Fashion Editorial Man Style– captured by Melbourne fashion photographer Tovo for Flawless Magazine .

Fashion Editorial Man Style– captured by Melbourne fashion photographer Tovo for Flawless Magazine .   Styling courtesy of fashion stylist Poppy . Hair styling  by Kenneth Higgins make-up by  Makeup artist Kenneth Higgins . Model: Fabienne

Behind the scenes

Fashion Editorial Behind the scenes– captured by Swiss fashion photographer Seb Michel for Flawless Magazine .  Photographer Assistant: Laura Pfaehler Styling courtesy of fashion stylist Mélane. Hair styling  by Lila Bournac make-up by  Makeup artist Fred Bouffet. Model Mylène/ Madmoiselle Agency



Fashion Editorial Defrost – captured by Switzerland fashion photographer Seb Michel for Flawless Magazine .  Make-up: Fred Bouffet, Hair: Lila Bournac Model : Michaela Karakova/ DT Model Management


Fashion Editorial Defrost – captured by Switzerland fashion photographer Seb Michel for Flawless Magazine .  Make-up: Fred Bouffet, Hair: Lila Bournac Model : Michaela Karakova/ DT Model Management

10 sites to help you become an expert in makeup artistry

10 sites to help you become an expert in makeup artistry
By Monique Ringeri

With an ever changing and face past industry, it can be hard for a makeup artist to keep up to date within the industry let alone become an expert. Makeup artistry is more than just hands on skill, a lot of hard work is in research, networking and keeping up to date with trends and products.

For those wondering where to go for the most current industry related news and how to keep up to date, I have complied a list of the most in demand sites where makeup artists can find all the information to perfect their knowledge and skill to help them become an expert in makeup artistry.
With over 1.5 million visitors per month, is the number one go to website with endless amounts of fashion news which can leave you in awe. This influential news site and creative resource has an extensive database of the fashion industry. highlights upcoming and in demand models, the creative stars of the industry through interviews, blogs, images and profiles of people behind the scenes. Through endless scrolling, you will discover the latest editorials with names of the creatives who were involved, find out what is trending around the world, the latest fashion articles and top agencies worldwide.
‘The who’s doing what in advertising, editorial and events’. Le Book has been a major influencing site for beauty, design, publishing, entertainment and advertising industries. This one stop site displays the work of photographers, designers and illustrators as well as listing the top influencers and upcoming events. is a trend reporter on the world’s best fashion trends and styles from the runway and fashion shows as well as the streets of the world’s most stylish cities and through different articles, there is explanations of the trends and inspirations on how you can recreate them.
Kavyar is a network for creatives in fashion, beauty and art. Kavyar helps magazines take submissions and provides a list of magazines who are open for submissions. As an artist you can create a profile showcasing your latest and greatest work. Submitting work to magazines through Kavyar is a great way for exposure and helps form a network through the Kavyar community. By crediting collaborators and showing your love for other artists is a great way to help you get featured.
Vogue is probably the one of the most well known and recognised channel of trend setting. Through print, web and social media, Vogue has the power to influence many aspects of our lives from the way we dress to how we socialize to what makeup products we use. Through Vogue Beauty, we can read the latest blogs on the major fashion labels from around the world, pick up new makeup products or tips, find out what is trending around the world and view videos of celebrities and trends.
WGSN is a trend forecasting, analytics and design tool to help you as an artist to make more confident decisions. There are endless amounts of articles, blogs and images on the latest trends from around the world but WGSN also predicts up and coming trends in fashion, makeup, next season colours and textures. WGSN has amazing content but the downfall is the pricey subscription costs.
The Pantone name is known worldwide as the leading color communication for all people within the industry from the designer, to manufacturer to retail customer. Each year, Pantone releases the ‘color of the year’ which designers and artists incorporate into their designs.
The impression offers the latest fashion news, profiles of leading creatives, ad campaign reviews and fashion films. The impression is one of the leading resources for covering fashion runway from front of house to backstage.

