate the number of problems that may arise later on.



Now that you have steps one through three on lock, it’s time to set the date. This goes without saying, but make sure you, your team, and your model are all available on the same day at the same time. For instance, if your model only has a one-hour time slot to dedicate to your shoot, postponing is always a viable option. Even the most minimalistic shoot can eat a huge chunk of your day, so be sure to plan out every detail, and include some extra time for incidentals. This includes but is not limited to fashion faux pas, makeup mishaps, etc. Just remember to take a deep breath and not stress too much when things don’t go according to plan.



While having an awesome photoshoot idea is, well, awesome, you must have the necessary tools to execute these ideas swirling around in your head. It’s like expecting a painter to paint without any paint (try saying that five times fast). Some basic things you’ll need to create the environment for a photo shoot are proper lighting, a DSLR camera, a makeup artist, a model, a backdrop, and software for editing(my recommendations are Photoshop and Lightroom). If you’re doing a fashion shoot, you must add in clothing, props, and any necessary permits if you plan on shooting at a specific location. This may sound overwhelming and potentially expensive if you don’t currently have these items, but the internet can be a magical place. There are countless apps and websites you can pillage through to purchase on the cheap, borrow, or even rent anything and everything you need. Now, if you have all these tools, what do you do with them?



Congratulations! The big day has finally arrived! This means that it’s time to haul out your equipment, play some music, and get to work. Before you get all gung-ho on your shutter button though, be sure to check your lighting and camera settings. Keep in mind that soft, natural light can work, but having studio lighting is ideal. A Speedlite unit, beauty dish, and reflector are great tools to give proper lighting and reduce appearances of flaws in the skin. This also entails constantly checking to see if the image is under or over-exposed. Don’t think you can fix everything in post! Additionally, understanding your camera settings on manual mode is the best way to shoot because you are in control of how the picture turns out. Settings will vary, however, based on the mood, lighting, and theme of your shoot. For example, in my most recent publication, the settings were at ISO 125, f-stop was 5.0, and shutter speed was 160.



I’m sure we’ve all heard the phrase “communication is key.” Well, this is quintessential when it comes to photo shoots. Without effective communication, your entire shoot could be ruined. You may feel like a nag with having to open your yapper every second, but this infinitely beats the alternative, i.e., all your pictures coming out undesirable and unusable. Let your model know what poses your thinking of, and don’t be afraid to correct him or her if the pose isn’t exactly what you want. The same goes for your team; if they’re doing an awesome job, let them know. If they aren’t doing such a swell job, suck it up and let them know.



Last but certainly not least is my golden rule. Don’t forget that with fashion and beauty photography, there is no right or wrong way to be creative. The technique is still a crucial part of creating an image, but don’t let the stress of attempting to create a perfect image take away from the enjoyment of photography.


Authors: Alexa Tokich and Jenna Morgan

Editor: Jenna Morgan

Instagram handles: @tokich_photography and @jenna__layne


What separates an Amateur from a Professional Photographer?

What separates an Amateur from a Professional Photographer?

By Nicoletta Kavvadia 


In an online social world where anyone, who owns a full frame camera or a smartphone with a high definition camera, can automatically call themselves a “photographer”, we found ourselves wondering; “What is the difference between a professional and amateur photographer”?


While back in the day, a photographer would be someone who would have mastered the craft, by assisting a Master Photographer as an apprentice and later on practice the craft as a professional himself, nowadays, anyone, can be called a photographer. By attending online classes, either from well-established institutions schools and online platforms and personalised photography workshops, which, however, are sometimes organised by under qualified “professionals”, everyone, wherever in the world they may be, can provide themselves with credentials, “proving” the mastering of the Art of Photography.


In general, amateur photographers are the ones who take up photography as a hobby, an escape from everyday’s obligations. Some of them don’t even know the fundamentals of lighting and posing when it comes to portraits, however, being behind a camera and capturing whatever catches their eye attention makes them happy and that is why the continue to do it. Although amateur photographers have full-time jobs and a standard salary at the end of the month, some pursue photography learning in a deeper level.


As photography technology has been improving more and more over the years, photography enthusiasts have been growing alongside it as well.  Passionate amateur photographers, who need some time off from their full-time jobs, their everyday family stresses and personal anxieties, have been buying camera bodies and lenses to ensure the best quality possible for their hobby. To ensure that all these expenses do not burden their families, these group of  photographers, tend to create for themselves take upon them small, part-time photography careers, photographing small weddings in the weekends and family portraits on Sunday mornings, so they can earn some extra money for this expensive hobby/occupation while doing something they truly love. In many cases, photographers who started of as amateurs grew to become top in their craft.


Having said that, we ask ourselves again, what will separate an amateur photographer from a professional one?


Differences can be found in every aspect of this artistic occupation, however, it is very difficult for one to distinguish one from the other, especially when many “professional” characteristics are adopted by amateurs and many “amateur” attributes are used by professionals.


Trying to shed some light in this mystery and taking quality into consideration, we can’t help but notice that many amateur photographers produce some ah-mazing photographs, while professionals of the craft share some mediocre photos as a result of their paid services, that disappoint their clients, rather than pleasing them. Needless to say that these disappointed clients, who are fed up with paying such big sums of money and not get the images they’ve been paying for, tend to hire now more than ever before, amateur photographers who deliver them the quality they want and need for their businesses, when professionals, most of the times, lack to deliver.


Since quality did not lead to a satisfactory explanation / answer to the main question in hand, consequently, the only real difference, nowadays, between a professional and an amateur photographer (at least the one who is taking on paid work), is that the first is trying  to sustain a successful business through photography.


A licensed professional photographer will take care of how he presents himself on a potential client. His spelling and grammar are spot on and he responds to all inquiries in a polite and professional way, whether he is hired for the job or not.


Furthermore, price range vary from professional photographers and amateur ones and here’s why; every professional photographer, making a sustainable business out of his name, has to pay taxes, whereas amateurs do not. Taxation requires to be making a living on a regular base so it can be paid off. That is one of the reasons professionals get frustrated when amateur photographers take on paid jobs. The later can afford not to charge extra money for taxes, which makes them more eligible to be hired for a venue than the former.


However, in a similar, business-wise concept,  on one hand, professional photographers have the ability and are able to provide, at any given time, a sample of work for a client to review his work / portfolio, in order to decide upon hiring him or not. On the other hand, amateurs, who start their part time, often illegal, photography career don’t have the same ability.


One can also add to the whole issue that professional photographers can be characterised often as more dedicated to their own brand, exactly because they need to make a living out of it.  Being a professional photographer is all about branding your own name and letting potential clients know the worth, value and quality that separates you from other, fellow professionals and, better yet, amateurs.


The fact will remain as is; professional and amateurs will always be “at war” when the later intervene in the former’s fields, however, every day is a new day and one can learn new things, arts and crafts. No one should be prevented from doing so, and if a creative career is what makes one happy, he should do so, no matter who will be insulted or not.


In the end, photography is a form of art and whether you do it for full-time, part-time of for a hobby, it should be treated with love and respect.


Nicoletta Kavvadia
Fashion Photographer/Videographer
Banner Image credit Tamara Williams.






How To Build A Career As A Fashion Stylist


How To Build A Career As Fashion Stylist

Submitted by Gisela Viera @giselavierastyle

Your friends are always commenting on your fabulous wardrobe. You get stopped in the street by random people wanting to take your picture for their IG feed, and asking you where you got your shoes. You are obsessed with hunting down all of the little-hidden boutiques with the coolest selections of obscure designers and vintage finds. Friends text you pictures when they’re getting ready for a night out, seeking your style-savvy advice. And you’ve suddenly realized that maybe you can make some money with your talent! You might even be able to turn it into a career! But how to go about it? Where to begin?


As you start down the road of building your career as a Fashion Stylist, I’d like to share some insight from my time working as a stylist in Barcelona, Spain. I currently live in NYC, and my styling career has branched out into wardrobe consulting, professional dressing, and style writing. I’ve had the honor of being backstage, dressing for Victoria’s Secret, Chanel, Tom Ford, Valentino, Michael Kors, and Philipp Plein, proof that investing in your love of fashion can lead to a fun and fulfilling career.


At the beginning of your career, the most important thing is to begin building both your network and your portfolio, and the easiest way to do this is to test, test, test. Fashion photography is created as a team comprised of a photographer, stylist, makeup artist, hairstylist, and model. Often, the photographer and stylist work together to art direct the shoot, creating the inspiration and vision for the fashion story. They work together to choose the perfect backdrop for the looks, or to create a set that makes the looks pop. Every person on a fashion shoot is important to the success of the shoot. Being reliable is key; showing up organized, prepared, and ready to shoot. If you flake the day of the shoot, everyone will remember, and you will probably never work with these people again.


So, how do you build your looks? The images that you’re creating will tell a story with pictures. They have to have something in common to tie them all together. Elements you can use to create a cohesive fashion editorial story are color, texture, clothing category (denim, bathing suits, 1920s inspired, B-girl, etc.), a distinct hair/makeup look, or a memorable location. Keep the publication you’ll be submitting to in mind when you pull your looks. Each publication prefers certain brands, depending on the clients that are buying the magazine’s advertising space. If you can use brands that are advertising with the publication you’re submitting to, your submission will have a greater chance of being published.


So as a fledgling Fashion Stylist, how do you pull looks? Perhaps you are working with a photographer who has already established a relationship with a magazine, and who can provide a pull letter for you to present to showrooms. Showrooms represent designers and want to make sure that they loan out the collection to stylists who will get the clothing into magazines in a cool way that’s relevant to the brand. Building a strong relationship with a showroom includes treating the borrowed clothing respectfully, returning all borrowed items damage-free and in a timely manner, and sharing published images with them. By showing the showroom that you’re a talented and creative person who’s also responsible and reliable, they’ll be happy to work with you again the next time you reach out with an editorial project.


You’ve created your looks for your first editorial shoot, but are still missing some items…shoes to go with the fierce red leather asymmetrical skirt? A statement necklace to pair with the plunging neckline of the slinky metallic maxi dress? Be brave and reach out to shoe and jewelry designers directly to see if they’d like to collaborate. A “no” today may turn into a “yes” down the road. At least now you’ve made a new connection, and you’re on their radar. Also, keep in mind that many stores offer a flexible buy and return policy. If you choose to complete your looks in this manner, it’s super important to protect the merchandise so that you’ll be able to return it and get your money back. Stylist tricks include taping the bottom of shoes with masking tape to avoid dirt on the soles (don’t let models walk in the shoes either), and using a make-up hood when dressing the model to keep all clothing stain free.