Social media eg Instagram, Facebook
Social media sites such as Instagram and Facebook are used by most makeup artist experts in the industry to showcase their portfolio, network with other industry professionals or clients and to keep up to date with new trends. The world of social media has developed over the years into a tool that brings in more work and allows you opportunity to reach a larger audience worldwide.

The above 10 websites are fantastic for a makeup artist to excel in their field and to really understand the industry. This is essential for a makeup artist to allow them to grow their knowledge and skills which will then lead them to happy clients and therefore become an expert in makeup artistry.

A Look Into The Future: What will the freelance makeup industry look like in10 years?

A Look Into The Future: What will the freelance makeup industry look like in10 years?

By Kristina Sarah Persichini


Over ten years ago I picked up a makeup brush (graduating from “that”sponge tip applicator) and began my freelance makeup career. My phone didn’t have a camera and my portfolio was a “book” (hardcopy). A lot has changed since learning colour theory and cosmetic chemistry. The industry has evolved, and it will continue to. So what will the next ten years bring? I can only speculate.


It is expected that the following ten years will see continued growth, in what some already call an oversaturated industry. From changing trends, technological advancements and cosmetic product developments, the freelance makeup industry will undoubtedly change. The rise of the beauty influencer, blogger andyoutuber will continue to change and heighten the awareness and expectation of clients. Developing a way we, as makeup artists, can combine all these elements to create a positive freelance industry, I believe will be the challenge of the next decade.


Challenge isn’t necessarily a bad thing. It means we must also grow and develop as the industry does. Trends will change and product technology will advance, as they always have, expectedly at a faster rate. The need to stay relevant and aware will be ever increasingly important to ensure we are capable of moving with these shifts.Certification and continued education will become vital to stand out from the growing pool of freelance makeup artists. The understanding and influence of legislation, and the future hope of tighter regulationsin areas where little exist, will aid in the positive growth of this industry.


We now live in a smartphone world and technological advancements will undoubtedly continue. We must stay informed. We must move and grow as these advancements do – or risk getting left behind.The list of social media platforms continues to grow. Social media is now a must have, a ‘non-negotiable’. Sharing our portfolio of work will be just as important as ever, however image and information sharing platforms are sure to change. Obviously unable to be predicted, it can be assumed we will be introduced and influenced by new or further developed social media platforms, requiring a whole new repertoire of knowledge.


As the social media effect on freelance makeup artist grows, we cannot disregard the importance of sociability. Sociability is a huge component of developing and maintaining your freelance business. As important as our online presence and interaction is and will continue to be, we must ensure we can still maintain a personal connection. For a competitive edge in the future, we will need to be well-rounded and well-versed in both online interaction and personal interactions. That fundamental element of building a relationship with a client has always been and will continue to be the biggest tool in our arsenal.


Clients are in tune with the industry now, more than ever. So familiar with seeing our work at the click of a button – the expectation of this ease of accessibilityis sure to continue. Instant gratification is now an expectation and as clients become accustomed to the immediacy of comment and response, we will need to implement ways of ensuring this satisfaction in our freelance business structure. Professionalism, credibility and flexibility will continue to be important business attributes to ensure continued client engagement and satisfaction. Determination and dedication to both the artistry and business needs to be employed to ensure our industry produces artists with expertise and knowledge.


Creativity is the element that draws most individuals to this industry. Most makeup artists would agree that it is an art form. Creativity is and always will be a necessity in the skill set of a makeup artist. Inspiration comes from all places and as the world grows and history is created we will take inspiration from both old and new. It will continue to be exciting and illuminatingto watch new ideas flourish and artists push boundaries.


So, don’t shy away from the challenges and changes to come. Develop and maintain a pace with a solid foundation that allows room from growth. Find your niche. That element that makes you, uniquely you. Instead of focusing on what makes you “good”instead consider what makes you “different’.Nurture your art form.