An editorial shoot is a fashion fantasy captured in photographs. Many times, the clothing that you’re working with doesn’t fit the model properly. This is when stylist’s get to work their magic with their prop kit, using pins, flash tape, and clips to tailor the style on the model’s body and make the look picture perfect. Don’t forget to pack your steamer, so your looks will be fresh and wrinkle-free.


Fashion editorials are a fantastic way to flex your creative muscle, build your portfolio, and expand your network. There are also some downsides that you need to know about. Fashion editorials are time and energy intensive; a successful shoot takes many hours of preparation, shooting, and return time. It’s also rare for a fashion editorial to generate any income. The purpose of fashion editorials is to create a strong portfolio to show to clients who are willing to pay for your styling talents. Paying clients include E-Commerce styling, advertising campaigns, lookbooks, images for model’s books, individual client styling, portraiture, and headshots. Also keep in mind that photographers, make-up artists, and hairstylists in your network will get booked for jobs. If you make a good impression, they’ll be happy to recommend you when the client asks for a stylist referral.


Does all of this sound overwhelming? Take a deep breath and take it one step at a time, one look at a time, one editorial at a time. And if this seems like too much to take on solo, finding a seasoned stylist to assist is a fantastic way to gain knowledge and experience. Being open and willing to be mentored by someone with more experience and connections than you is a fantastic way to open the door to your own Fashion Styling career. And down the road, when you’re super busy with your own paying projects and clients, you’ll be happy to say yes to your own assistant to share your Fashion Stylist skills with.



Banner Image Credit solve sundsbo


A brief bio:
Gisela Viera has had a lifelong love affair with fashion, design, and personal style. This passion led her to obtain a degree in fashion design from Polimoda Istituto Internazionale di Disegno Moda, a premiere design school in Florence, Italy. After working with several design companies, Gisela began working as a fashion stylist in Barcelona, Spain. Stylists work with dreams and fantasies, teling a story through clothes, accessories, make-up, props, and locations. Gisela received the Silver Lux Prize from the Spanish Professional Photographers Society in honor of her styling talent. Gisela currently lives in New York City. Her personal style and wardrobe styling business allows her to share her years of fashion experience and style expertise in a very personal and individualized manner.

A day in the life of Gabriella Pawelek

Tell us about a day in the life of Gabriella Pawelek?

As of right now, my weekdays are pretty consumed by work and a climate change law seminar that I’m finishing before getting started on my master’s thesis. I’m usually up and at it around 9 if I don’t set an alarm for the day. I’m always ravenously hungry when I wake up, so I start my day with a big breakfast (110% my favorite meal of the day!). Usually I’ll make some sort of egg dish and a smoothie with whatever fruits and vegetables I have around, or if I’m running late to get somewhere I’ll pop down to Starbucks on my way out and order those little egg white bites and a green tea. If I don’t have a job that day, I’ll try to knock out any castings as early as I can so I have the afternoon free. I can get ready to go in five minutes, so I’ll spend some time in the morning checking emails and messages. You can almost always find me running out the door wearing all black with my hair up in a center part bun, and I’m a tinted moisturizer/lip balm/mascara kind of girl. Lunch is typically a salad with chicken to squeeze more veggies in, and I’ll spend at least part of the afternoon catching up on writing assignments. With this seminar, this could range from drafting hypothetical legislation to writing SEC disclosure statements. I like going to the gym in the late afternoon when it’s not busy. I’ll do weight work about every other day, and the days in between, which are my favorite, I’m outside running. Popping in earbuds and going on a long run is my favorite way to clear my head. I’m not currently on a training schedule for an event, but I’ll register for half and full marathons pretty regularly so that I have pacing goals to work towards. If I’m traveling, I’ll throw some resistance bands in my bag and use Kayla Itsines’ Sweat app for workout ideas. Dinner is the time I’ll splurge a little bit if I want to, especially if I’m meeting up with family or friends. I’m passionate about brownies and would challenge anyone to a burger eating contest. I like to read a little before bed every night – my most frequented is National Geographic, which I’ve read religiously since I was about 12.

nice for what 🌙

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Where are you from? Where are you based now and do you travel for shoots?

I’m originally from the Houston area and am currently based in LA for work. You will always find me traveling, both for modeling and for fun, as much as I possibly can – especially when I get an excuse to go home to Texas!


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Growing up did you know you wanted to be a model? How or when did you start modeling?

Growing up, you wouldn’t have been able to convince me that I would ever be doing this today! Modeling is something that never would’ve crossed my mind. I was an introverted and outdoorsy kid, (still am!) who was very much so into my schoolwork, art, and sports, and I was also teased a lot for how tall and skinny I was.

In high school, I worked for a local wedding venue’s in-house catering company on weekends. I was helping the serving staff during a reception when a wedding guest snapped a quick picture of me (I’ll always remember this picture, I was passing around a tray of bacon wrapped shrimp!). She introduced herself to me as a good friend of the Shell family, the owners of Neal Hamil Agency in Houston, and asked if she could send them the picture with my contact information. I agreed, even though I thought to myself that nothing would come of it and that I would never pursue it  –I’ve always been such a tomboy at heart and I associated all modeling with beauty pageants. A couple days later, I got a call from one of the bookers at Neal Hamil asking about a good time for me to come visit them at the office. Before I could tell them that I wasn’t interested, my mom convinced me to make the trip with her that week. I had my first modeling contract a few days later.

@bryansdimension 💕

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What do you look for when deciding to work with a photographer?

As far as my own personal tastes and style preferences go, I’m drawn to light and airy photos that are taken outdoors. And I love film photography! But I love working with a variety of photographers with different shooting styles, as it helps you diversify your book and different types of shots speak to different types of clients. In the end, I look at lighting, tones, and retouching that doesn’t go overboard.

How important is social media in your success?

Instagram has certainly helped me book jobs! I feel that most clients are just as likely to look at your social media as your portfolios on agency websites, some even more so. I also like that it gives you more room for expression, although I’m not the best at posting consistently. Instagram is also great for connecting with local photographers or booking last minute shoots when you travel.

What else do you do outside of modeling?

Right now, I’m wrapping up a master’s degree through Harvard’s SEM (Sustainability and Environmental Management) program and will be finished with my thesis paper on biosynthetic cannabinoids as of this upcoming November.I love to travel as much as possible, especially to places that have great hiking and/or diving. I also dabble in pen and ink art in my spare time. My style is a little on the minimalist side, and I’m working on building my portfolio – it’s my secret dream to be a fine line tattoo artist on the side!

What are some of the mistakes you made starting out as a model?

Wearing too much makeup to castings! It took me a while to realize that, even though you want to look and feel your best walking into any casting or meeting, directors truly do want to see you as more of a clean slate versus a “finished product”. Also, practicing my walk in one pair of heels that I felt most comfortable in. Before being approached about modeling, I had literally never worn heels! Being so tall already, I never wanted to stand out more than I already did. When I started getting asked to do runway jobs, I had to take classes on weekends to learn how to walk properly, and I always brought the same pair of manageable heels to class. In reality, you always run into shoes that are too big, small, wide, narrow, slippery, and tall – you name it – when doing shows. You have to learn to walk in them all, and I would’ve been doing myself a huge favor by working on this sooner than later.

nyc for the week🗽

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What advice do you have for working with agencies for new models?

There’s no such thing as communicating too much or asking too many questions! Not wanting to come off as annoying or pushy, or to seem confused, can make reaching out to your bookers intimidating, but they’ll appreciate the fact that you’re taking initiative and being responsible. And it’s ultimately your career – don’t be afraid to be upfront about your work goals, to ask why you’re not going on more castings, to ask for some test shoots to revamp your book, etc.

What are things clients look for when hiring a model in your opinion?

First and foremost, aside from having the look that the client wants, you have to be easy to work/get along with. When a client’s investing so much in a production and everyone’s putting in a long day on set, you need to make sure you’re bringing a positive and cooperative attitude. This is especially important for locking in repeat clients, as well as being dependable and consistent in your timeliness and professionalism. Aside from that, everything’s practices, practice, practice. For print work, they’re going to usually be looking for girls who can move without much direction, and for shows, they’ll be booking the girl who can nail her walk in their looks and shoes. Social media presence can be also come into play, as some clients will take follower counts into consideration.

How did you grow your Instagram account?

As I’ve mentioned before, I could definitely do a lot more to be more active on Instagram, but the one thing that’s helped my account grow most is simply being posted and tagged on the feeds of brands and photographers that have larger followings.

the loveliest @lingwangphoto + @kalitamakeup for @lucysmagazine 🌸

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Banner Image credit

Photographer & Wardrobe Stylist – Vara Pappas
Makeup Artist & Art Direction – Cori Aston
Model – Gabriella Pawelek Klein @ Neal Hamil Agency
 @varapappas @coriaston39 @gabriellapawelek
10 Mistakes Photographers Make When Submitting Their Work

10 Mistakes Photographers Make When Submitting Their Work

The common goal for any aspiring photographer is to one day see their work in the glossy pages of a magazine. Unfortunately, many photographers make several common mistakes when submitting their hard work to publications. In order to avoid rejection and set yourself apart from the herd, read on to find out 10 mistakes photographers make when submitting to magazines:


KNOW YOUR STYLE- For every interest, hobby or art form there is a magazine. It is important to do your research and find the right magazines that fit your personal style. Even if you’re sights are set solely on fashion and beauty, understand not all fashion and beauty magazines are created the same. Some are more artsy and experimental, some are minimal, others provocative. Find the magazines that match your personal aesthetic and focus on them.


ResolutionYou want the pictures you submit to represent you at your best. Sending poorly pixilated pictures or files that are too large won’t do you any favors. Lowering resolution might save you some space on your computer, but will convey a negative message to those you’re submitting to. Sending files that are too large can be a nuisance to those trying to download them. If you don’t know what size your pictures should be, fret not, most magazines provide the answer, all one must do is search their submission page. For example, Flawless magazine requires pictures to not exceed 1024 pixels. If you can’t find a submission page, don’t be afraid to reach out and ask.