Instagram: @kristinasarah_mua


Banner Image Talia White

 Seven Things Clients Want To Know About Being A Makeup Artist-


Seven Things Clients Want To Know About Being A Makeup Artist-


My favorite thing about being a Makeup Artist is having a vast knowledge of products, skin types, and beauty trends, accompanied by a good understanding of color. With clients from all over the world who are so curious to know what we know, sharing that knowledge with people truly makes me happy! I get asked so many questions ranging from my professional experience, insider tips and tricks, to how my clients can treat things at home. Here are seven questions I get asked the most!


-How did you get into the profession? Do you like it?


Do you see yourself doing it forever?


Every Artist has their own story of how they got to where they are today. My career in the Hair/Makeup field solidified in Cosmetology school when I assisted Sharon “Mama Makeup” Gault on an Elton John shoot. At that moment, I fell in love with the structured chaos that is the art of makeup in entertainment and haven’t looked back since. I love what I do, and honestly couldn’t imagine myself doing anything else!


-Who else have you worked with?


I have had the opportunity to work with some incredibly talented people over the years. One of my favorite moments being when I worked with Will Ferrell; it was press junket day for the movie “Get Hard” and we hadn’t been introduced yet since he was still with the costume people. As I rounded a corner too quickly, we nearly walked right into one another, and all I could manage to say was “You’re tall”. The rest of the day he kept cracking jokes about how tall he is in comparison to my tiny stature. I was laughing so hard, my stomach felt like I had done a million crunches! At the end of the day, you forget or who they “are” or what they’ve been in, and they just become another awesome human that you get to hang out with.


-How do you get jobs?


Getting jobs as a Makeup Artist can be tricky sometimes. You just have to go out there and get it! Starting out, I didn’t know too many people. I would spend the majority of my free time sending out countless emails to job postings on any and every job posting site I could find. After 10 years in this industry, I’ve built a network, and most of my jobs come from referrals. I still spend countless hours a week sending emails, maintaining social media (which, let’s be real, that’s a job in and of itself!), and maintaining relationships with colleagues and clients. Finding, and knowing, your people is absolutely crucial. Every job is going to be different, but when you’re present on your job with your clients and good at what you do, word of mouth can travel far and quick.


-Secret brow advice?


If I can give you any “secret” brow advice it would be that no two brows are created equal; work with what you got, and less is more! Please, no more squiggle brows! Use a brow pencil that is a little lighter then your natural color to shape/fill and a brow gel to keep those babies in place. Boy Brow by Glossier and Anastasia Beverly Hills Brow Definer are my favorites.


-Tips and tricks?


Great makeup starts with great skin! When you focus on having good skin, your makeup application goes much easier and looks a lot better.. Makeup can hide a lot but it can’t fix texture!


If you’re doing a bold or smokey eye, start with your eye makeup. THEN, do your foundation. It will make cleanup of the fallout much easier!


If you find that your face has run off by lunch due to your skin’s natural oils, try using an oil eliminating moisturizer underneath a good primer. I love the Bioderma Sebium Mat Control and Smashbox Pore Refining Primer.


If you have dry spots that are flakey, my favorite thing to do is just some exfoliation! My go to product is the Dermalogica Resurfacer packs. They’re great exfoliator pads you pop on your finger and do a quick circular scrub on the affected area!


Another great way to keep your skin looking and feeling fresh is to keep a bottle of Rose Water spray in your bag. Give yourself a little spritz when you’re feeling dried out. It’s a great way to rehydrate on top of makeup, and it also allows your skin to pull through the makeup and breathe a little better. I use the Mario Badescu Aloe, Herbs and Rose Water Spray.