Theme- Every so often a magazine decides it wants to center an issue around a certain theme. If you are going to be submitting to a magazine like this, you must make sure your photos fit the theme. Even if the magazine itself does not require a theme, your photo set should still have one. Your images should form a cohesive story. Having one picture dark and Gothic while the next one is flowery and bright doesn’t make much sense. Let your images tell a story that is truly captivating as a whole.


Credit- It wouldn’t be very nice if someone used your images without crediting you, so why do it to someone else? It’s proper decorum to make sure you attach a list of all contributing creatives with your submissions. Everyone who helped work on the photo-shoot with you should get a credit as well as all labels worn by your model. Most magazines require this and won’t even look twice at your submission if credits are not included.


Editing- You’re photos need to look professional. Over editing images or using filters can make you look like a big amateur. Your main goal when taking pictures is to get the lighting right before the camera even clicks. A great picture should require very little tweaking. Let your photography skills shine through in every photo you take.


Emails- Take your submissions seriously. Having your images in a magazine is a great way to get your foot in the door of an incredibly competitive industry. Magazine editors tend to be busy people so remember to be courteous of their time. If they respond back to your submission, be sure to answer in a promptly fashion. Failure to answer on time can potentially result in your images not being published. They are busy and they have deadlines, respect it.


Photo Limit-  Magazines set specific guidelines. They let you know exactly what they want for a good reason. You might think all three hundred pictures you took are top notch but no one has time to look through them all. Editors are busy, often spending their days pouring over dozens of submissions. Flawless Magazine asks photographers to only send ten images, other magazines commonly ask for less. If they like what they see they might ask for more.


Simultaneous Submissions- Submitting to different magazines at the same time is absolutely fine and encouraged. What’s seriously frowned upon, however, is sending the same photos to multiple magazines at the same time. It’dbe mighty embarrassing to have separate magazines like your work only to realize someone else wants to publish it too. Publications want pictures that have never been seen before so be sure to keep track of simultaneous submissions. Know who you sent to, who rejected you, and be sure not to resend anyone the same pictures again.


Unoriginal- What’s the best way to ensure no one will notice you? Blend in. It’s a good idea to take a look at the kind of images a magazine publishes. It’s not a good idea to try to replicate them. Use them as inspiration but don’t try to emulate flat out. Magazines want fresh and new images, so originality is extremely important. Be creative and be yourself. Let your artistry be apparent.


Deadlines- Every magazine has a deadline for submissions. They must get everything compiled in a timely manner to send off to the press or to publish online. It does not matter how good you are, a magazine will not hold the presses for you. Be sure to check deadlines and to respect them.

Submissions | Flawless Fashion Magazinesubmit

A day in the life of Talia White

Tell us a day in the life of Talia White?

My days aren’t quite as easy as they use to be, I have a 1 year old daughter so my day starts sorting her out before anything else. I check Instagram and my emails, get all my equipment together and then depending on where I am shooting I will either make my way to my studio or location.  The day will be spent shooting for a number of different companies and brands, whether that is campaign or e-commerce.  As soon as I am done I make my way home and start editing the pictures from the shoot. This would be a typical shoot day, however, sometimes I have admin and editing days where I tie up any loose ends and finalise paperwork.

Growing up did you know you wanted to be a photographer, if so who were you influenced by?

When I was growing up I wanted to be an artist and I suppose this is what I am now in my own right, but it wasn’t a career in photography that I imagined. It was when I started a college course in Art and Design that I was required to study a unit in photography and I found it really enjoyable. However it took me two years to discover my true passion. I would photograph landscape, food, portraits and still life, but the feeling of excitement came when I took a photo of my niece in a creative fashion shoot and it was here I knew I wanted to make a career out shooting fashion photography.  Early in my career I admired David LaChapelle’s use of colour, set design and how extravagant his work is and I think perhaps this has influenced my work at times and how I use colour in my photographs.

How did you start your photography business?

Straight out of college I worked in a family portrait studio to develop confidence, as well becoming more familiar with lighting and editing techniques, and dealing with clients.  It also enabled me to build a portfolio of work as I was able to use the studio when the shop was closed. In 2015 I arranged a test shoot with a model who was the face of an up and coming brand, I asked her to bring some clothing from the brand and when the company saw the pictures they loved my work and booked me from then on as their photographer. After shooting with this company I was able to leave my day job because I was getting enough work as a freelance photographer and building up a reputation via Instagram and Facebook.

What interesting projects have you worked on recently or about to work on?

Recently, I had the opportunity to photograph Toff from Made in Chelsea just before she went on to win ‘I’m a Celebrity’ for With Love Lilly a lingerie company which was amazing. I do have a really exciting trip coming up in Mykonos, I can’t say too much about it just yet but I would say it is my most exciting project yet to date.

Provide us some illustrations of how your work have transformed over the years?


2009                                                      2018


How did you to develop your Own Unique Style of Photography?

I suppose it developed over a period of time, my style has changed from when I started out. To begin my style was very vintage and ethereal but it didn’t get me any work. It was at this point where I realised I had to look at what brands were shooting to figure out what was current and on-trend so I switched up my style. I also find a lot of my style comes into my work during editing.

How do you create a Fashion or Beauty Shoot?

It will all start with a brief, usually sent over by the company.  This will include the themes, make-up, posing styles, models and inspiration pictures. From this we design a set to fit the brief (if needed) and everything else just falls into place.

What are 10 Things clients look for when hiring a Photographer in your opinion?

Reputation, professional, personality, quick turnaround of images, passionate about the work you are producing, loyalty, organised, making the whole experience as seamless as possible and adaptable.

How did you grow Your Photography Business with Instagram?

By shooting with brands and models with large followings, constantly networking with different models and makeup artists on the social media platform.

What are some of the Risks Every Photographer Needs to Take to Be Successful?

Even if you are absolutely terrified do it, I’m quite a nervous person, my nerves always get the better of me but whatever the task/job, I say yes because I’d never get anywhere if I didn’t. I recently had to do Demos at The Photography Show for Interfit UK, which back when I started I could have only dreamed of. I was totally nervous but knew it was something I needed to do.

I know it’s cliché but NOTHING comes from your comfort zone, your comfort zone is your failure zone, so take risks. Do something every day that scares you, contact the clients you dream of shooting for.

Who are some of your 10 Must-Follow Photographers on Instagram       ?

I could probably list 100, but here are some amazing talented and supportive photographers I enjoy seeing on my insta feed. I think there are more than 10 here.














What are some advice on how to Get Your Photos Published?

Find magazines that are accepting submissions, check out the up and coming themes, get a great team together and produce something Insane.

How do you Find Models for Your Photo Shoot?

I usually find them via Instagram or I contact agencies.


Any advice for up and coming Photographers?

First of all just test, test, and test. Test with friends, family members and models that are building a portfolio to find your style.

Secondly, my favourite saying is ‘talent will get your far but ambition will get you further’.  There will be knockbacks, it happens to us all, however, if you want something bad enough and you eat, sleep and breathe it, work day and night for it. You’ll reach all your goals.

How to Quit Your Day Job to Become a Full-Time Photographer and Make it Work

How to Quit Your Day Job to Become a Full-Time Photographer and Make it Work

By  Ted Mercede
Instagram @ted_mercede

Seems like this is always a hot topic, everyone thinks about quitting their day-gig to become the glorious full-time photographer to make the large money and to do what you enjoy doing. Of course, you have the skills required and the quality of equipment to compete in the professional world, there’s no question on that, right? The jobs will start rolling in as soon as you let your friends know that you have quit your day job and are ready to start booking their weddings and company events. You have your portfolio ready, you had your cousin pose for you in the backyard a few months back and those shots turned out good. Your mom loved them, right?


Don’t be surprised if the jobs don’t start rolling in, especially on the level of giving you the financial gains that you require to support yourself and those counting on you. It takes planning and time to be able to make it as a full-time photographer. I have yet to make the jump myself at this point, but my instances may not be the same as yours.

Regardless, my thoughts on this are to take a safe, well planned out, and probably the least risky method of making this kind of career change. Let us not kid ourselves on this either, it’s a career change that is in a field that appears on the surface to become ever more populated with competition (regardless of being quality competition or not). A profession that requires a level of equipment that can run into tens of thousands if allowed, and the knowledge and skills to be able to operate this equipment. Also, let’s not forget about the computer equipment and software that’s required to produce the final product that will get you the return business down the road.

  • The bottom line is that there is a lot to take into consideration when contemplating a major career change like this, and its best to take your time and plan it out before doing so.


First things first, you need to understand the job market for the area that you live in. Do some research; see how many opportunities are available for where you believe your skills are strongest. Try to check out how many photographers are already working in the area; what fields of photography are they shooting (maybe check-out their websites or advertising to see what they specialize in)? Maybe you already know people in the business, ask for their opinion or what they think. Maybe you know someone that recently was married; ask them about what they found when looking for a wedding photographer.

This will more than likely be difficult to get a full understanding of the potential market and competition, but the better you can honestly see what kind of opportunities are in your area, the better chance of keeping busy when starting out. Better also to enter into a market that may be light on competition than to try and enter an already heavy field.

  • Get a full understanding of the photography market that you want to enter into before making the jump.


Another point to consider prior to quitting the day job is, do you have the equipment you feel that you will need to pursue the new career as a full-time photographer? It is said that a great photographer can shoot with any gear and get quality, but this also adds risk and requires great knowledge and skill to produce good work with inferior equipment. It also doesn’t mean that the photographer couldn’t have produced better work with better gear either.

So while you have a steady job and income, this is the time to build up the equipment you will want to make your living by. You can also take the time to do a few jobs on your terms to see how the equipment works for you with much less risk at this time.

  • Build-up the necessary photography equipment for full-time work while having the steady known income and budgets.


Once it’s clear that you understand the market opportunities and you are ready to make the jump to becoming a full-time photographer, the path-forward is probably not much different from being in any other profession and making the change to a new career with the added challenges of potentially running your own business.


You need to be responsible to yourself and to the others that count on you. You need to understand the differences in pay scale on what you are currently making to what you may have to accept going into what may be a career with a not-so-steady income.

Also while talking about the financial end of things, try to understand what you will require an income. There has been a lot of good advice on what to charge for your work, but I feel that the best is to first understand how many jobs you will expect to book. Based on this, its really simple math to understand how much you will need to charge for the required income you need to make. Of course, you need to try and understand what your expenses will be, but the understanding of jobs-to-income requirements alone may be a shock to many to understand the financials of this change in profession.