Long Wear Liquid Lipstick- why must it feel so funky?? Liquid lipsticks are basically the greatest thing to happen since sliced bread. If you’re anything like me, once its on, you want it to just be there. Sometimes, you get liquid lippies that feel like you put colored Elmers glue on your lips! That’s just the weirdest feeling ever! After some trial and error, I found a solution. LIP BALM! Not chapstick but an actual creamy balm. I love the Birthday Balm Dot Com by Glossier, and who doesn’t love the taste of birthday cake?!


-What Products am I obsessed with right now?


Other then the products I’ve already mentioned throughout this, I have a few new favorites to tell you about!


I just started using an Oganic Toner by Artisane Lab called Lemon Drop No. 201, and it leaves my skin feeling fresh, clean, and hydrated all at the same time. This toner has made a noticeable difference in my skins overall texture and brightness.


Foundation that basically sets itself, you might not think this is real, but indeed it is! I recently got these amazing mini-pallets from Senna Cosmetics called Slip Cover Foundation Pallets. They’re a cream to powder foundation that I highly recommend any working Makeup Artist add to their kit. It has saved my life a couple of times on shoots with insanely quick resets. I don’t know what I would have done with out it!


Last but not least, my favorite concealer in all the concealers I have ever tried is the Kevyn Aucoin Sensual Skin Enhancers. From tattoos, to bruises, dark circles, blemishes, etc., a little bit goes a long way and I have some serious appreciation for a hard working multi tasker!



-What are some Home Remedies can you recommend?


Coconut Oil , Avocado, Lemon, Apple Cider Vinegar, and Honey are probably my favorite “Home Remedy” ingredients that are very easily located if you don’t already have them in your kitchen.


Coconut Oil has incredible antimicrobial and antibacterial properties which makes it great to include small amounts in making home skin treatments for many things including razor burn and ingrown hairs. Coconut oil makes for a great eye and lip makeup remover, especially with those stubborn waterproof and long wear products. Just make sure you use a good toner after to remove the excess.


Avocados are loaded with moisturizing oils and minerals that are basically face/skin food. They are loaded with vitamins C and E which help fight free radicals, such as UV rays, that can cause skin damage and aging.


Lemon or Lemon Juice is another great tool for anti aging. Loaded with Vitamins B and C, as well as citric acid, lemons are great for treating a variety of skin blemishes from acne to dark spots.


Honey is definitely up there in the magical super face food universe. Honey is loaded with antioxidants which can help slow down the aging process but it is also naturally antibacterial properties making it a fantastic acne treatment.


Apple Cider Vinegar used topically has some pretty impressive abilities in the beauty and self care regime. It contains enzymes that foster good bacteria, and is naturally acidic, making it a great organic way to naturally whiten and brighten your teeth. ACV can also be used as a skin treatment to fight acne AND sunburns. It’s a true miracle beauty product working for us inside and out.


I make a pretty awesome rejuvenating hair and face mask using mashed Avocado, Lemon Juice, ACV and Honey. The leftovers make for a great salad dressing!




If you have any other questions you would like to ask please feel free to reach out! IG: @Laura_Raczka and check out more of my work at


Banner Image Tova Thomas by Jeff Tse

11 Ways to Completely Revamp Your Fashion Photography Skills

11 Ways to Completely Revamp Your Fashion Photography Skills

Written By : Marissa Fey

Maintaining a competitive edge over other Fashion Photographers is vital to grabbing your audience’s attention and keeping them for the long haul. Remember it’s called the long haul for a reason; it takes time to achieve the look that celebrity and professional fashion photographers have created through their photographs. Be sure to read below for my 11 tips on how to completely revamp your fashion photography skills to grab the attention of editors, clients, and your friends!

1. Plan. Plan. Plan. This may be one of the most important steps to taking great photographs. Before, after, and even during the shoot you need to have a plan set in place to make the whole process run smoothly. Trust me, we’ve all been there with long days on set, unexpected roadblocks, and faulty equipment. Rushing to think of ideas on set is the last thing you’ll want to deal with. So plan. Plan. And plan!

2. Remember the fashion in fashion photography I realized early on in my career that the passion I have for photographing has to be equal to the passion I have for fashion. It sounds silly, but too many fashion photographers forget that in the end, it’s about creating photographic concepts to showcase the clothing. The editor isn’t going to pick all those beautiful close-up portraits of the model if she/he really wanted to showcase the new designer pants.
3. Who are you? Every photographer has their own look. Are you into a super-feminine fashion or a more edgy and grunge-y look? Do you like clean, soft light or harsh flash-style lighting? Write it down! This will be a fantastic reference for you and a great way to pitch your photographic style to your clients.

4. Lighting. This one is actually most important. But let’s assume you’ve grasped a general sense of good lighting. Most pro fashion photographers have their own set lighting that they never drastically change. For example, Bruce Weber typically shoots his fashion portraits using one light with an attached softbox and reflector. And we now we all remember his photographs for their consistency (and beauty!). Before you go off getting clients, take the time to figure out what lighting set works best for you. In the case of the studio fashion photographer have your signature style ready, but make yourself familiar with all types of lighting in case that profoto you always use isn’t in the studio that day.

5. Fashion Editor’s eye Do you ever wonder why your favorite photograph didn’t get chosen? It’s probably because you didn’t pay close enough attention to the clothing. Editors see everything. Make sure the clothing is fully steamed. I can’t tell you how many times a photograph didn’t get chosen because the outfit just didn’t look right to the editor. Pay attention to detail and keep it clean!

6. Learn from the Pro’s As a fun exercise, create and style your own no-pressure photoshoot. Research your favorite editorial from your favorite magazine. Think about the clothing style, the lighting style, the mood, the model, composition, ect. In the learning process it is okay to recreate your favorite shoot to get a feel for how you might want your photographs to be lit or styled. In the end it’s important to take what you’ve learned and go out there and make it your own!
7. Design Being a fashion photographer you have to know a bit about fashion too. Don’t just show up with some clothes to set, or pray the stylist you found on Instagram is going to be just as great in studio. Do some research, meet in person, and find killer designer threads to elevate your photographs to the next level. There are a ton of talent that needs low budget look-books done. Time to impress!

8. Casting/Agencies Today, models can be everything and anything! We love it that way. Casting is important because hiring a model is different than having your gorgeous best friend show up for a shoot. Both could work, but in most cases you need to make sure all the work you put into the shoot doesn’t get lost in the modeling just because you were too nervous or lazy to find a model. Find the model that would fit well with your concept. Most agencies are looking for new photographers to photograph their models (for free!) all the time. Don’t be afraid to reach out and build a relationship with them! It will only benefit you in the long run to get feedback from agents who see fashion photographs everyday.

9. Directing. What does a Victoria’s Secret Ad, Bruce Weber photograph, and Gucci Campaign all have in common? They all convey emotional confidence. A great fashion photograph commands attention. Make sure you set the tone with your models for the shoot by giving them a clear and concise mood you need from them. Allow your models to portray the confidence they feel with what they are wearing, and your audience will feel it too!

10. Retouching While retouching is important, don’t rely on a retoucher. The reason your photographs may not be moving to the next level could be due to the lack of attention to detail, lack of photographic style, or lighting composition. Retouchers are great! But only after you’ve perfected your photographs in camera.

11. Keep it consistently your own So now you have all the skills to take your fashion photography to the next level! Now that you’ve found a style you love, keep going with it! Even if you’re shooting different concepts try to keep a similar lighting and style consistent while concepts change. Eventually, you’ll be remembered for it!

Just remember what fashion photography is all about and why you started in the first place. It takes a lot of hard work, experimentation, and rejection to take your fashion photography to the next level. But remember, in the end, if your having fun, it’ll show up in your photographs, and your clients will love you for that fun-loving positive attitude! Goodluck!

Banner Image Credit photographer Thomas Louvagny