  • Understand the financial implications of making the career change and how this will affect others that you are responsible for.


There are so many other elements to take into consideration, but as the heading of this article is titled on how to make this change work, my take on this is to try to understand as much about this as possible, and to plan for everything.

I myself have a BSEE and work full-time in management for a high-tech energy company. I don’t like risk and try to minimize it whenever possible. I like to plan for the known (and unknown) so I am not caught with my “britches-down”. I also have financial responsibilities that I don’t want to fall short on, with a family that counts on my steady income. I feel that this is no different than anyone else these days and that we all need to be responsible.

Someday I may make the change to being a full-time photographer/videographer, but for now, I will choose the jobs that I take, and take it slow. When the time is right, I will make the move knowing as certainly as possible that it will work.



10 Risks Every Designer Needs to Take to be Successful

10 Risks Every Designer Needs to Take to be Successful


By Beth Diamond (@bethisqueen)


It takes true grit to succeed in an industry as cut throat as Fashion. Success does not happen overnight and it certainly won’t all be glitter and gold, but with risk comes reward. For those willing to take a chance, taking necessary risks might be the key to success. What risk should you consider? Here are 10 risks every designer needs to take:


BE GOOD. This might sound obvious, but when the competition is fierce, the fierce get competitive. Being good doesn’t mean your designs are pretty, it means you’ve done your research, you have the education or experience necessary to start in a competitive business and you’ve prepared yourself for an upward climb. You may have planned to go at it on your own but one of the best ways to test your knowledge and skill is with an internship or apprenticeship. Learn all you can and absorb as much knowledge from those with more experience.


DRIVE. What separates the wildly successful from everyone else? Drive! Those at the top never gave up. You will face difficulties that may make you want to throw in the towel, but your dream will never be realized if you do. You will have to work long hours, make sacrifices and stay incredibly focused. Sometimes this means saying no to plans and fun gatherings with friends and family. Stay focused on your goal, those who love and support you will understand.


BE UNIQUE. Following trends is easy; setting them takes a brave soul willing to step outside comfort zones. If you want to stand out from the hoards of other brands start thinking outside the box. Following a fickle trend might seem like a good idea to garner capital, but doing the same thing as everyone else means you fade into the background.  If you want people to take notice and keep coming back for more, do something different. Use your artistic and creative skills to offer the world something new.


INVEST. Don’t have a lot of money? Most people don’t when starting a new business. That’s why investors exist. It’s a scary thought to give up some control of a dream you’ve worked so hard to build, but the resources investors can provide can be pivotal to building an empire. PR maven, Adrienne Mazzone of TransMedia Group says, “Avoid a long-term partnership, and make the investor a buy out should you start to make money, so there are no permanent attachments.”


MARKETING/PR. Unless you’re already famous or have millions of Instagram followers you probably won’t know how to get your amazing designs out there for the world to see. Hiring a Marketing/PR firm might sound expensive but it’s a worthwhile investment. You design, let someone else worry about getting your product out there.


COLLABORATION. Find other creative souls and ask to collaborate. It can be anyone. Find a jewelry or accessories designer and set up a photo-shoot. Submit those photos to magazines or plaster them all over social media. Have a favorite band? Design something amazing for them to wear on stage. Offer your designs to local charity events and put on a stunning fashion show. Getting your name out into the community creates great exposure as well as establishes a potential client base.


INSPIRATION. Be vulnerable. Inspiration is everywhere; one must only open their eyes. Using your own life experiences as inspirations behind your product might be a scary thought, but being vulnerable and sharing your story can make people feel like they have something to relate to. When others relate, they are paying attention. Showing the world who you truly are and putting meaning behind every piece will make what you have to offer truly one of a kind.


REALISM. Understand what you’re doing and be absolutely realistic about it. Never give up your dreams and goals but always be aware of the reality of your situation. Fashion is a competitive business and you are unlikely to become the next Marc Jacobs or Calvin Klein. Even if you never reach superstar status you can still be crazy successful. Also, understand that for a while anyway, you will need to cope with the idea of giving up a steady paycheck. Quitting your job and focusing on your dream of designing is a huge deal, but one that must happen if you ever want to see that dream flourish.


WHERE TO SELL.  Opening up your own boutique at the very beginning of your career might be unrealistic. There are plenty of other options available to those not able to have their own brick and mortar. Consider hiring an expert to create an app or website, most people shop online anyway. There are also many e-commerce stores where selling is made easy. Etsy and eBay are two obvious choices but websites like and exist to help emerging designers establish themselves.


BE PRESENT. Blogs, Social media, LinkedIn, and charity events are all important tools to stay active in the community and will ultimately help grow your business. Actively engaging online will help draw people into your creative world and make them feel more connected to what you are building. Keeping people updated on exciting happening like new products and launch dates will keep them wanting more.















10 Things Clients Look for when Hiring a Photographer

10 Things Clients Look for when Hiring a Photographer


You have a camera and you’ve been gaining experience in the field and now it’s time to drop the hobby charade and get down to brass tacks.  You want to be financially appreciated for the great photography you’re capable of and there’s no time like the present. But in a world where everyone and their neighbor is a photographer, standing out in the sea of entry-level DSLRs is a daunting task. However, people do it every day with confidence and gusto.  There is not a reason fathomable as to why you shouldn’t be able to do the same!  Of course, there are some things worth noting, as the professional world is a beast waiting to be conquered -and conquer you will!


Here is what your future clients are looking for…


1     A Respectable Website


Attracting clients is very possible via social media, but an Instagram or Facebook page doesn’t quite cut it. Instagram is a great photography outlet, however, the people expecting to pay good money for quality images aren’t looking to see the personal input on your work so much as they are trying to see an organized flow of credibility and consistency. Clients want a catalogue of images to inspire them to shoot with you. Give them what they want.  No matter the site provider, (Wix, Squarespace, WordPress etc.)  your site must be attractive and flow like a large river into clean, fresh tributaries.  In other words, there should be no inconvenience nor distractions when people want to explore your photography.  Keep your site neat and simple.  Imagine yourself entering someone else’s website.  You want the photographs to be the main attraction with few distractions, like outrageous fonts or wide arrays of colors elsewhere.  It should be simple, organized, and to the point.

 2   A Consistent Theme

Find a theme that you enjoy and stick with it! The photography world begs for new ideas, experience, and techniques all the time, but volatility in the professional photography world when hiring a photographer is a red flag. When a prospective couple sees that you have taken some lovely shots of past couples in a grassy field with warm tones and lights, they don’t want to see your experimentation in Russian Minimalist fashion photography right next to them do they? Not really. Clients want to feel confident in their general expectations as to what their shots will come out like. So, make like grandma and keep it cookie-cutter because we are a species of habit and no one wants to feel like their photos might come from left field.

3 Good Communication Is Key


Make sure to check your emails, DMs, and even voicemail (if you’re into that) for messages and inquiries about your service!  If someone is trying to get in touch with you to get photos taken, they’re probably asking elsewhere too. Be snappy and prompt.  Losing business to a lack of replies is pitiful and should be avoided at all costs. When you do reply, make sure to give options. A lot of times, people aren’t exactly certain on what they want, which leads directly into the next point.

4  Visual Guidance


A lot of clients will have an idea of what they’re looking for, but they won’t know the depth of the field like you do.  (Pun totally intended.)Understand that, conceptually, they don’t see what you see. Often a client’s frame of reference is from the photos hanging on the walls at their friend’s place or your website. So, when you discuss concepts, location, and clothing for your prospective clients, paint the picture for them!  Have an array of mood boards ready for them to browse with the different shoot locations, postures, clothing etc. that might appeal to them. Zone in on what they want and sculpt the shoot with them. Bring your prospective clients into your world so they will have much more confidence in your ability to satisfy their needs.  Pinterest is a great place to create a mood board or even a Google drive of images will work just fine.

5  Direction


Whether you’re working with professional models or the minivan-Nancy down the block, your clients want direction.  Make them know that you’re attentive to their posture.  Before each position change, act it out before-hand and make sure that they have a good idea of what’s going on.  Be patient with your clients.  They are putting their trust in your hands to make their photos look as natural as they feel awkward.  Even if their positioning is all kosher, make sure to give frequent reassurance to ease their anxiety of being in front of a camera. It’s all good, you just need to make sure that the clients know that!

6   Activities


Shooting can get monotonous and sometimes every shot will feel redundant, so mix it up. For instance, if you’re out in a field with flowers, ask your client to pick a flower.  Ask them what it smells like.  Tell them a joke to ease the mood and if they think its funny, snap away!  If you’re in an urban environment, have them take sunglasses off and on and snap the in between shots. What time is it? Do they wear a watch? Snap! Snap! Snap! Keep it interesting and simple and make each moment count!


7   Location Familiarity


Hobby photography starts with, “This place looks cool let’s explore …”  but as a professional, that won’t fly.  Make sure you have a decent knowledge of your locations.  Is it important to know where the sun hits best in different locations and which shadows cast where and when? You bet!  Is it worth the trouble when it not only gives you better shots but an edge on your competition? Absolutely.  Know where you’ll be shooting, know which poses are shot where. Map it out. There will always be room for spontaneity-the perfect candid shots, but standing there, with a blank stare on your face, to figure out the next part of the shoot never looks good.

8   Post Production Updates


After the shoot, when all the pleasantries are exchanged, give your clients a time frame of edit completion. Your clients will feel better about the shoot and will not have to worry about the time between shoot day and when they receive their photos. Make the time frame wide enough to accommodate for edit delays, because they do happen. Or, if you give them a short time frame and be prepared to email your clients to ask them for more time.

9    Better Professional Relationship!

We live in a society of services and consumer goods. It is very easy to slip into the habit of making each new client a part of the same ritual. People pick up on that, so get to know who you’re shooting.  What are they like? Where have they been? What music do they like?  Getting to know your clients makes it a relationship beyond mere finances and you never know what could come from a good referral!

10  Be yourself


When all is said and done, just be yourself. There is no persona or expectations you need to have of yourself, and the clients aren’t going to feel comfortable when they get the feeling you’re putting on a show. Just relax and let each shoot become a new experience with new people.

Submitted by Brandon Gorrie

IG: @Whoshot.gorrie